A Case Study in Online Public Relations & Crisis Management
Police arrested a 66 year old woman this week for refusing to pay her $7.45 tab at Waffle House. The story got picked up by Drudge Report, then the broader media and finally through blogs and social media networks.
This is not a bona fide PR crisis, [...]
Case Study: Effective Online PR by Travel Brands. Carnival has a brand evangelist using best practices in online PR, Twitter and blogging to promote cruising.
Without being privy to formal Twitter usability studies, I’d wager most people rarely browse the tweet timeline beyond the first page. How to use Twitter feeds.
Brand Managers can use this checklist when registering brands with social networks & web 2.0 platforms. Useful for domain planning and domainjacking avoidance.
Brand Managers can use this TLD checklist when registering top level domains. Useful for domain planning and for domainjacking avoidance.
Online Communities Are Rich Opportunities for Brand Managers. Some forums should be closed, but for most, reinvestment may be justified.
Experimental Programming Benefits the HBO Brand. Following my experience on the BMW Ramp campaign, I list benefits from HBOlab’s web video series, Hooking Up.
An Avanade study shows companies are slow to adopt social media. I list benefits, discuss the hesitation and suggest ways to explore tools and best practices.
The evolution of the Clark Howard Message Boards, moderator policies and how UGC boosts community growth, tightens community bonds and draws out lurkers.
[Project Lead, Developer]
During rapid quarterly growth, Dell overcomes publishing bottlenecks and web application rollouts.
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I am a senior-level interactive producer specializing in social media, online community management and buzz marketing. I provide agency support & client service across multiple industries. I love integrated campaigns, kicking-off projects and driving them through launch.
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Left Brain SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling |
Right Brain SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship |
Shannon Swenson
Austin, Texas
512-472-3090 x1
