Have you seen the video of the Phillies dad catching a fly ball? In front of a cheering crowd, he gives it to his toddler daughter who promptly throws it away. It’s so endearing to see his shocked expression, then an “aww shucks” flood of unconditional love for his little girl. If you’ve been under [...]
2008 Presidential Candidates & Interactive Media I’m a big fan of custom flash units in interactive video advertising. Barbarian Group kicked off the genre with Burger King’s Subserviant Chicken, but EVB & Toy New York helped Office Max push custom advertainment virally with personal content in Elf Yourself. Two other examples come to mind, Aveaword [...]
This clever SEM/SEO strategy leverages universal interest and positive PR on quirky holidays, events & Google logo changes to generate online brand awareness.
Experimental Programming Benefits the HBO Brand. Following my experience on the BMW Ramp campaign, I list benefits from HBOlab’s web video series, Hooking Up.
[Sr. Interactive Producer, Social Media]
The American Legacy Foundation helps tens of thousands smokers quit via a free online program & community.
Read more
I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.
I am currently working at Charles Schwab in Austin, Texas.
|
Left Brain SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling |
Right Brain SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship |
Shannon Swenson
Austin, Texas
512-472-3090 x1
