Game On
Augmented reality (AR) is a developing technology that overlays computer-generated graphics onto a real image or video. The most popular example of AR is the yellow First Down line on televised football games. We’ve also seen it in rotating billboard displays on soccer and baseball, and briefly, the trailing comet tail to help hockey [...]
September 21, 2008 to September 27, 2008. TWIP publishes social media and interactive advertising news & notables from around the web every week.
[Sr. Interactive Producer]
John Deere’s annual campaign promotes its dealer network and boosts equipment sales to residential consumers.
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I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.
I am currently the Director of Digital Production at Sanders\Wingo in Austin, Texas.
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Left Brain SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling |
Right Brain SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship |
Shannon Swenson
Austin, Texas
512-472-3090 x1
