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Social Media

I’ve had an interest in Social Media ever since I discovered the Internet during college in the early 1990s. The first sites I visited were online message boards and email listservs. I quickly drew connections between the formation of virtual relationships and group dynamics with the real-world principles I was learning in psychology and sociology studies.

I help companies in three key areas of social media for measurable impact.

Social Media Strategy

Strategy includes online personality branding, voice, service philosophy, online reputation management and partnership development. Every campaign aims at a goal through its target market, whether it is brand awareness, customer service or business development. I identify prospective partners & associations that help reach the target in a mutually beneficial and respectful manner.

Social Media Engagement

Engagement is the execution of a social media strategy. It involves participation with customers, prospects and partners. I have led communication management in several campaigns, including one of the largest social networks on Ning.com. I direct communication policy and coordinate external brand messaging in an authentic manner that serves the campaign goal.

Social Media Measurement

I employ web analytics tools, social media aggregators and vendor partners to help measure the success of a campaign during execution. Through active and passive listening and business analysis, I recommend adjustments in Strategy and Engagement.

See also:
Most Companies Avoid Social Media (for now…)
The Social Community Lifecycle
Case Study: BMW of North America
Case Study: Become An EX
Case Study: Soulciti
Case Study: SQPN

About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

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Specialties
Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com