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All posts tagged "Integrated Campaigns"

Obama Wins Viral Video

Tuesday, November 4th, 2008 (2 Comments)

2008 Presidential Candidates & Interactive Media
I’m a big fan of custom flash units in interactive video advertising. Barbarian Group kicked off the genre with Burger King’s Subserviant Chicken, but EVB & Toy New York helped Office Max push custom advertainment virally with personal content in Elf Yourself.
Two other examples come to mind, Aveaword for [...]

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Courting Brand Evangelists to Twitter

Thursday, October 16th, 2008 (11 Comments)

Case Study: Effective Online PR by Travel Brands. Carnival has a brand evangelist using best practices in online PR, Twitter and blogging to promote cruising.

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“Quirky Holiday” SEM Strategy for Brand Awareness

Wednesday, September 24th, 2008 (No Comments)

This clever SEM/SEO strategy leverages universal interest and positive PR on quirky holidays, events & Google logo changes to generate online brand awareness.

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TWIP Bulletin #1

Monday, September 15th, 2008 (No Comments)

September 7, 2008 to September 13, 2008. TWIP publishes social media and interactive advertising news & notables from around the web every week.

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About Me

I am a senior-level interactive producer specializing in social media, online community management and buzz marketing. I provide agency support & client service across multiple industries. I love integrated campaigns, kicking-off projects and driving them through launch.

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Specialties
Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com