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Southwest Airlines

Through my production company, Stream Studio, I provided onsite consultation in Dallas and reported directly to the Chief Inspector of the airline.

Southwest needed to deliver critical training and certification to parts inspectors distributed the US.

Strategy & Tactics
I provided talent resourcing and gathered internal / government compliance requirements. I drafted a Planned Value (PV) estimate in order to define costs and schedule. I defined functional requirements, particularly Flash content delivery via Pathlore, the company’s Learning Management System (LMS). I consulted on quality assurance, testing and rollout.

About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

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Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com