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Southwest Airlines

Through my production company, Stream Studio, I provided onsite consultation in Dallas and reported directly to the Chief Inspector of the airline.

Challenge
Southwest needed to deliver critical training and certification to parts inspectors distributed the US.

Strategy & Tactics
I provided talent resourcing and gathered internal / government compliance requirements. I drafted a Planned Value (PV) estimate in order to define costs and schedule. I defined functional requirements, particularly Flash content delivery via Pathlore, the company’s Learning Management System (LMS). I consulted on quality assurance, testing and rollout.

About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

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Specialties
Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com