A Case Study in Online Public Relations & Crisis Management Police arrested a 66 year old woman this week for refusing to pay her $7.45 tab at Waffle House. The story got picked up by Drudge Report, then the broader media and finally through blogs and social media networks. This is not a bona fide […]
Interactive Producers are often tasked with domain name registration and management on interactive campaigns. The pros and cons of using GoDaddy for DNS admin.
Domain management is too often been an afterthought. Proper domain planning can help the success of a campaign just as a lack of planning can harm a campaign.
I share my own experiences in “gettin’ punk’d” by a domainjacker. Hopefully I help other online brand managers avoid domainjacking and respond to brandjacking.