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All posts tagged "Customer Service"

Scattered & Smothered: Waffle House PR Strategy

Thursday, October 23rd, 2008 (10 Comments)

A Case Study in Online Public Relations & Crisis Management Police arrested a 66 year old woman this week for refusing to pay her $7.45 tab at Waffle House. The story got picked up by Drudge Report, then the broader media and finally through blogs and social media networks. This is not a bona fide […]

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TWIP Bulletin #2

Monday, September 22nd, 2008 (6 Comments)

September 14, 2008 to September 20, 2008. TWIP publishes social media and interactive advertising news & notables from around the web every week.

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How to Alienate Online Customers

Sunday, September 21st, 2008 (1 Comment)

Tips on How to Destroy Your Online Brand. Ed Welch shows brand managers 101 ways to not take care of customers. These are related to online advertising.

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About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

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Specialties
Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com