Comments on: Need Social and Marketing Talent? http://shannonswenson.com/social-and-marketing-talent/ Interactive Producer Sat, 5 May 2012 19:31:26 -0500 hourly 1 http://wordpress.org/?v=3.1.2 By: Digiacomo http://shannonswenson.com/social-and-marketing-talent/comment-page-1/#comment-22229 Digiacomo Fri, 21 May 2010 11:40:45 +0000 http://shannonswenson.com/?p=1920#comment-22229 Email sent... Email sent…

]]> By: Shannon Swenson http://shannonswenson.com/social-and-marketing-talent/comment-page-1/#comment-9592 Shannon Swenson Thu, 13 Aug 2009 13:53:17 +0000 http://shannonswenson.com/?p=1920#comment-9592 I've encountered several small and mid-sized agencies facing the same quandary. Every one of them had pockets of interactive talent, from planning to creative to media buying. They all struggled to execute, which led to the need for a producer. If you don't have creative interactive talent, then you might also start there. Strategy is somewhat inherent in the role and you can partner with digital agencies to provide the producer role. However, I'd consider this is a short-term solution. A producer can help introduce feasibility earlier in the process (timing, costs, how you'll actually make the creative happen). They know the digital shops best suited for a project and they can help elevate interactive knowledge across the agency. I'd also add that your scenario means account management also needs support with prospective and active clients. A good producer is poised to assist their role better than a strategist or creative. I’ve encountered several small and mid-sized agencies facing the same quandary. Every one of them had pockets of interactive talent, from planning to creative to media buying. They all struggled to execute, which led to the need for a producer.

If you don’t have creative interactive talent, then you might also start there. Strategy is somewhat inherent in the role and you can partner with digital agencies to provide the producer role.

However, I’d consider this is a short-term solution. A producer can help introduce feasibility earlier in the process (timing, costs, how you’ll actually make the creative happen). They know the digital shops best suited for a project and they can help elevate interactive knowledge across the agency.

I’d also add that your scenario means account management also needs support with prospective and active clients. A good producer is poised to assist their role better than a strategist or creative.

]]> By: Taps http://shannonswenson.com/social-and-marketing-talent/comment-page-1/#comment-9553 Taps Wed, 12 Aug 2009 20:36:29 +0000 http://shannonswenson.com/?p=1920#comment-9553 Hi In your opinion, If im building an Ad Agency Interactive Department, who should be my first hire a producer, strategist, creative? Hi
In your opinion, If im building an Ad Agency Interactive Department, who should be my first hire a producer, strategist, creative?

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