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Review: GoDaddy

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15 Monday, October 13th, 2008

Interactive Producers are often tasked with domain name registration and management on interactive campaigns. To this end, I offer a Domain Checklist to help producers and brand domainers obtain domain names from the registrar provider. Let’s look at the pros and cons of GoDaddy.

Reasons to Use GoDaddy

  • Search Domains
    Their whois search is good at recommending similar domains. This is helpful during domain selection in the campaign’s creative strategy phase.
  • Cheap Registration
    GoDaddy has always offered the most competitive registration rates for commercial domains. Be sure to get a significant discount using the GoDaddy promo codes from the Live Codes blog. This can be a significant savings the client will appreciate, especially when registering hundreds of domains purely in defense of domainjacking.
  • Smooth Domain Administration
    GoDaddy offers one of the easiest control panels in the industry for domain renewals, DNS changes, domain transfers and bulk administration. Domainers can also lock accounts and plan auto-renewals for up to 10 years.
  • Wide TLD Variety
    GoDaddy allows registration with a large number of top level domains, including some TLDs reserved for country codes and sponsored entities. Use the convenience of a single source.
  • Flexible Terms On Hosting
    The GoDaddy hosting model is engineered for a high volume of low traffic sites. I once produced a campaign that generated so much traffic on GoDaddy servers, they had to temporarily take our site offline to move it to a different production environment. We got a surprise series of bills for the burstable load, our hosting bill jumped from $200 to nearly $20,000!

    Despite our success in marketing, I negotiated a significant price reduction. GoDaddy graciously agreed to accept a fraction of the cost, and they allowed us to move the campaign to a host provider better equipped to scale rapidly during traffic crunches.

  • You Can Reach a Human Being
    Unlike many smaller registrars, you can talk to a real people at GoDaddy. Call (480) 505-8877. This can be crucial when dealing with odd situations like sponsored TLDs, renewals, transfers, emergency DNS administration or chasing down account access due to poor management during campaign staff turnover.
  • Proactive Customer Service
    Update I got this brief voicemail from GoDaddy just checking in to make sure everything is a-ok. Nice touch.

Reasons to Avoid GoDaddy

  • Excessive Upselling During Registration
    I don’t even ask my most savvy brand managers to suffer the endless stream of GoDaddy upselling during the registration. My campaigns rarely need the privacy, promotional or hosting add-ons. It can be tricky navigating the registration process, especially by domain owners that aren’t sure about what services are needed.
  • Enough with Old Man Perv Thing
    Bob Parsons is a great example of a corporate video blog from a high-profile CEO. It’s a good mix of personality, education and inspiration for domainers.

    However, his boorish persona steeped in adolescence and keenly expressed in the company’s sexually charged Superbowl ads is kinda creepy (he really should consider leaving Guyland). Judging by his fan comments, he has managed to build a cult following a la other web celebs. But is his regression really such a feat in the shadow of Hugh Hefner? I’m just sayin’. Have some fun, but think a little more Richard Branson or Larry Ellison and less Tila Tequila.

Interactive Producer reviews GoDaddy

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15 Comments For This Post

  1. Tyler Banfield

    GoDaddy has always been my favorite domain registrar, but I wasn’t impressed with their hosting for the short period of time that I used it.

  2. Shannon Swenson

    Tyler, I’ve had my druthers as well, but found them to be very helpful on the phone. The hosting control panel is actually more intuitive than comparable services at Yahoo. Both are cheap & pack a bunch of sited on single servers, so you get what you pay for.

  3. Phil Barnhart

    Had to chuckle at the “Enough with Old Man Perv Thing” comment. More than once I’ve used another registrar for a professional contact/client because of Bob Parson’s persona. I am a HUGE advocate of keeping your DNS separate from your hosting accounts – and GoDaddy has been lightening-fast for DNS changes. However, my wife (a professional photographer but that gets me no slack) still gives me dirty looks whenever she catches Danica posing via godaddy.com on my computer at home. So I HAVE sent female friends and clients elsewhere even if the deal was a bit better at GoDaddy.

    Of course, the phrase “you can’t argue with success” comes to mind. Guess it all comes down to how you define success. I would be proud if one of my daughters followed in Danica Patrick’s footsteps. I just want it to be for what they kick vs what they flash :-) – GoDaddy should grow up as well.

  4. Shannon Swenson

    Glad to know I’m not the only one, Phil.

  5. Tom Buchok

    That makes three of us. We just signed up with GoDaddy’s SSL and the conversation went —

    Mike: “Can’t beat the price at $30 per year.”

    Tom: “Definitely. But I hate how hard it is to actually check out on that site with all the upselling…”

    Mike: “… and Bob Parson’s is a turd.”

    Too funny. Great post, Shannon.

  6. Shannon Swenson

    LOL, thanks for checking in Tom.

  7. joe randeen

    I’ve tried GoDaddy with two clients and found their service to be very poor. I lost one of the clients and the other stuck with me through the transfer elsewhere.

  8. Stan Thompson

    Give’m Hell Jody!

  9. Harold Fox

    Seriously? I would have thought that this was all too obvious by now.

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About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

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Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com