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Archive for October 2008

Review: GoDaddy

Monday, October 13th, 2008 (14 Comments)

Interactive Producers are often tasked with domain name registration and management on interactive campaigns. The pros and cons of using GoDaddy for DNS admin.

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Reaching Friends In a Crowded Twitter Room

Thursday, October 9th, 2008 (8 Comments)

Without being privy to formal Twitter usability studies, I’d wager most people rarely browse the tweet timeline beyond the first page. How to use Twitter feeds.

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Brand Stewardship In Interactive Campaigns

Sunday, October 5th, 2008 (1 Comment)

Domain management is too often been an afterthought. Proper domain planning can help the success of a campaign just as a lack of planning can harm a campaign.

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The Brand Domainer Role

Saturday, October 4th, 2008 (3 Comments)

The Brand Domainer monitors domaining trends, consults with agencies and clients on domain name procurement and social media registration.

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The Domainjacking Primer

Thursday, October 2nd, 2008 (8 Comments)

Avoid problems from improper domain and social media account management. Avoid domainjacking, a risk that can be particularly detrimental to brands.

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Social Media Checklist for Interactive Campaigns

Wednesday, October 1st, 2008 (57 Comments)

Brand Managers can use this checklist when registering brands with social networks & web 2.0 platforms. Useful for domain planning and domainjacking avoidance.

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Domain Checklist for Interactive Campaigns

Wednesday, October 1st, 2008 (4 Comments)

Brand Managers can use this TLD checklist when registering top level domains. Useful for domain planning and for domainjacking avoidance.

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The Online Community Lifecycle

Friday, September 5th, 2008 (19 Comments)

Group Dynamics 101 for Online Community Managers. Forming, Storming, Norming and Performing. Offline group models remain intact in the realm of social media.

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About the Interactive Producer Blog

Monday, August 18th, 2008 (2 Comments)

I share my insights on interactive advertising, community and social media strategy, & engagement, web analytics, project management, leadership and technology.

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About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

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Specialties
Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com