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My academic studies have carried me to multiple Texas campi, degree plans, volunteer work and various odd jobs to support myself. I ultimately earned a Bachelor of Arts in Psychology from the University of Texas. Hook ’em Horns!

University of Texas at Austin

B.A. Degree: Psychology
Minor: English
Years Attended: 1994 to 1996

I moved to Austin in 1993 to complete my undergraduate studies within a large university culture. My classes focused on education, child development and family relationships. My degree plan required extensive research and critical analysis – skills that help me immensely in business. Fortunately, I had access to one of the largest library systems in the world.

While attending UT, I lived at the 21st Street Co-op in west campus and cycled to class. My extracurricular activities narrowed to musical interests – a pursuit I hadn’t entertained since piano and violin lessons in middle school. Austin is well known as the Live Music Capital of the World, so naturally I gravitated toward a band, Since Nixon, where I worked as a sound engineer and enjoyed a summer of touring popular venues in Central and East Texas.

Later, I joined 91.7 KVRX student radio as an on-air personality for three consecutive semesters. I planned and presented my own programming which included band interviews, PSA productions and an eclectic mix of music genres from hip hop to acid jazz, tejano to world beat, country to punk. During my time at KVRX, we transitioned from FM cable to FM radio broadcast. We enjoyed incredible local favor in a town that lacked variety and promotion of local artists. We became the #1 Student Radio Station on the Arbitron for the entire United States. Working at KVRX allowed me to polish my communication skills, especially public presentation and speaking from the cuff.

I became one of every four UT graduates that decides to remain in Austin after being lured to it’s music, nightlife and bevy of outdoor recreational activities. Upon graduation, I accepted an offer from Power Computing.

University of Texas at Arlington

Major: Criminal Justice
Minor: Psychology
Years Attended: 1990 to 1993

After graduating from Arlington High School, I attended UTA down the street. I initially struggled to find a my career calling, so I concentrated on general credits and becoming involved in extracurricular activities.

In the fall of 1990, I was elected to the elite Sam Houston Rifles, a world renowned precision drill team formed in 1922 and the second oldest student organizaton on campus. The team, also known as “The Jodies,” is a diverse mobile unit rich in military leadership training and traditions. Our intense practice schedules and physical conditioning prepared us for many high-exposure performances throughout the state of Texas. In 1993, we re-entered collegiate competition for the first time in 7 years to win the Texas A&M Invitational Drill Meet, defeating strong teams from Texas A&M, New Mexico Military Academy, the Naval Academy and the Air Force Academy.

The Jodies are self-sustained through revenue earned from performances, training, movie appearances and SHR Alumni assistance. The Jodies also plan and host an annual four day high school drill clinic for hundreds of cadets from a seven state region. Current marching members and SHR alumni come together to arrange food, housing, care and discipline as well as develop and teach curriculum on military science, leadership and drill. The Sam Houston Rifles actively recruit freshman for the University and the U.S. Army through high school visits and drill competition judging. The team has long enjoyed the support of UTA administrators and the Army ROTC Maverick Battalion cadre.

The Jodies provided me the skills of regiment, resourcefulnes, planning, decision making, training and management through the values of leadership. Many SHR alumni lead extraordinary military and business careers and remain lifelong friends.

At UTA, I became involved with important student issues like acquaintence rape, substance & alcohol abuse and eating disorders through the Peer Education program at the Student Health Center. My training enabled me to facilitate sensitive discussions with groups of 2 to 200 students. The Peer Education director later encouraged me to participate in UTA’s Student Leadership Counsel by sitting on committees, the traffic citation review board and volunteer work with the Special Olympics.

Texas Christian University

Major: Criminal Justice
Minor: Psychology
Year Attended: 1990

I briefly enrolled in Air Force ROTC Military Science classes and drill at TCU in Fort Worth through a “cross-town” agreement with UTA. This allowed me to work toward an officer commision in the U.S. Air Force while earning college credit. Unfortunately, I developed a mild vision astigmatism that prevented me from pursuing my goal of flying military aircraft. Despite years of JROTC exposure and success in high school as well as personal influence of many retired servicemen, I reluctantly decided not to pursue a career as an officer in the Air Force. I did, however, stand out at the top of my class in both academics and physical performance and am proud to have been a part of the TCU unit.

Austin Community College

Years Attended: 1994, 1995, 2002

I enrolled in ACC classes when I first moved to Austin and augmented my art curriculum with courses recognized and accredited by UT. I enjoy and recommend ACC classes because I’ve found inspiration and discipline in their creative writing and fine art courses.

In 2002 I penned my first feature-length screenplay and learned how to analyze scripts and film productions. On two occassions, ACC published my poetry, short stories and a drawing after selecting my submissions from hundreds of other candidates. My art work has been presented in various on-campus displays, much to my anticipation as any artist who’s anxious about baring their creation for criticism can attest. I’ll continue to enroll in ACC classes for knowledge, fellowship and creative spark to fuel my interests. ACC is an incredible value that Austinites should take advantage, especially since it’s budget is augmented by our tax dollars.

NEXT: High School

About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

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Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com