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Case Studies

BMW: The Ramp

Case Study: BMW of North America, The Ramp
[Sr. Interactive Producer]
BMW releases a 35-minute web mockumentary to introduce the new
1 Series to US markets.
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John Deere: Deere Season

Case Study: John Deere, Deere Season
[Sr. Interactive Producer]
John Deere’s annual campaign promotes its dealer network and boosts equipment sales to residential consumers.
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Case Study: Technicolor
[Project Manager, Developer]
A new business unit provides marketing services and exhibitor distribution for Hollywood studios via web technologies.
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Become an EX

Case Study: Become An EX
[Sr. Interactive Producer, Social Media]
The American Legacy Foundation helps tens of thousands smokers quit via a free online program & community.
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World Market

Case Study: World Market
[Sr. Interactive Producer]
This popular retailer generates online buzz through engaging rich media and plans for a unique Adobe Air widget.
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Southwest Airlines

Case Study: Southwest Airlines
[Project Manager]
Southwest extends its online Learning Management System (LMS) for critical engine training & certification.
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Dell Computer Corp.

Case Study: Dell Computer Corp
[Project Lead, Developer]
During rapid quarterly growth, Dell overcomes publishing bottlenecks and web application rollouts.
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Power Computing

Case Study: Power Computing
The leading Macintosh clone manufacturer leads the PC industry in e-commerce and web-based service.
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Case Study: Trialsmith
[Art Director]
A leading legal web portal partners with trial lawyer associations to extend its brand and grow its subscriber base.
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Case Study: Insureon
[Visual Identity Consultant]
This marketplace for commercial insurance applies a mature visual identity for branding, usability and IA.
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Case Study: SXSW
[Volunteer Video Production]
South by Southwest publishes exclusive video content during the famous music, film and interactive festival.
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Case Study: SQPN
This rapidly growing podcast network publishes massive volumes of original content to 100,000’s of consumers.
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Stream Studio Web Architects

Case Study: Stream Studio Web Architects
Stream Studio is named a Top 25 company by the Austin Business Journal multiple times.
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Case Study: Soulciti
This entertainment and leisure e-zine achieves sustainability through ad sales and steady subscription growth.
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LBJ Library

Case Study: LBJ Library
[Project Manager]
A division of the National Archives meets public demand for images through a searchable, scalable web application.
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About Me

I am an executive-level interactive producer specializing in social media, online community management and buzz marketing for national accounts. I provide agency support & client service across multiple industries. I love integrated campaign strategy, working with creative teams, kicking-off projects and driving them through launch.

I am currently working at Charles Schwab in Austin, Texas.

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Left Brain
SEO, media strategy, web analytics, web application architecture, server architecture, e-commerce platforms, data modeling
  Right Brain
SEM, creative strategy, social media, community management, WOM / buzz marketing, online memes, online brand stewardship

Contact Shannon

Shannon Swenson
Austin, Texas
512-472-3090 x1

hello [at] shannonswenson [dot] com