Online Brand Management: Secure These Domains

Clients, agencies and interactive production shops can use this this TLD checklist when registering top level domains for a specific campaign. This list is helpful for domain planning and for domainjacking avoidance.

» Last Modified October 6, 2008
» # of Platforms 81

Generic TLDs

Nearly all campaigns merit registration of all Generic TLDs.
.biz
.com
.info
.name
.net
.org
.pro

Sponsored TLDs

Registration of these domains is limited to specific conditions.
.aero
.asia
.cat
.coop
.edu
.gov
.int
.jobs
.mil
.mobi
.museum
.tel
.travel

Commercial, Vanity and Domain Hack ccTLDs

Brands may utilize some of these popular country code TLDs. They may also build domain hacks that combine subdomain and TLDs for clever or shorter domains (i.e. del.icio.us).

.ad - advertising
.ag - agriculture
.am - AM radio, audio, podcasts, domain hacks
.be - domain hacks
.cc - carbon copy
.cd - Audio, podcasts, file sharing
.dj - Audio, podcasts, file sharing
.fm - FM radio, audio, podcasts
.gg - social gaming, gambling (gg = good game)
.im - instant messaging, domain hacks
.in - Internet, domain hacks
.it - Internet, domain hacks
.je - “You” in Dutch and “I” in French
.la - Los Angeles, domain hacks
.li - Long Island, domain hacks
.lv - Las Vegas, love
.md - medical doctor
.me - individuals
.ms - Microsoft projects
.mu - music, audio
.nu - “New” in English, “Now” in Dutch
.sc - source
.st - street
.to - Toronto, domain hacks
.tv - broadcast, entertainment, online video
.ws - website
.vu - “View” in English, online video
.vg - video games, advertainment

TLD References

IANA
ICANN
Historical TLDs
Generic TLDs (gTLDs)
Sponsored TLDs (sTLDs)
Country Code TLDs (ccTLDs)
List of Current IANA TLDs