Courting Brand Evangelists to Twitter
Thursday, October 16th, 2008 (11 Comments)Case Study: Effective Online PR by Travel Brands. Carnival has a brand evangelist using best practices in online PR, Twitter and blogging to promote cruising.
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The Interactive Producer Blog
I share my insights on interactive advertising, social media, creative strategy, project management and technology.
Twitter Elite in AustinTweet me! @ShannonSwenson
Recent Posts
- Obama Wins Viral Video
- Scattered & Smothered: Waffle House PR Strategy
- Courting Brand Evangelists to Twitter
- Review: GoDaddy
- Reaching Friends In a Crowded Twitter Room
- Brand Stewardship In Interactive Campaigns
- The Brand Domainer Role
- All Your Domainjack Are Belong To Us
- The Domainjacking Primer
- Social Media Checklist for Interactive Campaigns
- Domain Checklist for Interactive Campaigns
- TWIP Bulletin #3
- “Quirky Holiday” SEM Strategy for Brand Awareness
- USMC Leadership for Community Managers
- TWIP Bulletin #2
- How to Alienate Online Customers
- The Benefits of Your Stagnant Forum
- HBOlab Explores Social Media
- TWIP Bulletin #1
- How to Strengthen Your Online Community
- Most Companies Avoid Social Media (for now…)
- The Online Community Lifecycle
- Clark Howard Is Growing Up
- About the Interactive Producer Blog
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About Me
I am a senior-level interactive producer that provides agency support & client service across multiple industries.
Areas of Expertise
- Social Media
Social Media Strategy, Engagement & Measurement, Online Community Management, Viral, WOM & Buzz Marketing - Account Management
Integrated Campaign Strategy, Finance, Sales & Business Development, Pitch Support, Research, Media Planning, Web Analytics, SEM/SEO - Project Management
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Case Study: Southwest Airlines
[Project Manager]
Southwest extends its online Learning Management System (LMS) for critical engine training & certification.
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