Brand Stewardship In Interactive Campaigns
Sunday, October 5th, 2008 (No Comments)Domain management is too often been an afterthought. Proper domain planning can help the success of a campaign just as a lack of planning can harm a campaign.
All posts tagged "DNS Administration"
The Brand Domainer Role
Saturday, October 4th, 2008 (No Comments)The Brand Domainer monitors domaining trends, consults with agencies and clients on domain name procurement and social media registration.
All Your Domainjack Are Belong To Us
Friday, October 3rd, 2008 (No Comments)I share my own experiences in “gettin’ punk’d” by a domainjacker. Hopefully I help other online brand managers avoid domainjacking and respond to brandjacking.
The Domainjacking Primer
Thursday, October 2nd, 2008 (2 Comments)Avoid problems from improper domain and social media account management. Avoid domainjacking, a risk that can be particularly detrimental to brands.
Domain Checklist for Interactive Campaigns
Wednesday, October 1st, 2008 (No Comments)Brand Managers can use this TLD checklist when registering top level domains. Useful for domain planning and for domainjacking avoidance.
The Interactive Producer Blog
I share my insights on interactive advertising, social media, creative strategy, project management and technology.
Twitter Elite in AustinTweet me! @ShannonSwenson
Recent Posts
- Obama Wins Viral Video
- Scattered & Smothered: Waffle House PR Strategy
- Courting Brand Evangelists to Twitter
- Review: GoDaddy
- Reaching Friends In a Crowded Twitter Room
- Brand Stewardship In Interactive Campaigns
- The Brand Domainer Role
- All Your Domainjack Are Belong To Us
- The Domainjacking Primer
- Social Media Checklist for Interactive Campaigns
- Domain Checklist for Interactive Campaigns
- TWIP Bulletin #3
- “Quirky Holiday” SEM Strategy for Brand Awareness
- USMC Leadership for Community Managers
- TWIP Bulletin #2
- How to Alienate Online Customers
- The Benefits of Your Stagnant Forum
- HBOlab Explores Social Media
- TWIP Bulletin #1
- How to Strengthen Your Online Community
- Most Companies Avoid Social Media (for now…)
- The Online Community Lifecycle
- Clark Howard Is Growing Up
- About the Interactive Producer Blog
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About Me
I am a senior-level interactive producer that provides agency support & client service across multiple industries.
Areas of Expertise
- Social Media
Social Media Strategy, Engagement & Measurement, Online Community Management, Viral, WOM & Buzz Marketing - Account Management
Integrated Campaign Strategy, Finance, Sales & Business Development, Pitch Support, Research, Media Planning, Web Analytics, SEM/SEO - Project Management
Scope, Defining Docs, RFPs, Methodologies, Leadership & Training, Resource Management, Risk Analysis, Business Continuity - Web Technologies + Design
Data Modeling, Mashups & APIs, Hosting & DNS Administration, Branding, Identity, Usability & IA Design
Case Study: LBJ Library
[Project Manager]
A division of the National Archives meets public demand for images through a searchable, scalable web application.
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