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Archive for October 2008

Scattered & Smothered: Waffle House PR Strategy

Thursday, October 23rd, 2008 (10 Comments)

A Case Study in Online Public Relations & Crisis Management Police arrested a 66 year old woman this week for refusing to pay her $7.45 tab at Waffle House. The story got picked up by Drudge Report, then the broader media and finally through blogs and social media networks. This is not a bona fide […]

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TWIP Bulletin #3

Monday, September 29th, 2008 (13 Comments)

September 21, 2008 to September 27, 2008. TWIP publishes social media and interactive advertising news & notables from around the web every week.

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TWIP Bulletin #2

Monday, September 22nd, 2008 (6 Comments)

September 14, 2008 to September 20, 2008. TWIP publishes social media and interactive advertising news & notables from around the web every week.

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TWIP Bulletin #1

Monday, September 15th, 2008 (No Comments)

September 7, 2008 to September 13, 2008. TWIP publishes social media and interactive advertising news & notables from around the web every week.

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How to Strengthen Your Online Community

Friday, September 12th, 2008 (3 Comments)

Online Community Lifecycle supplement. This is a list of exercises for Social & Community Managers seeking to start, build and grow their online communities.

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About the Interactive Producer Blog

Monday, August 18th, 2008 (2 Comments)

I share my insights on interactive advertising, community and social media strategy, & engagement, web analytics, project management, leadership and technology.

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About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

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Specialties
Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com