Categories
Advertising Project Management

Review: GoDaddy

Interactive Producers are often tasked with domain name registration and management on interactive campaigns. To this end, I offer a Domain Checklist to help producers and brand domainers obtain domain names from the registrar provider. Let’s look at the pros and cons of GoDaddy.

Reasons to Use GoDaddy

Search domains
Their whois search is good at recommending similar domains. This is helpful during domain selection in the campaign’s creative strategy phase.

Cheap registration
GoDaddy has always offered the most competitive registration rates for commercial domains. Be sure to get a significant discount using the GoDaddy promo codes from the Live Codes blog. This can be a significant savings the client will appreciate, especially when registering hundreds of domains purely in defense of domainjacking.

Smooth domain administration
GoDaddy offers one of the easiest control panels in the industry for domain renewals, DNS changes, domain transfers and bulk administration. Domainers can also lock accounts and plan auto-renewals for up to 10 years.

Wide TLD variety
GoDaddy allows registration with a large number of top level domains, including some TLDs reserved for country codes and sponsored entities. Use the convenience of a single source.

Flexible terms on hosting
The GoDaddy hosting model is engineered for a high volume of low traffic sites. I once produced a campaign that generated so much traffic on GoDaddy servers, they had to temporarily take our site offline to move it to a different production environment. We got a surprise series of bills for the burstable load, our hosting bill jumped from $200 to nearly $20,000!

Despite our success in marketing, I negotiated a significant price reduction. GoDaddy graciously agreed to accept a fraction of the cost, and they allowed us to move the campaign to a host provider better equipped to scale rapidly during traffic crunches.

You can reach a human being
Unlike many smaller registrars, you can talk to a real people at GoDaddy. Call (480) 505-8877. This can be crucial when dealing with odd situations like sponsored TLDs, renewals, transfers, emergency DNS administration or chasing down account access due to poor management during campaign staff turnover.

Proactive customer service
Update I got a brief voicemail from GoDaddy just checking in to make sure everything is a-ok. Nice touch!

Reasons to Avoid GoDaddy

Excessive Upselling During Registration
I don’t even ask my most savvy brand managers to suffer the endless stream of GoDaddy upselling during the registration. My campaigns rarely need the privacy, promotional or hosting add-ons. It can be tricky navigating the registration process, especially by domain owners that aren’t sure about what services are needed.

Enough with Old Man Perv Thing
Bob Parsons is a great example of a corporate video blog from a high-profile CEO. It’s a good mix of personality, education and inspiration for domainers.

However, his boorish persona steeped in adolescence and keenly expressed in the company’s sexually charged Superbowl ads is kinda creepy (he really should consider leaving Guyland). Judging by his fan comments, he has managed to build a cult following a la other web celebs. But is his regression really such a feat in the shadow of Hugh Hefner? I’m just sayin’. Have some fun, but think a little more Richard Branson or Larry Ellison and less Tila Tequila.

Interactive Producer reviews GoDaddy
Categories
Advertising Buzz Project Management Social Media

Reaching Friends In a Crowded Twitter Room

Deconstructing Personal Twitter Feeds to Help Communication

Without being privy to formal Twitter usability studies, I’d wager most people rarely browse their tweet timeline beyond the first page. For those of us who follow hundreds and thousands of tweeters, we miss the vast majority of tweets in our network. It also means that only the most frequent tweeters have a chance of being heard by their followers.

How to hear your friends on Twitter

How to Subscribe to individual Twitter RSS feedsWhen I’m in a consumer mode, I often click on individual tweeters to read their last series of posts. I gravitate toward different people depending on what mood/topic I’m interested in at the time.

My friend who is new to Twitter asks, “How can I push my friend’s tweets to me?” Easy. Scroll to the bottom of a profile and subscribe to the RSS feed. You will see their tweets in your reader.

You may have select tweeters of whom you’d like to read everything they say, so subscribe to their RSS feeds. Note, when someone deletes a tweet from their timeline, it still appears in their RSS feed like Google Reader or Facebook. People in this category might include:

  • News feeds
  • Family & close friends
  • Thought leaders, trend watchers
  • Twitter HR: Coworkers, staff, employees, applicants
  • Prospective tenants
  • Online reputation management
  • Legal forensics
  • Private accounts for project collaboration
  • Companies, products, sports teams, celebrities
  • Others? Leave a comment below!

How to be heard by your friends on Twitter

Use @name replies so tweets about them will show up in their Replies list. I’ve found people tend to favorite these tweets more often (I do too) and people are more apt to reply back. Be sure to put the @reply at the beginning of your tweet, otherwise it will not appear in their Replies list (Twitter should fix this).

I also direct message (DM) people with increasing frequency. By default, Twitter sends them an email to their preferred email account and it lands in their Direct Messages queue. Good uses for @replies and DMs are:

  • Expressing appreciation for new follows
  • Conventions, tweet-ups
  • To make an introduction
  • Apply for jobs w/ Twitter-savvy recruiters like @kimhaynes
  • Ping a friend’s mobile device (also use the Nudge feature)
  • Quick & pithy emails
  • Top of mind awareness
  • Lead generation

Is this helpful? Please talk back with a comment or tweet me with an @reply or DM 🙂

Categories
Advertising Project Management Social Media

The Brand Domainer Role

Online Brand Stewardship Requires Proper Domain Management

As interactive media matures, I foresee a greater dependency on a unique service discipline: the Brand Domainer. This person or company would monitor domaining trends and would consult with agencies and clients on procurement. Domaining and brand registration is a critical duty in interactive campaigns, yet this responsibility is currently dispersed between IT, marketing & production groups and across client, agency, developer and hosting companies.

The Brand Domainer fulfills these roles:

  • Domain Procurement & Maintenance
    Stakes out and maintains Registrar partnerships for generic, sponsored and country code TLD registration & transfers. Marks timely payments to avoid downtime and tightly controls DNS administration across all brands.
     
    The idea of a “Digital Safe Deposit” can be useful for interactive ad campaigns, especially flights across multiple platforms (social media, SaaS, Web 2.0, DNS, hosting, etc). With dispersed talent & high turnover between client/agency/interactive/partner companies, account authentication & digital assets are at risk.
  • Domain Consultation & Recommendations
    Make recommendations on domain names based on availability, creative work, domaining budget and risk of domainjacking threat.
  • Social Media Consultation & Profile Registration
    Make recommendations on social media platforms based on creative work and risk of domainjacking threat. Register profiles and maintain a master list of access points for brand agents and community managers.
  • Domaining Budget
    Forecast and maintain domain registration budgets based on procurement plan and length of agreements.
  • Brand Monitoring & Policing
    Use RSS & monitoring tools like Google Blog Search, Radian6, TweetBeep and UsernameCheck.com to passively intercept threats. Actively query and patrol search engines and popular social media platforms for brand abuses.
     
    Protectors of very large brands already pursue brand infringements, at least passively. I have a good friend who took his site down after receiving a Cease and Desist letter from McDonalds. This was for a .nl Netherlands domain that simply began with “Mc.” Either some poor legal IT intern found his obscure domain while scouring the web through a dictionary search (black helicopter active), or his online brand promotion was so successful that he sprang up on a staffer’s radar (passive interception)
     
    Note, brand monitoring describes preventative activities for brandjacking and domainjacking. This is distinct from listening, measuring and analyzing social media for ROI, strategy or engagement, more accurately defined as Analytics.
  • Domain Dispute Resolution
    Command a working knowledge of the ICANN Dispute Resolution Policy; a domainjacking mandates a rapid response. Refer to the Domainjacking Primer for advise on what to do if you’ve been domainjacked.
  • Social Media Dispute Resolution
    Most social media platforms currently do not publish dispute resolution policies. Brands with trademarks and service marks likely have a case for account termination or transfer. However, at this time, prevention through pre-launch registrations is recommended.
  • Legal Liaison
    Maintain awareness of legislation like the Snowe Bill that impacts the domaining industry. Follow dispute resolution briefs such as the Fairwinds’ list of brandsucks complaints.

Brand Domaining As a Vendor Solution

If anyone is poised to successfully launch this new kind of service, it’d be a large ICANN registrar like GoDaddy, Register.com or Network Solutions. A smaller registrar might also consider this play as a means of generating properties through large bulk registrations.

Interactive shops or hosting companies could provide brand domaining as a flat pass-through cost to large and small agencies that are stretching interactive resources. I can also conceive of a new SaaS company carving a lucrative niche practice in this space. Profilactic.com is a social media agreggator/lifestreaming service that promised to help people with “identity crisis.”

In either case, the should become an Accredited ICANN Registrar capable of registering its own Top Level Domains (TLDs). This would make the registration of domains less expensive so campaigns could acquire massive domain batches.

Domain management is an important part of brand stewardship; I think clients and agencies would appreciate the peace of mind from a partner that made this a painless component of their interactive campaigns.

Categories
Advertising Project Management

The Domainjacking Primer

Best Practices in Domain Management

Having produced scores of integrated interactive campaigns, I have seen unexpected problems arise from improper domain and social media account management.

I want to share my experience and offer advice on domainjacking, a risk that can be particularly detrimental to brands.

What is Domainjacking?

Jump to a section below
What is Domainjacking?
Types of Domainjacking
What Domainjacking Is Not
How to Defend Against Domainjacking
How to Respond to a Domainjacking
Domainjacking* is a bold type of brandjacking where domainjackers co-opt a brand’s identity and goodwill in bad faith at the point of domain registration. Domainjackers aim to steal traffic for personal profit or to smear a brand. They use search engine marketing and organic search results to generate profit in the form of PPC ad revenue and/or sales of similar products and services.

Unlike phishing scams that prey on victims through broadcast spam email, domainjackers build websites using branded domain names. Using SEM/SEO, brandjacked social media profiles, and conceivably through phishing, they drive traffic to their illicit sites.

Consequently, search engines are constantly adjusting their algorythms to avoid driving traffic to illegitimate domains. Social media platforms will need to implement Dispute Resolution Policies as brandjacking becomes more prevalent and as social media becomes more important to brands.

Types of Domainjacking

Here are a few examples of domainjacking, either by malicious parties or brand stewardship incompetence. Some tactics are illegal, some may not have a legal precedence.

  • Alternate TLD Registrations
    Many interactive campaigns only register the most popular top level domains like .com, .org and .net. A domainjacker often sweeps in to buy other TLDs like .info, .biz as well as country code TLDs like .us and .uk.
  • Similar Names
    Domainjackers may register domain misspellings, similar spellings or phrases with the brand name embedded.
  • Domain Disputes
    Small business marketing services companies like web developers, graphic designers and former employees have been known to hijack a domain they registered on behalf of their brand client for nonpayment of services.
  • “BrandSucks.com” Gripe Sites
    Vindictive and aggrieved customers may register a brandsucks site in order to voice their complaint or publicly trash a brand. In these cases, brand managers have to file official UDRP complaints with ICANN in order to affect site termination or transfer.
     
    Internet strategy consulting firm Fairwinds Partners maintains a list of UDRP brandsucks complaints, their outcomes and ICANN’s decision. Note many complaints did not rule in favor of the brand complainant. (Hat tip to IPKat’s Law Blog for links and opinions in this area.)
  • Outright Domain Theft
    Domainjackers may use a variety of methods to acquire access to a brand’s registrar account. With this information, a domainjacker could transfer ownership or temporarily redirect traffic to an alternate web server.

What Domainjacking Is Not

When trying to define what something is, it’s helpful to define what it is not.

  • Domaining
    Domaining is a multifaceted multibillion dollar industry involving domain sales, management, brokering, auctions and link generation. One can find successful “domainers” in the “domainersphere” who’ve profited from legitimate domain trading.
  • Legitimate Domain Ownership
    Domainjacking is not the legitimate transfer of domain ownership nor is it the legitimate aquisition of a domain following its term expiration. “Domain squatters” utilize software to grab domains when they expire and brand managers may be forced to bid on those domains in the open marketplace if they cannot demonstrate bad faith on behalf of the new registrant.
  • Lost Registrar Passwords
    In order to prevent domainjacking, registrars have numerous checks in place to verify domain administrators are who they say they are.
  • Registrar Parking
    Registrars can park domains on their own servers for nonpayment.
  • Phishing
    Phishing is a malicious type of brandjacking that preys on customers of a brand. This tactic is usually executed via spam email that asks the recipient to click on a bogus link to enter personal account information. The fake landing page often has branded subdomains and a similar visual identity intended to confuse and deceive.

How to Defend Against Domainjacking

To the extent a team can anticipate threats, domainjacking is largely avoidable.

  • Don’t be cheap
    Domain registration is a nominal cost of a campaign, but it can be a significant line item. Be prepared to explain the cost of not properly managing domain registrations in terms of harm to the brand, lost revenues, lost engagement opportunities, legal fees, misplaced resources, etc.
  • Mark Your Brand
    Where appropriate, get a trade or service mark on your brand. This won’t prevent DNS registration, but it will help support registrar domain disuptes and convincing hosting companies to comply with ceast and desist requests.
  • Perform a Simple Risk Analysis
    Start a list of domains ranked by high, moderate and low risk threats of domainjacking. This list would be considerate of the project’s domaining budget, media plan and forecasted impact. Popular brands should register all TLDs appropriate for a campaign. Read my Domain Checklist For Interactive Campaigns when planning & registering domains.
  • Avoid Social Media Brandjacking
    Invest time to register brands with popular social media & micromedia account profiles. Jeremy offers an excellent list of Brands that got Punk’d by Social Media. Follow my Social Media Checklist For Interactive Campaigns as a minimal social media strategy.
  • Register with a Generic DNS Admin
    When registering a domain, use a generic email account like [email protected]. Not only does this help control privacy of domain ownership, but you also remove your dependency on individual staff. When the producer or DNS manager leaves your company, you don’t need to go searching for passwords or log into your registrars to change all the contact. You can simply auto-forward the generic DNS admin accounts to a new account. Take care not to jeapordize security in this handoff.
  • Manage Domain Passwords
    This duty usually falls into the realm of the Interactive Producer, however, online brand stewards should take care to safeguard this content from the risk of threat. Resource managers may also consider assigning all domaining duties to a single Brand Domainer.
  • Long Registration Periods and Auto-renewals
    All registrars allow domain managers to registrar domains for extended periods of time. This can actually help SEO because search engines trust long-term domains more than those nearing expiration. Set accounts to auto-renew domains to prevent unintended expiration. Be sure to keep credit card info up to date with the registrar.
  • Lock Registrar Accounts
    Most registrars now allow account managers to lock the domain accounts to prevent accidental account changes.
  • Register Your Own Brandsucks Gripe Site
    “Sucks” and “stinks” are two common pejoratives in brand bashing. BrandChannel distributes a whitepaper on managing the destructive potential of brandsucks: The Power of Internet Gripe Sites. One notable example is the film theater chain Loews. The registered LoewsSucks.com and use the site as a customer feedback channel with its Guest Satisfaction Survey. Fairwinds Partners maintains a list of 100s of brands that have registered their own brandsucks domain name.

How to Respond to a Domainjacking

If you’ve been domainjacked, you need to mobilize your team and respond swiftly to limit damage to your brand. Here are a list of actions.

  • Know Your Enemy
    Perform a Whois search to determine who registered the domain and where it is hosted. Note, the domainjacker may have made this info private to thwart your effort, but you will be able to determine their registrar and the IP address of the host server.
  • File a UDPR with the ICANN Registrar
    ICANN publishes their Uniform Domain-Name Dispute-Reolution Policy or UDPR that is followed by all registrars. Here are considerations that help complainants win a favorable ruling.
     
    Trademark and Service Mark
    Demonstrate use of, or demonstrable preparations to use, the domain name in connection with a bona fide offering of goods or services. Note, weak and nonexistent trademark claims, aka reverse domainjacking, can harm a brand.
     
    Commonly Known
    Demonstrate being commonly known by the domain name, even if you never acquired trademark or service mark rights.
     
    Noncommercial Fair Use
    Demonstrate how the domainjacking either a) intends to mislead or divert customers, b) tarnishes the trademark or service mark or c) is not a noncommercial or fair use of the domain name.
     
    Even with an airtight claim and amid a customer service crisis, Panix, the oldest ISP in New York, faced crippling battles with MelbourneIT and Verisign when their email traffic got domainjacked.
  • Lawyerup and Counterpunch
    Attorney jokes are to Americans as Aggie jokes are Longhorns, but this is the time you want aggressive legal counsel in the are of Intellectual Property rights and domain management.
  • Attack on Multiple Fronts Simultaneously
    Send Cease and Desist letters to the registrant and to the hosting company. The sites are commonly self-hosted in a foreign country, so be sure to follow the ICANN domain dispute process and contact the hosting company directly.

In my next article, I will share my own own experiences on domainjacking.

Footnotes
* I love the English language because we can easily meld words to form new phrases without disrupting transmission. I prefer “domainjacking” over “domain jacking” or “domain-jacking” because a precendent has been set with “carjacking.” (OT: I once got carjacked in Oak Cliff near Dallas; ask me about it sometime.)

And for you SEO and domaining ninjas, I hope you appreciate my not-so-subtle effort to capture some alternative spelling traffic! In case your wondering, and so that I might mention the keyword just one more time, here are some domainjack conjugates (and their current Google results). I’ll spare you the H1 tag wraps 🙂

Domainjack (40)
Domainjacks (24)
Domainjacking (588)
Domainjacker (4)
Domainjackers (4)
Domainjacked (382)
Domainjackgate (1 result YES! I WIN!)
I’m claiming this one before the media constructs a scandalous ‘gate’ suffix!
Categories
Advertising Buzz Project Management Social Media

Social Media Checklist for Interactive Campaigns

Online Brand Management: Secure These Profiles

Clients, agencies and interactive production shops can use this checklist when registering brands with social networks & web 2.0 platforms for a specific campaign. This list is helpful for domain planning and for domainjacking avoidance.

UsernameCheck.com is a helpful utility that scans social tools to monitor domainjacking. Brand managers may elect to register brands with tools, even if they are not initially used in the campaign. Services like Profilactic.com can help with social media aggregation

» Last Modified December 10, 2008
» # of Platforms 93

Micromedia, Status

Platform Brand URL
* Brightkite http://brightkite.com/people/brand/
* Friendfeed http://friendfeed.com/brand
Hellotxt http://hellotxt.com/user/brand
Hexday http://hexday.com/users/namecheck/brand
Identica http://identi.ca/brand
Jaiku http://brand.jaiku.com/
Koornk http://www.koornk.com/user/brand/
Kwippy http://www.kwippy.com/brand/
Meemi http://meemi.com/brand
* Plurk http://www.plurk.com/user/brand
Pownce http://pownce.com/brand/
Rejaw http://rejaw.com/brand
* Twitter http://twitter.com/brand

Social Bookmarking, Tagging, News, Trends, Lists

Platform Brand URL
Delicious http://del.icio.us/brand
Digg http://digg.com/users/brand
Ffffound http://ffffound.com/home/brand/found/
Good Reads http://www.goodreads.com/profile/shannonswenson
Ilike http://www.ilike.com/user/brand
ILikeLoveIt http://www.iliketotallyloveit.com/user/brand
Isfingawesome http://brand.isfuckingaweso.me/
Lastfm http://www.last.fm/user/brand
Lifehacker http://lifehacker.com/people/brand/
Magnolia http://ma.gnolia.com/people/brand
Mixx http://www.mixx.com/users/brand
PlugFM http://www.plugim.com/user/brand/
Reddit http://www.reddit.com/user/brand/
Revver http://revver.com/u/revver/
SocialMedian http://socialmedian.com/brand
Sphinn http://sphinn.com/user/view/profile/shannonswenson
Stumbleupon http://brand.stumbleupon.com/
Technorati http://technorati.com/people/technorati/brand
Tumblr http://brand.tumblr.com/
Yotify http://yotify.com/a/profile.aspx?u=brand

Blogging, Self Publication, Mashups, Aggregators

Platform Brand URL
Bebo http://www.brand.bebo.com/
Behance http://www.behance.net/brand
* Blogger / Blogspot http://brand.blogspot.com
Livejournal http://brand.livejournal.com
* Posterous http://brand.posterous.com
Profilactic.com http://www.profilactic.com/mashup/brand/
Squarespace http://shannonswenson.squarespace.com
Suprglu http://brand.suprglu.com
Typepad http://brand.typepad.com
Utterli http://www.utterli.com/brand/
Virb http://www.virb.com/brand
Vox http://brand.vox.com/
Weebly http://brand.weebly.com/
* WordPress http://brand.wordpress.com
Xanga http://www.xanga.com/brand
Yoono http://memo.yoono.com/buzzlog/buzz.jsp?login=brand

Rich Media, Video/Photo Sharing, Podcast Networks

Platform Brand URL
12seconds http://12seconds.tv/channel/brand
Dailymotion http://www.dailymotion.com/brand
Favtape http://favtape.com/brand
* Flickr Photostream http://www.flickr.com/photos/brand/
* Flickr Profile http://www.flickr.com/people/brand/
Funnyordie http://www.funnyordie.com/brand
Imageshack http://profile.imageshack.us/user/brand/
Jumpcut http://www.jumpcut.com/brand
Picasa http://picasaweb.google.com/brand
Smugmug http://brand.smugmug.com/
Viddler http://www.viddler.com/brand
Vimeo http://vimeo.com/brand
Visualizeus http://vi.sualize.us/brand
* Youtube http://www.youtube.com/brand
Zooomr http://www.zooomr.com/people/brand

Social Gaming

Platform Brand URL
Xbox-live http://brand.mygamercard.net/

Social Communities, Networking

Platform Brand URL
Bakespace http://bakespace.com/members/profile/brand/brandid/
Colourlovers http://www.colourlovers.com/lover/brand
Corkd http://corkd.com/people/brand
Diigo http://www.diigo.com/profile/brand
Ecademy http://www.ecademy.com/user/brand
* Facebook http://www.facebook.com/pages/brand/brand_id
Gather http://brand.gather.com
* Grou.ps http://brand.grou.ps
Hi5 http://brand.hi5.com/
HubPages http://hubpages.com/hub/brand
Linkedin http://linkedin.com/in/brand
Multiply http://brand.multiply.com/
* Myspace http://www.myspace.com/brand
* MyBlogLog http://www.mybloglog.com/buzz/members/brand
* MyBlogLog http://www.mybloglog.com/buzz/community/brand
* Ning http://brand.ning.com
Pandora http://www.pandora.com/people/brand
Perfect Networker http://www.perfectnetworker.com/network/brand/
* SocialGo http://brand.socialgo.com

Enterprise, E-commerce, Tools, Utilities

Platform Brand URL
ChipIn http://brand.chipin.com/
* Disqus http://brand.disqus.com
Ebay http://myworld.ebay.com/brand/
Etsy http://brand.etsy.com/
GetSatisfaction http://getsatisfaction.com/people/brand
* Feedburner http://feeds.feedburner.com/brand
* Google [email protected]
* Hotmail [email protected]
Tipjoy http://tipjoy.com/u/brand/
Tinyurl http://tinyurl.com/brand
* Yahoo http://profiles.yahoo.com/brand
Zillow http://www.zillow.com/profile/brand

* = High risk for domainjacking. Register these accounts at minimum for all campaigns. Certain types of campaigns may require accounts on other/all platforms.

Was this post helpful? Have any additions? Don’t agree with my taxonomy? I wanna know. Please talk back & leave a comment!

Categories
Advertising Buzz Project Management Social Media

Domain Checklist for Interactive Campaigns

Online Brand Management: Secure These Domains

Clients, agencies and interactive production shops can use this this TLD checklist when registering top level domains for a specific campaign. This list is helpful for domain planning and for domainjacking avoidance.

» Last Modified October 6, 2008
» # of Platforms 81

Generic TLDs

Nearly all campaigns merit registration of all Generic TLDs.
.biz
.com
.info
.name
.net
.org
.pro

Sponsored TLDs

Registration of these domains is limited to specific conditions.
.aero
.asia
.cat
.coop
.edu
.gov
.int
.jobs
.mil
.mobi
.museum
.tel
.travel

Commercial, Vanity and Domain Hack ccTLDs

Brands may utilize some of these popular country code TLDs. They may also build domain hacks that combine subdomain and TLDs for clever or shorter domains (i.e. del.icio.us).

.ad – advertising
.ag – agriculture
.am – AM radio, audio, podcasts, domain hacks
.be – domain hacks
.cc – carbon copy
.cd – Audio, podcasts, file sharing
.dj – Audio, podcasts, file sharing
.fm – FM radio, audio, podcasts
.gg – social gaming, gambling (gg = good game)
.im – instant messaging, domain hacks
.in – Internet, domain hacks
.it – Internet, domain hacks
.je – “You” in Dutch and “I” in French
.la – Los Angeles, domain hacks
.li – Long Island, domain hacks
.lv – Las Vegas, love
.md – medical doctor
.me – individuals
.ms – Microsoft projects
.mu – music, audio
.nu – “New” in English, “Now” in Dutch
.sc – source
.st – street
.to – Toronto, domain hacks
.tv – broadcast, entertainment, online video
.ws – website
.vu – “View” in English, online video
.vg – video games, advertainment

TLD References

IANA
ICANN
Historical TLDs
Generic TLDs (gTLDs)
Sponsored TLDs (sTLDs)
Country Code TLDs (ccTLDs)
List of Current IANA TLDs