Hire Me
Archive for October 2009

Augmented Reality In Social Applications

Monday, October 5th, 2009 (9 Comments)

Game On Augmented reality (AR) is a developing technology that overlays computer-generated graphics onto a real image or video. The most popular example of AR is the yellow First Down line on televised football games. We’ve also seen it in rotating billboard displays on soccer and baseball, and briefly, the trailing comet tail to help […]

Read More »

Scattered & Smothered: Waffle House PR Strategy

Thursday, October 23rd, 2008 (10 Comments)

A Case Study in Online Public Relations & Crisis Management Police arrested a 66 year old woman this week for refusing to pay her $7.45 tab at Waffle House. The story got picked up by Drudge Report, then the broader media and finally through blogs and social media networks. This is not a bona fide […]

Read More »

Courting Brand Evangelists to Twitter

Thursday, October 16th, 2008 (25 Comments)

Case Study: Effective Online PR by Travel Brands. Carnival has a brand evangelist using best practices in online PR, Twitter and blogging to promote cruising.

Read More »

Reaching Friends In a Crowded Twitter Room

Thursday, October 9th, 2008 (8 Comments)

Without being privy to formal Twitter usability studies, I’d wager most people rarely browse the tweet timeline beyond the first page. How to use Twitter feeds.

Read More »

Brand Stewardship In Interactive Campaigns

Sunday, October 5th, 2008 (1 Comment)

Domain management is too often been an afterthought. Proper domain planning can help the success of a campaign just as a lack of planning can harm a campaign.

Read More »

The Brand Domainer Role

Saturday, October 4th, 2008 (3 Comments)

The Brand Domainer monitors domaining trends, consults with agencies and clients on domain name procurement and social media registration.

Read More »

Social Media Checklist for Interactive Campaigns

Wednesday, October 1st, 2008 (57 Comments)

Brand Managers can use this checklist when registering brands with social networks & web 2.0 platforms. Useful for domain planning and domainjacking avoidance.

Read More »

Domain Checklist for Interactive Campaigns

Wednesday, October 1st, 2008 (4 Comments)

Brand Managers can use this TLD checklist when registering top level domains. Useful for domain planning and for domainjacking avoidance.

Read More »

How to Alienate Online Customers

Sunday, September 21st, 2008 (1 Comment)

Tips on How to Destroy Your Online Brand. Ed Welch shows brand managers 101 ways to not take care of customers. These are related to online advertising.

Read More »

The Benefits of Your Stagnant Forum

Thursday, September 18th, 2008 (22 Comments)

Online Communities Are Rich Opportunities for Brand Managers. Some forums should be closed, but for most, reinvestment may be justified.

Read More »

HBOlab Explores Social Media

Tuesday, September 16th, 2008 (2 Comments)

Experimental Programming Benefits the HBO Brand. Following my experience on the BMW Ramp campaign, I list benefits from HBOlab’s web video series, Hooking Up.

Read More »

How to Strengthen Your Online Community

Friday, September 12th, 2008 (3 Comments)

Online Community Lifecycle supplement. This is a list of exercises for Social & Community Managers seeking to start, build and grow their online communities.

Read More »

Most Companies Avoid Social Media (for now…)

Tuesday, September 9th, 2008 (3 Comments)

An Avanade study shows companies are slow to adopt social media. I list benefits, discuss the hesitation and suggest ways to explore tools and best practices.

Read More »

The Online Community Lifecycle

Friday, September 5th, 2008 (20 Comments)

Group Dynamics 101 for Online Community Managers. Forming, Storming, Norming and Performing. Offline group models remain intact in the realm of social media.

Read More »

Clark Howard Is Growing Up

Monday, August 25th, 2008 (7 Comments)

The evolution of the Clark Howard Message Boards, moderator policies and how UGC boosts community growth, tightens community bonds and draws out lurkers.

Read More »

About the Interactive Producer Blog

Monday, August 18th, 2008 (2 Comments)

I share my insights on interactive advertising, community and social media strategy, & engagement, web analytics, project management, leadership and technology.

Read More »

About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

Read more

Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com