Courting Brand Evangelists to Twitter
Thursday, October 16th, 2008 (20 Comments)Case Study: Effective Online PR by Travel Brands. Carnival has a brand evangelist using best practices in online PR, Twitter and blogging to promote cruising.
All posts tagged "Social Media Engagement"
Reaching Friends In a Crowded Twitter Room
Thursday, October 9th, 2008 (7 Comments)Without being privy to formal Twitter usability studies, I’d wager most people rarely browse the tweet timeline beyond the first page. How to use Twitter feeds.
How to Alienate Online Customers
Sunday, September 21st, 2008 (1 Comment)Tips on How to Destroy Your Online Brand. Ed Welch shows brand managers 101 ways to not take care of customers. These are related to online advertising.
HBOlab Explores Social Media
Tuesday, September 16th, 2008 (4 Comments)Experimental Programming Benefits the HBO Brand. Following my experience on the BMW Ramp campaign, I list benefits from HBOlab’s web video series, Hooking Up.
How to Strengthen Your Online Community
Friday, September 12th, 2008 (2 Comments)Online Community Lifecycle supplement. This is a list of exercises for Social & Community Managers seeking to start, build and grow their online communities.
The Online Community Lifecycle
Friday, September 5th, 2008 (11 Comments)Group Dynamics 101 for Online Community Managers. Forming, Storming, Norming and Performing. Offline group models remain intact in the realm of social media.
Clark Howard Is Growing Up
Monday, August 25th, 2008 (8 Comments)The evolution of the Clark Howard Message Boards, moderator policies and how UGC boosts community growth, tightens community bonds and draws out lurkers.
The Interactive Producer Blog
I share my insights on interactive advertising, social media, creative strategy, project management and technology.
Twitter Elite in AustinTweet me! @ShannonSwenson
Recent Posts
- Augmented Reality In Social Applications
- MLB Dropped the Ball
- Need Social and Marketing Talent?
- Obama Wins Viral Video
- Scattered & Smothered: Waffle House PR Strategy
- Courting Brand Evangelists to Twitter
- Review: GoDaddy
- Reaching Friends In a Crowded Twitter Room
- Brand Stewardship In Interactive Campaigns
- The Brand Domainer Role
- All Your Domainjack Are Belong To Us
- The Domainjacking Primer
- Social Media Checklist for Interactive Campaigns
- Domain Checklist for Interactive Campaigns
- TWIP Bulletin #3
- “Quirky Holiday” SEM Strategy for Brand Awareness
- USMC Leadership for Community Managers
- TWIP Bulletin #2
- How to Alienate Online Customers
- The Benefits of Your Stagnant Forum
- HBOlab Explores Social Media
- TWIP Bulletin #1
- How to Strengthen Your Online Community
- Most Companies Avoid Social Media (for now…)
- The Online Community Lifecycle
Popular Topics
-
Account Management
Brandjacking
Brand Stewardship
Buzz Marketing
Customer Service
DNS Administration
Domainjacking
Experimental Advertising
Group Dynamics
IA
Integrated Campaigns
Leadership
Lurker Conversion
Media Strategy
Memes
Micromedia
Mobile Advertising
Online Community Management
Personal
PR
Project Management
Psychology
Research Studies
Review
Reviews
SaaS
SEM
SEO
Social Media Engagament
Social Media Engagement
Social Media Strategy
UGC
Usability
Viral Marketing
Web Analytics
WOM
? "Savoir Faire is everywhere!"
Join my conversations around the net.
About Me
I am a senior-level interactive producer that provides agency support & client service across multiple industries.
Areas of Expertise
- Social Media
Social Media Strategy, Engagement & Measurement, Online Community Management, Viral, WOM & Buzz Marketing - Account Management
Integrated Campaign Strategy, Finance, Sales & Business Development, Pitch Support, Research, Media Planning, Web Analytics, SEM/SEO - Project Management
Scope, Defining Docs, RFPs, Methodologies, Leadership & Training, Resource Management, Risk Analysis, Business Continuity - Web Technologies + Design
Data Modeling, Mashups & APIs, Hosting & DNS Administration, Branding, Identity, Usability & IA Design
Case Study: Soulciti
[Partner]
This entertainment and leisure e-zine achieves sustainability through ad sales and steady subscription growth.
Read more
