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All posts tagged "DNS Administration"

Brand Stewardship In Interactive Campaigns

Sunday, October 5th, 2008 (1 Comment)

Domain management is too often been an afterthought. Proper domain planning can help the success of a campaign just as a lack of planning can harm a campaign.

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The Brand Domainer Role

Saturday, October 4th, 2008 (3 Comments)

The Brand Domainer monitors domaining trends, consults with agencies and clients on domain name procurement and social media registration.

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All Your Domainjack Are Belong To Us

Friday, October 3rd, 2008 (5 Comments)

I share my own experiences in “gettin’ punk’d” by a domainjacker. Hopefully I help other online brand managers avoid domainjacking and respond to brandjacking.

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The Domainjacking Primer

Thursday, October 2nd, 2008 (10 Comments)

Avoid problems from improper domain and social media account management. Avoid domainjacking, a risk that can be particularly detrimental to brands.

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Domain Checklist for Interactive Campaigns

Wednesday, October 1st, 2008 (4 Comments)

Brand Managers can use this TLD checklist when registering top level domains. Useful for domain planning and for domainjacking avoidance.

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About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

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Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com