A Case Study in Online Public Relations & Crisis Management Police arrested a 66 year old woman this week for refusing to pay her $7.45 tab at Waffle House. The story got picked up by Drudge Report, then the broader media and finally through blogs and social media networks. This is not a bona fide […]
September 21, 2008 to September 27, 2008. TWIP publishes social media and interactive advertising news & notables from around the web every week.
This clever SEM/SEO strategy leverages universal interest and positive PR on quirky holidays, events & Google logo changes to generate online brand awareness.