Trialsmith is a profitable Internet exchange within the legal space. It offers a massive collection of searchable electronic depositions to plantiff attorneys as well as promotional and information services. The company also enjoys close partnerships with dozens of legal trade associations and business networks.
Trial Lawyer Associations
Challenge
Grow Trialsmith’s subscription base by targeting state and local trial lawyer associations.
Strategy
Trialsmith had the capacity to provide scalable back-end services to associations, who in turn, could operate as a value added reseller (VAR) for Trialsmith. I designed custom web-site templates for trial lawyer associations in order to give them a distinct web presence on the Trialsmith platform.
Impact
Trialsmith expanded their reach to nearly every trial lawyer association in the United States. Membership within the associations grew while Internet operating costs dropped. Trialsmith created a sustainable source of residual revenue and a direct market for promoting new services.