Game On Augmented reality (AR) is a developing technology that overlays computer-generated graphics onto a real image or video. The most popular example of AR is the yellow First Down line on televised football games. We’ve also seen it in rotating billboard displays on soccer and baseball, and briefly, the trailing comet tail to help […]
Have you seen the video of the Phillies dad catching a fly ball? In front of a cheering crowd, he gives it to his toddler daughter who promptly throws it away. It’s so endearing to see his shocked expression, then an “aww shucks” flood of unconditional love for his little girl. If you’ve been under […]
During these difficult economic times, I have many friends seeking work. Please contact me with specific needs or if you are building a future talent base. I can refer people in all areas of marketing: Account managers, all levels Interactive producers Analysts & strategists Project & program managers Content producers Creative & art directors, all […]
2008 Presidential Candidates & Interactive Media I’m a big fan of custom flash units in interactive video advertising. Barbarian Group kicked off the genre with Burger King’s Subserviant Chicken, but EVB & Toy New York helped Office Max push custom advertainment virally with personal content in Elf Yourself. Two other examples come to mind, Aveaword […]
A Case Study in Online Public Relations & Crisis Management Police arrested a 66 year old woman this week for refusing to pay her $7.45 tab at Waffle House. The story got picked up by Drudge Report, then the broader media and finally through blogs and social media networks. This is not a bona fide […]
Case Study: Effective Online PR by Travel Brands. Carnival has a brand evangelist using best practices in online PR, Twitter and blogging to promote cruising.
Interactive Producers are often tasked with domain name registration and management on interactive campaigns. The pros and cons of using GoDaddy for DNS admin.
Without being privy to formal Twitter usability studies, I’d wager most people rarely browse the tweet timeline beyond the first page. How to use Twitter feeds.
Domain management is too often been an afterthought. Proper domain planning can help the success of a campaign just as a lack of planning can harm a campaign.
The Brand Domainer monitors domaining trends, consults with agencies and clients on domain name procurement and social media registration.
I share my own experiences in “gettin’ punk’d” by a domainjacker. Hopefully I help other online brand managers avoid domainjacking and respond to brandjacking.
Avoid problems from improper domain and social media account management. Avoid domainjacking, a risk that can be particularly detrimental to brands.
Brand Managers can use this checklist when registering brands with social networks & web 2.0 platforms. Useful for domain planning and domainjacking avoidance.
Brand Managers can use this TLD checklist when registering top level domains. Useful for domain planning and for domainjacking avoidance.
This clever SEM/SEO strategy leverages universal interest and positive PR on quirky holidays, events & Google logo changes to generate online brand awareness.
Online Community Managers can use the 11 Leadership Principles and 14 Leadership Traits for personal development and team improvement.
Tips on How to Destroy Your Online Brand. Ed Welch shows brand managers 101 ways to not take care of customers. These are related to online advertising.
Online Communities Are Rich Opportunities for Brand Managers. Some forums should be closed, but for most, reinvestment may be justified.
Experimental Programming Benefits the HBO Brand. Following my experience on the BMW Ramp campaign, I list benefits from HBOlab’s web video series, Hooking Up.
Online Community Lifecycle supplement. This is a list of exercises for Social & Community Managers seeking to start, build and grow their online communities.
An Avanade study shows companies are slow to adopt social media. I list benefits, discuss the hesitation and suggest ways to explore tools and best practices.
Group Dynamics 101 for Online Community Managers. Forming, Storming, Norming and Performing. Offline group models remain intact in the realm of social media.
The evolution of the Clark Howard Message Boards, moderator policies and how UGC boosts community growth, tightens community bonds and draws out lurkers.