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All posts tagged "Brand Stewardship"

Scattered & Smothered: Waffle House PR Strategy

Thursday, October 23rd, 2008 (10 Comments)

A Case Study in Online Public Relations & Crisis Management Police arrested a 66 year old woman this week for refusing to pay her $7.45 tab at Waffle House. The story got picked up by Drudge Report, then the broader media and finally through blogs and social media networks. This is not a bona fide […]

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All Your Domainjack Are Belong To Us

Friday, October 3rd, 2008 (5 Comments)

I share my own experiences in “gettin’ punk’d” by a domainjacker. Hopefully I help other online brand managers avoid domainjacking and respond to brandjacking.

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The Domainjacking Primer

Thursday, October 2nd, 2008 (8 Comments)

Avoid problems from improper domain and social media account management. Avoid domainjacking, a risk that can be particularly detrimental to brands.

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About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

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Specialties
Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com