Category: Events

We can facilitate this for the Russell Simmons event very easily by declaring an open Twitter channel for participants. We just need signage with the Twitter bird that says:

“On Twitter? Tweet this event using #EventName”

That’s it. People that use Twitter will know what this means.

You can type in “#28days” to see how many people mention us in their tweets. See for yourself how it works on the link below:
http://search.twitter.com/

The benefits:
– The event becomes much more interactive for participants, from host/guest to guest/guest
– Personal investment tightens community bond under the brand
– People can participate in the event, even if they aren’t physically present
– Huge traffic driver to Facebook & the site
– The event can potentially get millions of trackable impressions
– Speakers can potentially respond in real time to questions from the audience (with moderator assistance)
– Guest can potentially hook up in support of mutual goals, directly serving a key program objective
– We can directly engage the community to encourage participation, respond to concerns, etc
– Attaches the the brand and program to a progressive medium via social mobile
– This will be great interactive experience for staff within our own agency