2008 Presidential Candidates & Interactive Media
I’m a big fan of custom flash units in interactive video advertising. Barbarian Group kicked off the genre with Burger King’s Subserviant Chicken, but EVB & Toy New York helped Office Max push custom advertainment virally with personal content in Elf Yourself.
Two other examples come to mind, Aveaword for [...]
A Case Study in Online Public Relations & Crisis Management
Police arrested a 66 year old woman this week for refusing to pay her $7.45 tab at Waffle House. The story got picked up by Drudge Report, then the broader media and finally through blogs and social media networks.
This is not a bona fide PR crisis, [...]
Case Study: Effective Online PR by Travel Brands. Carnival has a brand evangelist using best practices in online PR, Twitter and blogging to promote cruising.
September 21, 2008 to September 27, 2008. TWIP publishes social media and interactive advertising news & notables from around the web every week.
Online Communities Are Rich Opportunities for Brand Managers. Some forums should be closed, but for most, reinvestment may be justified.
The evolution of the Clark Howard Message Boards, moderator policies and how UGC boosts community growth, tightens community bonds and draws out lurkers.
[Project Manager]
Southwest extends its online Learning Management System (LMS) for critical engine training & certification.
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I am a senior-level interactive producer specializing in social media, online community management and buzz marketing. I provide agency support & client service across multiple industries. I love integrated campaigns, kicking-off projects and driving them through launch.
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Left Brain SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling |
Right Brain SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship |
Shannon Swenson
Austin, Texas
512-472-3090 x1
