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Social Media Checklist for Interactive Campaigns

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57 Wednesday, October 1st, 2008

Online Brand Management: Secure These Profiles

Clients, agencies and interactive production shops can use this checklist when registering brands with social networks & web 2.0 platforms for a specific campaign. This list is helpful for domain planning and for domainjacking avoidance.

UsernameCheck.com is a helpful utility that scans social tools to monitor domainjacking. Brand managers may elect to register brands with tools, even if they are not initially used in the campaign. Services like Profilactic.com can help with social media aggregation

» Last Modified December 10, 2008
» # of Platforms 93

Micromedia, Status

Platform Brand URL
* Brightkite http://brightkite.com/people/brand/
* Friendfeed http://friendfeed.com/brand
Hellotxt http://hellotxt.com/user/brand
Hexday http://hexday.com/users/namecheck/brand
Identica http://identi.ca/brand
Jaiku http://brand.jaiku.com/
Koornk http://www.koornk.com/user/brand/
Kwippy http://www.kwippy.com/brand/
Meemi http://meemi.com/brand
* Plurk http://www.plurk.com/user/brand
Pownce http://pownce.com/brand/
Rejaw http://rejaw.com/brand
* Twitter http://twitter.com/brand

Social Bookmarking, Tagging, News, Trends, Lists

Platform Brand URL
Delicious http://del.icio.us/brand
Digg http://digg.com/users/brand
Ffffound http://ffffound.com/home/brand/found/
Good Reads http://www.goodreads.com/profile/shannonswenson
Ilike http://www.ilike.com/user/brand
ILikeLoveIt http://www.iliketotallyloveit.com/user/brand
Isfingawesome http://brand.isfuckingaweso.me/
Lastfm http://www.last.fm/user/brand
Lifehacker http://lifehacker.com/people/brand/
Magnolia http://ma.gnolia.com/people/brand
Mixx http://www.mixx.com/users/brand
PlugFM http://www.plugim.com/user/brand/
Reddit http://www.reddit.com/user/brand/
Revver http://revver.com/u/revver/
SocialMedian http://socialmedian.com/brand
Sphinn http://sphinn.com/user/view/profile/shannonswenson
Stumbleupon http://brand.stumbleupon.com/
Technorati http://technorati.com/people/technorati/brand
Tumblr http://brand.tumblr.com/
Yotify http://yotify.com/a/profile.aspx?u=brand

Blogging, Self Publication, Mashups, Aggregators

Platform Brand URL
Bebo http://www.brand.bebo.com/
Behance http://www.behance.net/brand
* Blogger / Blogspot http://brand.blogspot.com
Livejournal http://brand.livejournal.com
* Posterous http://brand.posterous.com
Profilactic.com http://www.profilactic.com/mashup/brand/
Squarespace http://shannonswenson.squarespace.com
Suprglu http://brand.suprglu.com
Typepad http://brand.typepad.com
Utterli http://www.utterli.com/brand/
Virb http://www.virb.com/brand
Vox http://brand.vox.com/
Weebly http://brand.weebly.com/
* WordPress http://brand.wordpress.com
Xanga http://www.xanga.com/brand
Yoono http://memo.yoono.com/buzzlog/buzz.jsp?login=brand

Rich Media, Video/Photo Sharing, Podcast Networks

Platform Brand URL
12seconds http://12seconds.tv/channel/brand
Dailymotion http://www.dailymotion.com/brand
Favtape http://favtape.com/brand
* Flickr Photostream http://www.flickr.com/photos/brand/
* Flickr Profile http://www.flickr.com/people/brand/
Funnyordie http://www.funnyordie.com/brand
Imageshack http://profile.imageshack.us/user/brand/
Jumpcut http://www.jumpcut.com/brand
Picasa http://picasaweb.google.com/brand
Smugmug http://brand.smugmug.com/
Viddler http://www.viddler.com/brand
Vimeo http://vimeo.com/brand
Visualizeus http://vi.sualize.us/brand
* Youtube http://www.youtube.com/brand
Zooomr http://www.zooomr.com/people/brand

Social Gaming

Platform Brand URL
Xbox-live http://brand.mygamercard.net/

Social Communities, Networking

Platform Brand URL
Bakespace http://bakespace.com/members/profile/brand/brandid/
Colourlovers http://www.colourlovers.com/lover/brand
Corkd http://corkd.com/people/brand
Diigo http://www.diigo.com/profile/brand
Ecademy http://www.ecademy.com/user/brand
* Facebook http://www.facebook.com/pages/brand/brand_id
Gather http://brand.gather.com
* Grou.ps http://brand.grou.ps
Hi5 http://brand.hi5.com/
HubPages http://hubpages.com/hub/brand
Linkedin http://linkedin.com/in/brand
Multiply http://brand.multiply.com/
* Myspace http://www.myspace.com/brand
* MyBlogLog http://www.mybloglog.com/buzz/members/brand
* MyBlogLog http://www.mybloglog.com/buzz/community/brand
* Ning http://brand.ning.com
Pandora http://www.pandora.com/people/brand
Perfect Networker http://www.perfectnetworker.com/network/brand/
* SocialGo http://brand.socialgo.com

Enterprise, E-commerce, Tools, Utilities

Platform Brand URL
ChipIn http://brand.chipin.com/
* Disqus http://brand.disqus.com
Ebay http://myworld.ebay.com/brand/
Etsy http://brand.etsy.com/
GetSatisfaction http://getsatisfaction.com/people/brand
* Feedburner http://feeds.feedburner.com/brand
* Google brand@gmail.com
* Hotmail brand@hotmail.com
Tipjoy http://tipjoy.com/u/brand/
Tinyurl http://tinyurl.com/brand
* Yahoo http://profiles.yahoo.com/brand
Zillow http://www.zillow.com/profile/brand

* = High risk for domainjacking. Register these accounts at minimum for all campaigns. Certain types of campaigns may require accounts on other/all platforms.

Was this post helpful? Have any additions? Don’t agree with my taxonomy? I wanna know. Please talk back & leave a comment!

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About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

Read more

Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com