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All posts tagged "Social Media Engagement"

Courting Brand Evangelists to Twitter

Thursday, October 16th, 2008 (25 Comments)

Case Study: Effective Online PR by Travel Brands. Carnival has a brand evangelist using best practices in online PR, Twitter and blogging to promote cruising.

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Reaching Friends In a Crowded Twitter Room

Thursday, October 9th, 2008 (8 Comments)

Without being privy to formal Twitter usability studies, I’d wager most people rarely browse the tweet timeline beyond the first page. How to use Twitter feeds.

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How to Alienate Online Customers

Sunday, September 21st, 2008 (1 Comment)

Tips on How to Destroy Your Online Brand. Ed Welch shows brand managers 101 ways to not take care of customers. These are related to online advertising.

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HBOlab Explores Social Media

Tuesday, September 16th, 2008 (2 Comments)

Experimental Programming Benefits the HBO Brand. Following my experience on the BMW Ramp campaign, I list benefits from HBOlab’s web video series, Hooking Up.

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How to Strengthen Your Online Community

Friday, September 12th, 2008 (3 Comments)

Online Community Lifecycle supplement. This is a list of exercises for Social & Community Managers seeking to start, build and grow their online communities.

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The Online Community Lifecycle

Friday, September 5th, 2008 (20 Comments)

Group Dynamics 101 for Online Community Managers. Forming, Storming, Norming and Performing. Offline group models remain intact in the realm of social media.

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Clark Howard Is Growing Up

Monday, August 25th, 2008 (7 Comments)

The evolution of the Clark Howard Message Boards, moderator policies and how UGC boosts community growth, tightens community bonds and draws out lurkers.

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About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

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Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com