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Archive for October 2009

Augmented Reality In Social Applications

Monday, October 5th, 2009 (9 Comments)

Game On Augmented reality (AR) is a developing technology that overlays computer-generated graphics onto a real image or video. The most popular example of AR is the yellow First Down line on televised football games. We’ve also seen it in rotating billboard displays on soccer and baseball, and briefly, the trailing comet tail to help […]

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MLB Dropped the Ball

Friday, September 18th, 2009 (7 Comments)

Have you seen the video of the Phillies dad catching a fly ball? In front of a cheering crowd, he gives it to his toddler daughter who promptly throws it away. It’s so endearing to see his shocked expression, then an “aww shucks” flood of unconditional love for his little girl. If you’ve been under […]

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Need Social and Marketing Talent?

Friday, January 30th, 2009 (3 Comments)

During these difficult economic times, I have many friends seeking work. Please contact me with specific needs or if you are building a future talent base. I can refer people in all areas of marketing: Account managers, all levels Interactive producers Analysts & strategists Project & program managers Content producers Creative & art directors, all […]

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Obama Wins Viral Video

Tuesday, November 4th, 2008 (5 Comments)

2008 Presidential Candidates & Interactive Media I’m a big fan of custom flash units in interactive video advertising. Barbarian Group kicked off the genre with Burger King’s Subserviant Chicken, but EVB & Toy New York helped Office Max push custom advertainment virally with personal content in Elf Yourself. Two other examples come to mind, Aveaword […]

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Scattered & Smothered: Waffle House PR Strategy

Thursday, October 23rd, 2008 (10 Comments)

A Case Study in Online Public Relations & Crisis Management Police arrested a 66 year old woman this week for refusing to pay her $7.45 tab at Waffle House. The story got picked up by Drudge Report, then the broader media and finally through blogs and social media networks. This is not a bona fide […]

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Courting Brand Evangelists to Twitter

Thursday, October 16th, 2008 (25 Comments)

Case Study: Effective Online PR by Travel Brands. Carnival has a brand evangelist using best practices in online PR, Twitter and blogging to promote cruising.

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Review: GoDaddy

Monday, October 13th, 2008 (15 Comments)

Interactive Producers are often tasked with domain name registration and management on interactive campaigns. The pros and cons of using GoDaddy for DNS admin.

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Reaching Friends In a Crowded Twitter Room

Thursday, October 9th, 2008 (8 Comments)

Without being privy to formal Twitter usability studies, I’d wager most people rarely browse the tweet timeline beyond the first page. How to use Twitter feeds.

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Brand Stewardship In Interactive Campaigns

Sunday, October 5th, 2008 (1 Comment)

Domain management is too often been an afterthought. Proper domain planning can help the success of a campaign just as a lack of planning can harm a campaign.

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The Brand Domainer Role

Saturday, October 4th, 2008 (3 Comments)

The Brand Domainer monitors domaining trends, consults with agencies and clients on domain name procurement and social media registration.

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All Your Domainjack Are Belong To Us

Friday, October 3rd, 2008 (5 Comments)

I share my own experiences in “gettin’ punk’d” by a domainjacker. Hopefully I help other online brand managers avoid domainjacking and respond to brandjacking.

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The Domainjacking Primer

Thursday, October 2nd, 2008 (10 Comments)

Avoid problems from improper domain and social media account management. Avoid domainjacking, a risk that can be particularly detrimental to brands.

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Social Media Checklist for Interactive Campaigns

Wednesday, October 1st, 2008 (57 Comments)

Brand Managers can use this checklist when registering brands with social networks & web 2.0 platforms. Useful for domain planning and domainjacking avoidance.

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Domain Checklist for Interactive Campaigns

Wednesday, October 1st, 2008 (4 Comments)

Brand Managers can use this TLD checklist when registering top level domains. Useful for domain planning and for domainjacking avoidance.

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“Quirky Holiday” SEM Strategy for Brand Awareness

Wednesday, September 24th, 2008 (5 Comments)

This clever SEM/SEO strategy leverages universal interest and positive PR on quirky holidays, events & Google logo changes to generate online brand awareness.

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USMC Leadership for Community Managers

Tuesday, September 23rd, 2008 (4 Comments)

Online Community Managers can use the 11 Leadership Principles and 14 Leadership Traits for personal development and team improvement.

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How to Alienate Online Customers

Sunday, September 21st, 2008 (1 Comment)

Tips on How to Destroy Your Online Brand. Ed Welch shows brand managers 101 ways to not take care of customers. These are related to online advertising.

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The Benefits of Your Stagnant Forum

Thursday, September 18th, 2008 (22 Comments)

Online Communities Are Rich Opportunities for Brand Managers. Some forums should be closed, but for most, reinvestment may be justified.

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HBOlab Explores Social Media

Tuesday, September 16th, 2008 (2 Comments)

Experimental Programming Benefits the HBO Brand. Following my experience on the BMW Ramp campaign, I list benefits from HBOlab’s web video series, Hooking Up.

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How to Strengthen Your Online Community

Friday, September 12th, 2008 (3 Comments)

Online Community Lifecycle supplement. This is a list of exercises for Social & Community Managers seeking to start, build and grow their online communities.

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Most Companies Avoid Social Media (for now…)

Tuesday, September 9th, 2008 (3 Comments)

An Avanade study shows companies are slow to adopt social media. I list benefits, discuss the hesitation and suggest ways to explore tools and best practices.

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The Online Community Lifecycle

Friday, September 5th, 2008 (20 Comments)

Group Dynamics 101 for Online Community Managers. Forming, Storming, Norming and Performing. Offline group models remain intact in the realm of social media.

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Clark Howard Is Growing Up

Monday, August 25th, 2008 (7 Comments)

The evolution of the Clark Howard Message Boards, moderator policies and how UGC boosts community growth, tightens community bonds and draws out lurkers.

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About the Interactive Producer Blog

Monday, August 18th, 2008 (2 Comments)

I share my insights on interactive advertising, community and social media strategy, & engagement, web analytics, project management, leadership and technology.

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About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

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Specialties
Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com