Have you seen the video of the Phillies dad catching a fly ball? In front of a cheering crowd, he gives it to his toddler daughter who promptly throws it away. It’s so endearing to see his shocked expression, then an “aww shucks” flood of unconditional love for his little girl. If you’ve been under […]
2008 Presidential Candidates & Interactive Media I’m a big fan of custom flash units in interactive video advertising. Barbarian Group kicked off the genre with Burger King’s Subserviant Chicken, but EVB & Toy New York helped Office Max push custom advertainment virally with personal content in Elf Yourself. Two other examples come to mind, Aveaword […]
This clever SEM/SEO strategy leverages universal interest and positive PR on quirky holidays, events & Google logo changes to generate online brand awareness.