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TWIP Bulletin #2

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6 Monday, September 22nd, 2008

The Weekly Interactive Producer Bulletin

September 14, 2008 to September 20, 2008

# 7Seth Godin has an exclusive publication of Ed Welch’s PDF: 101 Ways to Destroy Your Tribe.

# 6I wish I had thought of The Palin Name Generator. Traffic from a funny little meme can help generate some serious ad revenue.

My name is “Axe Diesel Palin.”
@aswenson is “Quarter Granite Palin.”
@jmayson is “Revolver Trooper Palin.”
@pcamarata is “Scat Dubya Palin.”
@baczo is “Copper Catfish Palin.”
@cinerina is “Engine Nighthawk Palin.”
@adam is “Shaver Razorback Palin.”

What is yours? Share it!

# 5David Kramerer’s POV re: Twitter probably resonates with Gen X & Y. He sees Twitter’s benefits for workgroups, professional applications and to document a one-time event in real time.

Millennials, however, have demonstrated less concern for privacy. The Mobile Marketer predicts what most of us already see: Millennials will drive the growth in mobile social networking, which is well-suited for micromedia publishing.

# 4I’m digging the Twitter redesign this week. Much cleaner, lightweight & more flexible for add-ons. I also redesigned my own profile page to better convey my expertise in social media and interactive advertising. People seem to be having a few technical difficulties though, which is fairly common with SaaS upgrades.

# 3When my 4 year old little girl wakes up in the middle of the night because she can’t sleep, she crawls up on my lap and we watch some Schoolhouse Rock classics. Yawn.
“I hope and pray that I will, but today I am still just a bill”

And don’t forget… “Conjunction Junction, What’s your FUNKshun!”

# 2Chris Brogan has started an interesting conversation on defining web authority. There seems to be a blurred line between popularity / web celebrity and knowledge / credibility & reputation. He also lists the web analytics tools we used in measuring impact of the BMW and Become An EX campaigns.

Corpus Clock# 1A beautiful blend of science and technology. Dr John C. Taylor introduces the The Corpus Clock and The Chronophage ahead of Cambridge’s 800th anniversary. Stephen Hawking unveils the new clock to the world.

Comment Below Tweet me @shannonswenson


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About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

Read more

Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com