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About

Who is Shannon Swenson?

In 1997, I founded Stream Studio, a web services company in Austin, Texas. Ten years later I began working for traditional advertising agencies as a Sr. Interactive Producer, and later, as Director of Interactive. I am currently working at Charles Schwab.

I’ve served in project leadership and account management positions for scores of Marketing & IT projects for small businesses, nonprofits, government agencies and Fortune 100 corporations. I specialize in interactive advertising within integrated campaigns, from strategy to production to analysis. I translate business needs for creative and technical teams and then manage tangible results.

I’m regularly asked to participate in panel discussions, seminars and interviews. I have worked in this capacity with the press, industry conventions, business councils, chambers of commerce and entrepreneurial networks. Read more about my expertise, education and community service.

My POV

I see the big picture. I have a passion for interactive production, especially when it is tightly integrated with other media. I’ve followed web trends and Internet phenomena (‘memes’) since the mid 1990s. Since their inception, I’ve worked with online social networks, emerging media and rich user-generated content like podcasting, vidcasting and nanocasting to target direct audiences and to strengthen communities. The interactive era is still very new and exciting.

I also see the details. I’m process oriented, so my tendencies are well suited to organized management and documentation. At the same time, I’m very outgoing with a wide base of interests. I’m a natural mediator, so I function well in team environments with varying personalities and disciplines.

About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

Read more

Specialties
Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com