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World Market

World Market
Cost Plus World Market is a unique retailer with 300 stores across the United States. The company focuses on original handmade, food and wine from around the globe.

Rich Media

During the 2007 holiday season, GSD&M Idea City created expandable banner concepts that showcased the brand’s unique offerings. I worked with Primal Stare Studios in Tinton Falls, NJ to produce the banners and release them on the Atlas server platform.

Desktop / Social Widget and Corporate Blog

Following an internal ideation session, I helped Account and Creative teams plan interactive branding campaigns targeted at World Market users. I conducted a formal RFP process with select vendors for an Adobe Air desktop widget compatible with Google’s Open Social API. I developed schedules, cost estimates and the final project plan. I accompanied the Account Director and Creative Director on a pitch directly to senior management at the World Market headquarters in Oakland.

About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

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Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com