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How to Alienate Online Customers

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1 Sunday, September 21st, 2008

Tips on How to Destroy Your Online Brand

Seth Godin and Ed Welch have 101 ideas for brand managers on how not to take care of their customers. Here are my favorites related to online advertising.

  • 3. Don’t ask for feedback from your customers. Make them take surveys but never engage them in a conversation with you.
  • 5. Do everything you can to keep your customers from creating a community – you don’t want them talking to each other.
  • 15. Don’t take viral marketing seriously. How fast can a message spread anyway?
  • 22. Never try to build customer evangelists – mass advertising has always worked better!
  • 31. Routinely email your customers without their expressed permission. The more frequently you send email, the better.
  • 42. Don’t browse the internet – don’t look for what people are saying about your company.
  • 69. Be sure you understand that internet marketing is just like “old school marketing”.

Read the whole list: 101 Ways to Destroy Your Tribe

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1 Comments For This Post

  1. electronic cigarette which brand is best

    Wow that was strange. I just wrote an extremely long comment but after I clicked submit my comment didn’t appear.
    Grrrr… well I’m not writing all that over again. Anyway, just wanted to say great blog!

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About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

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Specialties
Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com