TWIP Bulletin 9/27/2008

The Weekly Interactive Producer Bulletin

September 21, 2008 to September 27, 2008

# 7Wario Land Shake It!
The Twittersphere lit up with this week linking to this clever YouTube channel.

http://www.youtube.com/experiencewii

# 6Lizzer Simplifies Content Aggregation
Lizzer has a private beta for its online publishing tool. Community managers, bloggers, extranet and web publishers can search Lizzer for links, pics and videos by subject and get simple embedding code. Check the demo at Lizzer.com

# 5Moximity Delivers Location-based Ads
Moximity delivers location-based offers through social media on mobile devices.

I used to co-office with the founders of Wayport and this was the original idea behind their network of hospitality & travel center hotspots. I guess they were just 10 years ahead of their time.

# 4UGC Helps Opex Scaling
@deckermarketing Posted an excellent article on user-generated content in terms of its operation expense scaling – a value proposition that is sure to please CFOs in tough economic times.

# 3Hack the Debate
TV & social media continue to converge. Current TV & Twitter partnered to show real-time feedback during the debates. Jeremiah found it distracting.

# 2Rapid Response Interactive Media
Alan Edget (@ACEdge) is an F500 social media strategist behind those clever FreeCreditReport.com ads (I love these; their funny & work well on TV & radio). He blogs about his attempt to create an algorithm that measures ROI on interactive media placement. The goal is to be able to rapidly respond to the market & change placements, kind of like options trading.

# 1 First Day of Autumn 2008
I see a few SEO companies are leveraging Google’s logo changes for fresh untargeted traffic. This is a clever ploy to prove their SEO mettle and generate a little buzz. Free and easy, this tactic is bound to become a meme. I built upon their accomplishments to develop the Quirky Holiday SEM Strategy.

BONUSDid you know that Google saved all their holiday and event logos for posterity? I love the preservation of campaigns. It’s a good practice for entertainment, history & long-tail traffic.