Case Study: Effective Online PR by Travel Brands. Carnival has a brand evangelist using best practices in online PR, Twitter and blogging to promote cruising.
Without being privy to formal Twitter usability studies, I’d wager most people rarely browse the tweet timeline beyond the first page. How to use Twitter feeds.
Tips on How to Destroy Your Online Brand. Ed Welch shows brand managers 101 ways to not take care of customers. These are related to online advertising.
Experimental Programming Benefits the HBO Brand. Following my experience on the BMW Ramp campaign, I list benefits from HBOlab’s web video series, Hooking Up.
Online Community Lifecycle supplement. This is a list of exercises for Social & Community Managers seeking to start, build and grow their online communities.
Group Dynamics 101 for Online Community Managers. Forming, Storming, Norming and Performing. Offline group models remain intact in the realm of social media.