Brand Stewardship In Interactive Campaigns
Sunday, October 5th, 2008 (No Comments)Domain management is too often been an afterthought. Proper domain planning can help the success of a campaign just as a lack of planning can harm a campaign.
All posts tagged "DNS Administration"
The Brand Domainer Role
Saturday, October 4th, 2008 (No Comments)The Brand Domainer monitors domaining trends, consults with agencies and clients on domain name procurement and social media registration.
All Your Domainjack Are Belong To Us
Friday, October 3rd, 2008 (1 Comment)I share my own experiences in “gettin’ punk’d” by a domainjacker. Hopefully I help other online brand managers avoid domainjacking and respond to brandjacking.
The Domainjacking Primer
Thursday, October 2nd, 2008 (6 Comments)Avoid problems from improper domain and social media account management. Avoid domainjacking, a risk that can be particularly detrimental to brands.
Domain Checklist for Interactive Campaigns
Wednesday, October 1st, 2008 (No Comments)Brand Managers can use this TLD checklist when registering top level domains. Useful for domain planning and for domainjacking avoidance.
The Interactive Producer Blog
I share my insights on interactive advertising, social media, creative strategy, project management and technology.
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Recent Posts
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- Brand Stewardship In Interactive Campaigns
- The Brand Domainer Role
- All Your Domainjack Are Belong To Us
- The Domainjacking Primer
- Social Media Checklist for Interactive Campaigns
- Domain Checklist for Interactive Campaigns
- TWIP Bulletin #3
- “Quirky Holiday” SEM Strategy for Brand Awareness
- USMC Leadership for Community Managers
- TWIP Bulletin #2
- How to Alienate Online Customers
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About Me
I am a senior-level interactive producer that provides agency support & client service across multiple industries.
Areas of Expertise
- Social Media
Social Media Strategy, Engagement & Measurement, Online Community Management, Viral, WOM & Buzz Marketing - Account Management
Integrated Campaign Strategy, Finance, Sales & Business Development, Pitch Support, Research, Media Planning, Web Analytics, SEM/SEO - Project Management
Scope, Defining Docs, RFPs, Methodologies, Leadership & Training, Resource Management, Risk Analysis, Business Continuity - Web Technologies + Design
Data Modeling, Mashups & APIs, Hosting & DNS Administration, Branding, Identity, Usability & IA Design
Case Study: Stream Studio Web Architects
[Founder]
Stream Studio is named a Top 25 company by the Austin Business Journal multiple times.
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