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	<title>Shannon Swenson &#187; SaaS</title>
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	<link>http://shannonswenson.com</link>
	<description>Interactive Producer</description>
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		<title>TWIP Bulletin #2</title>
		<link>http://shannonswenson.com/twip-bulletin-2/</link>
		<comments>http://shannonswenson.com/twip-bulletin-2/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 06:18:48 +0000</pubDate>
		<dc:creator>Shannon Swenson</dc:creator>
				<category><![CDATA[TWIP]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Memes]]></category>
		<category><![CDATA[Micromedia]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://shannonswenson.com/?p=1385</guid>
		<description><![CDATA[September 14, 2008 to September 20, 2008. TWIP publishes social media and interactive advertising news &#038; notables from around the web every week.]]></description>
			<content:encoded><![CDATA[<h3>The Weekly Interactive Producer Bulletin</h3>
<p><strong>September 14, 2008 to September 20, 2008</strong></p>
<p><span class="twipcount"># 7</span>Seth Godin has an exclusive publication of Ed Welch&#8217;s PDF: <a href="http://sethgodin.typepad.com/seths_blog/2008/09/the-power-of-li.html">101 Ways to Destroy Your Tribe</a>.</p>
<p><span class="twipcount"># 6</span>I wish I had thought of <a href="http://politsk.blogspot.com/2008/09/sarah_13.html">The Palin Name Generator</a>. Traffic from a funny little meme can help generate some serious ad revenue.</p>
<p>My name is &#8220;Axe Diesel Palin.&#8221;<br />
@aswenson is &#8220;Quarter Granite Palin.&#8221;<br />
@jmayson is &#8220;Revolver Trooper Palin.&#8221;<br />
@pcamarata is &#8220;Scat Dubya Palin.&#8221;<br />
@baczo is &#8220;Copper Catfish Palin.&#8221;<br />
@cinerina is &#8220;Engine Nighthawk Palin.&#8221;<br />
@adam is &#8220;Shaver Razorback Palin.&#8221;</p>
<p>What is yours? Share it!</p>
<p><span class="twipcount"># 5</span><a href="http://www.davidkamerer.com/spoonful/2008/08/some-time-for-friends-some-tim.html">David Kramerer&#8217;s POV re: Twitter</a> probably resonates with Gen X &#038; Y. He sees Twitter&#8217;s benefits for workgroups, professional applications and to document a one-time event in real time. </p>
<p>Millennials, however, have demonstrated less concern for privacy. The Mobile Marketer predicts what most of us already see: <a href="http://www.mobilemarketer.com/cms/news/research/1060.html">Millennials will drive the growth in mobile social networking</a>, which is well-suited for micromedia publishing.</p>
<p><span class="twipcount"># 4</span>I&#8217;m digging the <a href="http://blog.twitter.com/2008/09/changes-afoot.html">Twitter redesign</a> this week. Much cleaner, lightweight &#038; more flexible for add-ons. I also redesigned <a href="http://twitter.com/ShannonSwenson">my own profile page</a> to better convey my expertise in social media and interactive advertising. People seem to be having a few technical difficulties though, which is fairly common with SaaS upgrades.</p>
<p><span class="twipcount"># 3</span>When my 4 year old little girl wakes up in the middle of the night because she can&#8217;t sleep, she crawls up on my lap and we watch some Schoolhouse Rock classics. Yawn.<br />
&#8220;I hope and pray that I will, but today I am still just a bill&#8221;<br />
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<p>And don&#8217;t forget&#8230; &#8220;<a href="http://www.youtube.com/watch?v=mkO87mkgcNo&#038;NR">Conjunction Junction</a>, What&#8217;s your FUNKshun!&#8221;</p>
<p><span class="twipcount"># 2</span>Chris Brogan has started an <a href="http://www.chrisbrogan.com/how-does-the-web-define-authority/">interesting conversation on defining web authority</a>. There seems to be a blurred line between popularity / web celebrity and knowledge / credibility &#038; reputation. He also lists the web analytics tools we used in measuring impact of the <a href="http://shannonswenson.com/case-study/bmw-of-north-america/">BMW</a> and <a href="http://shannonswenson.com/case-study/become-an-ex/">Become An EX</a> campaigns. </p>
<p><a href="http://www.admin.cam.ac.uk/offices/communications/1522.html"><img src="http://shannonswenson.com/wp-content/uploads/corpusclock.jpg" alt="Corpus Clock" title="Corpus Clock" width="100" height="172" class="imgright" align="right" border="0" /></a><span class="twipcount"># 1</span>A beautiful blend of science and technology. Dr John C. Taylor introduces the <a href="http://www.admin.cam.ac.uk/offices/communications/1522.html">The Corpus Clock and The Chronophage</a> ahead of Cambridge&#8217;s 800th anniversary. <a href="http://www.telegraph.co.uk/earth/main.jhtml?view=DETAILS&#038;grid=&#038;xml=/earth/2008/09/14/scihawking114.xml">Stephen Hawking unveils the new clock</a> to the world.</p>
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