Comments on: Courting Brand Evangelists to Twitter

By: Shannon Swenson

Shannon Swenson — Thu, 18 Feb 2010 15:03:48 +0000

@Bram, I haven’t followed Carnival closely recently, but I know Rich Tucker, @Octane89 and @cruisesource have done a super job promoting Carnival as influencers and brand evangelists in the cruise industry. Check them out!

By: Bram Londen

Bram Londen — Thu, 18 Feb 2010 14:36:25 +0000

Came here via a search engine. What a great resource is this. Much focus too. Just curious on how Carnival uses social media for communications. You have a new follower in me.

By: Chance

Chance — Sat, 13 Feb 2010 19:32:37 +0000

Thanks for the linkedin… Cool blogman.

Chance
http://www.linkedin.com/in/chancespann
http://cspann.wordpress.com/

By: Dillion

Dillion — Thu, 26 Mar 2009 22:02:22 +0000

Commenting usually isnt my thing, but ive spent an hour on the site, so thanks for the info

By: 2008 in review: CruiseSource.us « CruiseSource

2008 in review: CruiseSource.us « CruiseSource — Wed, 31 Dec 2008 20:49:59 +0000

[...] – @CruiseSource was recognized by some of Social Media’s brightest for use of Twitter. [...]

By: Free Cruise Give-Away, Final Update « CruiseSource

Free Cruise Give-Away, Final Update « CruiseSource — Thu, 04 Dec 2008 02:03:00 +0000

[...] Courting Brand Evangelist to Twitter – Written by @ShannonSwenson [...]

By: Shannon Swenson

Shannon Swenson — Thu, 06 Nov 2008 12:54:50 +0000

Hi Rich, Wow! how cool is that? I've entered your contest and started a #freecruise hash to help you search for dialog in Twitter. I love the idea. Thank you for making an announcement on my blog and please check in with the results of your experiment! Shannon

By: RichTucker

RichTucker — Thu, 06 Nov 2008 05:05:20 +0000

Shannon,

@CruiseSource and @CruiseDeals is expirmenting with a Twitter contest…The first Free Cruise given away to Twitter users. for details checkout http://tr.im/WINACRUISE >>> The Cruise will be given away before the end of the month. We have high expectations for the number of entrants, but anytime you experiment like this with new media there is always the chance for failure.

By: Shannon Swenson

Shannon Swenson — Mon, 27 Oct 2008 06:18:37 +0000

Hi Marcel, thanks for dropping by! I recommend your article as a an example of what Carnival is doing to directly engage its customers. You have good examples in blogging, @carnivalcruise on Twitter as well as campaign metrics. Your reference to the Guy Hagen's case study on Carnival's social outreach is enlightening too. I am particularly drawn to the discussion about ROI & Carnival's qual/quan measurements of success prior to launch. Many brands struggle with this, although they were certainly in good hands with Ave A | Razorfish. Carnival seems to embrace social media for brand awareness, as well as positioning itself as fun and approachable. I am curious, can anyone share how Carnival uses social media for enterprise communications, if at all? With employees? Vendors? Partners? Thanks! Shannon

By: Marcel van der Laan

Marcel van der Laan — Sat, 25 Oct 2008 08:44:10 +0000

referred to this article by rich after he read an article i wrote about social media implemented by carnival.

From my perspective carnival is one of the few that is really doing great and getting a return on their investments in social media. Indeed, companies who wish to use social media such as twitter, should participate in the conversation as you described above, same like carnival is doing on twitter.

article about social media within carnival cruises (their social network, blog, twitter etc.); http://tinyurl.com/5z38te

best regards, marcel http://twitter.com/marcelvdlaan

By: Shannon Swenson

Shannon Swenson — Wed, 22 Oct 2008 05:13:21 +0000

Hi Rich, thanks for chiming in with your experience and aspiration. I want to encourage you on your work applying social media to a real business need. Keep it real and keep us posted.

And thanks for the pimpage on your blog

By: CruiseSource Highlighted on Web « CruiseSource

CruiseSource Highlighted on Web « CruiseSource — Tue, 21 Oct 2008 21:44:44 +0000

[...] CruiseSource Highlighted on Web While utilizing twitter to give followers semi-live updates from our Carnival Destiny Cruise, CruiseSource was picked up by a Social Media Blogger as a Case Study for the Effective use of Social Media in the Travel Industry. Read the entire Article: http://shannonswenson.com/courting-brand-evangelists-to-twitter/ . [...]

By: RichTucker

RichTucker — Tue, 21 Oct 2008 20:59:08 +0000

Shannon,

I am back from my cruise on the CCL Destiny. I was extremely excited to see that you picked up on what I was doing on Twitter and on my blog CruiseSource.us! My goal was to utilize my Carnival vacation to try to pick up as many followers as possible on Twitter who share my passion of Cruising. I only get to cruise a couple of times a year, so I wanted to take full advantage of it.

On Twitter, you are correct, I want to be seen as the resident Cruise Expert. I have quickly become a Twitter Addict because of the access to experts in the my other interests outside of Cruising like the Stock Market and Social Media.

Last December, I was on the NCL Pearl and Posted daily from the Ship on my blog: http://tinyurl.com/627cqw . The NCL Posts and pictures were very successful for generating a large number of visitors to the blog thanks to Google Search Results for the NCL Pearl.

On this trip, utilizing Twitter and the blog together flowed very naturally up until I no longer was able to use my Cell Phone. I think it is much more effective than the blog itself. It was an experiment and I look forward to doing it again on my next Cruise.

Thanks!
Rich Tucker – http://Twitter.com/cruisesource

By: Shannon Swenson

Shannon Swenson — Fri, 17 Oct 2008 19:09:08 +0000

Thanks for additions, Tyler. Yes, those are exactly the examples I had in mind! I see Gary Vaynerchuk just posted similar advice to Britney Spears (@TheRealBritney)

By: Tyler Banfield

Tyler Banfield — Fri, 17 Oct 2008 17:32:38 +0000

There are a LOT of companies on Twitter that could benefit from your advice to be more personable. However, I have found several examples of companies that are doing a good job of putting real people on Twitter, including @zappos (their CEO Tony Hsieh), @comcastcares (Frank), @richardatdell (part of Dell’s Digital Nomads campaign), @kodakcb and (Jennifer Cisney, who is the chief blogger for Kodak).

In addition to their CEO, I also noticed that Zappos seems to have most (if not all) of their employees on Twitter: http://twitter.zappos.com/employee_tweets