If you like me and collector of loyalty cards for your favorite coffee shops around the nation, your local grocer, pharmacy, gas station, etc. you no longer need to scramble through your wallet or jacket pockets, when the lovely counter clerk says “Are you a member?”
For many consumers the little paper card has gone mobile and as the New York time reported yesterday, “Some start-ups, like CardStar and CardBank, store existing loyalty cards on cellphones with scannable barcodes. And companies including Motorola and a start-up called mFoundry are providing retailers with the technology to build cellphone loyalty cards.”
The intriguing part about the whole idea of mobile loyalty cards is not so much the “card” itself, but what marketers envision for the new found idea of “loyalty cards.”
Read more: http://www.nytimes.com/2010/06/01/technology/01loopt.html?ref=business