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Archive for September 2009

MLB Dropped the Ball

Friday, September 18th, 2009 (7 Comments)

Have you seen the video of the Phillies dad catching a fly ball? In front of a cheering crowd, he gives it to his toddler daughter who promptly throws it away. It’s so endearing to see his shocked expression, then an “aww shucks” flood of unconditional love for his little girl. If you’ve been under […]

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Obama Wins Viral Video

Tuesday, November 4th, 2008 (5 Comments)

2008 Presidential Candidates & Interactive Media I’m a big fan of custom flash units in interactive video advertising. Barbarian Group kicked off the genre with Burger King’s Subserviant Chicken, but EVB & Toy New York helped Office Max push custom advertainment virally with personal content in Elf Yourself. Two other examples come to mind, Aveaword […]

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Scattered & Smothered: Waffle House PR Strategy

Thursday, October 23rd, 2008 (10 Comments)

A Case Study in Online Public Relations & Crisis Management Police arrested a 66 year old woman this week for refusing to pay her $7.45 tab at Waffle House. The story got picked up by Drudge Report, then the broader media and finally through blogs and social media networks. This is not a bona fide […]

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Courting Brand Evangelists to Twitter

Thursday, October 16th, 2008 (25 Comments)

Case Study: Effective Online PR by Travel Brands. Carnival has a brand evangelist using best practices in online PR, Twitter and blogging to promote cruising.

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Reaching Friends In a Crowded Twitter Room

Thursday, October 9th, 2008 (8 Comments)

Without being privy to formal Twitter usability studies, I’d wager most people rarely browse the tweet timeline beyond the first page. How to use Twitter feeds.

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Social Media Checklist for Interactive Campaigns

Wednesday, October 1st, 2008 (57 Comments)

Brand Managers can use this checklist when registering brands with social networks & web 2.0 platforms. Useful for domain planning and domainjacking avoidance.

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Domain Checklist for Interactive Campaigns

Wednesday, October 1st, 2008 (4 Comments)

Brand Managers can use this TLD checklist when registering top level domains. Useful for domain planning and for domainjacking avoidance.

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“Quirky Holiday” SEM Strategy for Brand Awareness

Wednesday, September 24th, 2008 (5 Comments)

This clever SEM/SEO strategy leverages universal interest and positive PR on quirky holidays, events & Google logo changes to generate online brand awareness.

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HBOlab Explores Social Media

Tuesday, September 16th, 2008 (2 Comments)

Experimental Programming Benefits the HBO Brand. Following my experience on the BMW Ramp campaign, I list benefits from HBOlab’s web video series, Hooking Up.

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About the Interactive Producer Blog

Monday, August 18th, 2008 (2 Comments)

I share my insights on interactive advertising, community and social media strategy, & engagement, web analytics, project management, leadership and technology.

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About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

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Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com