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Trialsmith

Trialsmith

Trialsmith is a profitable Internet exchange within the legal space. It offers a massive collection of searchable electronic depositions to plantiff attorneys as well as promotional and information services. The company also enjoys close partnerships with dozens of legal trade associations and business networks.

Trial Lawyer Associations

Challenge
Grow Trialsmith’s subscription base by targeting state and local trial lawyer associations.

Strategy
Trialsmith had the capacity to provide scalable back-end services to associations, who in turn, could operate as a value added reseller (VAR) for Trialsmith. I designed custom web-site templates for trial lawyer associations in order to give them a distinct web presence on the Trialsmith platform.

Impact

Trialsmith expanded their reach to nearly every trial lawyer association in the United States. Membership within the associations grew while Internet operating costs dropped. Trialsmith created a sustainable source of residual revenue and a direct market for promoting new services.

About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

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Specialties
Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com