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Methodology

My approach to project management is grounded in classic SDLC and Waterfall methods primarily because these map essential milestones for a successful launch. However, the fast pace of advertising and budget constraints of small organizations mandate rapid development. I find Agile and Scrum tactics to be useful for daily & weekly operation.

My work follows four principal stages:

Phase 1: Discovery

Business Definition
Integrated Strategy
Research & Planning
Media Planning
Technology Definition
Vendor Selection / RFP Process

Results
Project Guide & Roadmap
Schedules
Vendor Proposals

Phase 2: Design

Aggragate Digital Assets
Graphical User Interface (GUI)
Usability Testing
Information Architecture (IA)
Server Architecture
Data Modeling

Results
Visual Identity (VID)
Usability / IA Reco
Entity Relationship Diagram (ERD)

Phase 3: Development

Build an object-oriented structure
Separate structure from logic
Separate style from content
Module Integration
Data Migration

Results
Beta Release Candidate

Phase 4: Deployment

Quality Assurance
User Testing
Performance & Functionality Testing
Bug Tracking
Final Release Candidate

Results
Rollout & Launch

About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

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Specialties
Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com