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Business Digital Technology

Boost Audience Engagement With A Branded “Ask Stack”

A smart “Ask us” experience opens new digital territory for marketers adapting to the same AI that is threatening their content.

Brands, publishers, and media companies are facing an emerging threat: the unauthorized use of content.

Giant tech companies like OpenAI, Microsoft, Amazon, and Google are scraping proprietary messaging from commercial websites and mobile experiences. They are aggregating the unstructured web of words, images, PDFs, audio, and video from web pages, reviews, product lists and detail pages, technical specs, newsletters, learning centers, author bios, and user profiles, and representing it for use by their customers via their large language model applications (LLMs), search results pages, service chat bots, and AI agents.

The practice effectively rebrands your company’s messaging under a new authority established, owned, and managed by the content aggregators.

For publishers that have invested billions of dollars and decades of work into content marketing and audience engagement, the sudden lack of controlled distribution feels like an earthquake. The business impact is comparable to the shift from traditional media to digital in Web 1.0, and from static to dynamic brand engagement in Web 2.0.

The argument against big tech training its AI on commercial content is hazy because most of the source data is public and posted freely. It is actively promoted with the intent of broad consumer consumption.

There is also a precedent for content aggregation and curation without any need for prior authorization. We see this business model everywhere from the Yellow Pages to Yahoo’s web directories to Google’s AMP project, Facebook’s Instant Articles, and Apple News. AI agents like ChatGPT, Claude, and Gemini are arguably on the same spectrum of content collection and dissemination.

However, the speed of this transition and the ensuing market confusion about content validity is putting unplanned pressure on marketers and corporate counsel to reestablish their brand’s relevancy when their work is not being attributed. They suffer financial harm when traffic to their sites falls off a cliff because they lose the opportunity to convert visitors into customers. A cottage industry of law firms are stepping in to defend IP and copyright infringements amid AI solutions that are training upon commercial content without the publisher’s permission.

Where legal constructs often struggle to keep pace with technical innovation, the US Copyright Office is stepping into the fray. Recognizing the speed, precision, and proliferation of AI agents that are training and re-distributing publications without authorization, they are recommending a prompt federal response as a matter of corporate protection and individual privacy.

As conflicts often do, threats to common assumptions expose what we may be taking for granted. An an emerging technology, AI agents are forcing us to confront the distinction between authorship and ownership, and to define the proper degree of attribution.

Despite these legitimate concerns, the underlying market demand for a better digital experience is strong.

Modern consumers, especially younger generations, embrace AI experiences as a superior means of learning and working. Indeed, the threat of AI to the workforce isn’t job replacement as much as it is recognizing that those who leverage AI to their jobs better and faster will outperform their peers.

The “old ways” of searching the web are cumbersome.

Engaging with well-built AI demonstrates the small mindedness of legacy search has been. We needn’t deal with oddball search prompts and having to scan lists of widely variable static results. It’s no longer necessary to click through consent forms and close annoying overlay ads on a destination site just to preview content. We needn’t sacrifice our anonymity and privacy for the knowledge we seek, or at least AI offers the opportunity to reset a clean slate.

On the flip side, companies spend billions of dollars annually on branding and content marketing in owned, earned, and paid media. They’re constantly repositioning to optimize search results to satisfy the elusive algorithms among the platforms that created this mess.

The drumbeat of performance marketing used to sound like this… Build your brand. Generate lots of content. Generate quality content. Amplify in social. Be authentic. Be responsive. Engage. Think like a publisher. Capture, convert, and grow your audience to optimize revenue. Wash. Rinse. Repeat.

Seemingly out of nowhere, the same brand managers that have been dutifully producing and publishing content have been caught flat-footed. The proliferation of AI agents are pushing content into places that authors didn’t attend and without attribution.

Consider the modern Google search results experience. This once-familiar web page now resembles a interactive application.

Google search results for how to fix a leaky faucet shows a series of AI agents which I'm labeling an Ask Stack
Figure 1: Google Search Results are built upon AI Overviews & More by Google Labs project that resembles more of an interactive application than a web page.

In Figure 1, the search results are a fraction of the page’s real estate. The source links (circled in red) no longer surface the source name. Instead, the tiny images burden the user to identify these visual markers and then manually engage with them via mouseover and click-throughs to see the source content.

Moving below the fold, Page 1 results are structured to retain traffic within the Google ecosystem. Visitors see video links to YouTube (owned by Google), a new “People also ask” section with more search prompts displayed in two separate blocks, discussions and forums that are heavily weighted toward Reddit, and sponsored results.

Following last year’s updates to the Google algorithm, all of the commercial investment in content and performance is pushed deeper into Google’s search results. In turn, companies must allocate budget paid ads and video content to maintain their visible relevance on the search results landing page.

What is an “Ask Stack” and how can it help marketers reach their audiences?

An Ask Stack is a collection of AI agents assembled in place of a traditional web page like onsite search results. It is designed to engage site visitors in a more immersive interactive experience, and can be utilized to assist visitors with needs beyond the brand’s reach.

Here is an example of Ask Stack.

Imagine you visit your favorite automotive brand. As a recent new owner of a Polestar, I’ll use their site as a visual example.

Example of an Ask Stack for Polestar.com

Instead of the annoying chat bot that pops up on the bottom-right screen (which Polestar mercifully suppresses), imagine a subtle visual cue in the site’s search icon up in the global navigation that triggers a mega-menu.

Within the mega-menu is an embedded application and a search field cycling through a series of creative prompts that invite engagement.

For example:

  • Show me Polestar dealers nearby
  • Show me a model comparison between Polestar and similar electric vehicles
  • Help me price a vehicle within a budget of $40,000 including taxes, title, and licensing in Texas.
  • How does Polestar rate among Uber and Door Dash delivery drivers?
  • How do I make the switch to a fully electric car?
  • Where can I find the best auto insurance rates?
  • Map a route from my home in Austin to the Crescent hotel in Dallas with super fast charging stations, a pitstop at Buc-cee’s and that bakery in Waco that sells cherry ice box cookies. Include weather and traffic reports, and tell me what time I need to leave in order to arrive by 4:00 pm.
  • Show me a complete and healthy meal plan each evening this week and box lunches for the kids. Attach a shopping list ordered by the main grocery sections. (I like to charge my Polestar at my local HEB, so the two brands are interlinked in my mind.)

You get the idea… The level of user engagement is endless.

The genius of this approach is that it doesn’t presume. Visitors are free to approach your brand on their terms. Even prompts that grate against traditional notions of sales and marketing (e.g. competitive comparisons or asking for an unfavorable safety rating) are still being conducted within the authority of the brand as a convenient courtesy to the consumer.

Where branding is fundamentally an act of trust-building, companies that truly value transparency and actively engage their consumer base are best suited to adopt an Ask Stack strategy.

How should marketers develop and pitch an Ask Stack to their leadership?

Recognize that your content is valuable!

You’ve invested heavily in your content to attract audiences and set your company apart from the field. Your content is an important business asset and it’s ripe for leverage among AI agents. That leverage needs to be on your terms.

Quantify the value of your content marketing program. (If you need help doing this, ask your favorite AI to assist!) Here are the typical budget categories and percentage of spend that I see among my agency clients:

  1. Content Creation (30-50%): This includes writing, designing, video production, and other creative services required to produce blogs, social media posts, whitepapers, videos, infographics, etc.
  2. Distribution and Promotion (20-30%): This includes channels like paid ads in social media and search engines, syndication, and paid partnerships.
  3. Technology and Tools (10-20%): This includes CMS licensing and managed services, organic, technical SEO, analytics, email marketing, and tools used for creation and performance marketing.
  4. Personnel and Agency Fees (15-25%): This includes variable fees for agencies and freelancers independent of fixed operational costs (internal producers) and capital expenditures (CMS design, build, integration, program development).
  5. Research & Planning (5-10%): This includes costs to inform content strategies e.g. audience engagement, keyword research, competitive analysis, and consultation.

These categories and percentages vary based on your business goals, content maturity, and target audience. They reveal investment concentration for spend alignment and optimization.

Tighten up your understanding of assistive vs agentive vs agentic AI language.

Christopher Noessel published an outstanding primer with visuals to help you understand the evolving relationship between humans and machines that merits important distinctions. Properly articulating the need will help you make a business case and communicate with your designers and engineers.

Google’s AI Principles are a set of philosophical core values about how the company intends to use AI. You can weave these into a forward-looking pitch, although they’re as nebulous as the company’s original “Do no evil” mantra. They lack commercial application and don’t speak to fair use of published content.

Monetize your content.

Dappier (short for data happier) helps companies monetize their content with permissions-based training of AI agents and LLMs.

I recently met with Dappier CEO Dan Goikhman [LinkedIn] for coffee to discuss his approach to the large-scale problem facing brand managers and publishers. His company helps brands monetize their content directly (via their marketplace) and indirectly (via a collection of AI agents / Ask Stack).

The direct path to monetization is straightforward. Dappier maintains an AI marketplace of firms willing to pay to train their LLMs and AI agents on your commercial content.

The Dappier Marketplace resembles a familiar consumption-based payment model (similar to SEM marketplaces) with pay-per-query bidding.

This is the direction large media companies and publishers are headed as they struggle to optimize revenue in common channels like advertising, sponsorships, subscriptions, memberships, events, and affiliate programs. You can follow all of OpenAI’s partner deals. My former employer Automattic (parent company of Tumblr and WordPress.com) is rumored to be negotiating with OpenAI and Midjourney to train on their 100s of millions of webpages.

I’d recommend evaluating direct monetization for…

  • companies with large volumes of content (1000s of individual webpages)
  • companies invested in a consumer data platform (CDPs)
  • companies invested in a master data platform (MDP)
  • companies undertaking an AI Readiness assessment
  • companies with a firm grasp of their digital strategy during this period of rapid transformation

The indirect path to monetization is a brilliantly-conceived Ask Stack experience.

This is how Dappier works: they take your branded content and pre-train it for use by LLMs and natural language APIs via RAG models (retrieval augmented generation). RAG models are AI frameworks that provide a much deeper engagement experience than a traditional LLM that may be out of date or lacking context like product data and the history of an existing client relationship.

Plainly speaking, Dappier combines your branded content with your customer data (e.g. emails, chat logs, and social media posts) with content from premium providers in news, weather, sports, and finance.

This aggregated data set allows your to build a highly engaging ask-your-brand experience. You can deliver a factually accurate and highly relevant experience to your audiences in real time.

Invest in Reddit content and community engagement to optimize SEO.

Reddit content is a major component of the Google search results example in Figure 1 with prominent links back to the forum. This presents a good opportunity for clever marketers to surface their content in an organic manner within Google’s Ask Stack.

Supercell, the parent company of popular gaming titles Clash Royale and Clash of Clans, publishes their news and support content to branded subreddits. They redirect users to their Reddit posts with active moderation and participation by community leaders.

Keep in mind, Redditors are notoriously skeptical of sponsored content. Gaming studio EA holds the title for the most downvoted comment in Reddit history for its cavalier response to a customer complaint (“The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes.” has -668k downvotes as of this writing).

Study Reddit use cases to ensure it’s the right venue for your content strategy. Follow the basic tenets of social marketing… Know your audience. Be authentic. Tailor your voice.

Convert corporate communications to storytelling platforms that seed AI agents.

When building your Ask Stack, don’t forget to include corporate communications generated by press relations, analyst relations, and investor relations.

Where this branded content is often sanitized B2B messaging, it’s a strong source for AI training and consumer reach via conversational agents. As web- and mobile-ready composable content, these materials can be repackaged as high-impact experiences that complement your AI strategy.

Here are some in-market examples of various types of branded newsrooms in which I’m affiliated and can answer questions:

Starbucks
https://stories.starbucks.com includes a tight integration of news and product announcements with consumer-facing interests around coffee house culture, coffee sourcing, in-store music, and employee bios.

VMware
https://news.vmware.com has case studies, press releases & podcasts.

T-Mobile
https://www.t-mobile.com/news is a branded mobile newsroom.

Salesforce
The brand’s unique personality and voice are captured in two content platforms https://salesforce.com/news and https://salesforce.com/blog

Uber
https://uber.com/blog and https://uber.com/newsroom split a global network of publishers into multiple languages.

Hilton
https://stories.hilton.com aggregates distinct brands into a single storytelling news center.

Each of these examples are headless WordPress frameworks that support rich multimedia content and story layouts, press and media kits, leadership biographies, localized editions, advanced search, custom editorial permissions, support for single sign-on integration (SAML), and essential integrations like email marketing signup. All of these corporate communications can be rolled into an Ask Stack while functioning as separate browsable experiences.

Let citizen experiences in the public sector inspire your branded Ask Stack.

My work as Head of Partnerships at 10up has led me to explore emerging AI tech at AWS and GTS a unique firm designing and building citizen portals for federal, state, and local agencies.

GTS has a suite of offerings built on top of AWS tools like Amazon Connect, Bedrock, Lex, S3, and EC2. Browse GTS case studies to see how properly funded projects can be deployed.

A final word of caution about over-reliance on a branded AI.

This summer my daughter Mary (with whom I am still wrapped around her finger) transferred to Texas A&M University (which is really weird as I’m a proud Longhorn).

We had a positive experience engaging with an AI agent named Liam at Northpoint Crossing, a large student housing development backed by Ares Management Corporation.

Liam helped answer some questions about available floor plans, pricing, amenities, and scheduling a tour scheduling at Northpoint Crossing. When we called the property, Liam answered the phone with a voice of inflection that sounded so human, I asked him, “Are you a human?” Incredibly, Liam helped us locate one of the terms buried in an addendum of our rental agreement.

Unfortunately Liam is limited beyond the scope of the residential property. It cannot provide any information about the university, the Northgate neighborhood in which it’s built, or even the retail shops on the property. It’s missing a lot of helpful information to prospective renters, residents, and their parents let alone partnerships with nearby businesses seeking to reach their young adult audience.

My word of caution is to balance your Ask Stack with a real human connection. Consumer reviews of Northpoint Crossing are absolutely terrible (contrary to Mary’s lived experience there) and negatively influenced our purchase decision. Predictably, the common thread among all the complaints is not being able to reach someone that can help them when Liam couldn’t.

Don’t be that kind of brand. Make it easy for people to buy!

I can help you design and build a branded Ask Stack!

I’m happy to help you develop this digital strategy for your brand. Let’s connect!

Feature image is from Ana Municio on Unsplash

Categories
Books Business Leadership Writing

A Critique of Smart Brevity® In Corporate Communications

The truncated business writing style Smart Brevity® aims to solve problems that plague communications: incoherency, inconsistency, and verbosity.

The goal of Smart Brevity® is simple: tell people what they need to know and why they should care with the option to read further.

In principal, this is great advice. Writers should be more thoughtful of their readers. They shouldn’t burden them with unnecessary details or force them to grok the purpose of a message.

Recognizing the modern need to structure messages for mobile consumption unencumbered by physical limitations of the printed page, this style of truncated communication helps tighten biz speak in digital sales materials, technical guides, emails, announcements, and status reports.

As an offender who writes dense emails and Slack posts, I welcome the KISS reminder from my technical colleagues!

Likewise, I’m skeptical about mandating the Smart Brevity® model across an organization without caveats.

  • It risks oversimplification and missing important details.
  • It sanitizes communications to something more technical and transactional. Sometimes writers need to communicate fresh ideas and educational material without assuming foundation knowledge like teaching a new concept, relaying historical context, and articulating a strategy with a detailed plan.
  • It places an imbalanced burden upon the transmitter to get the message right for an audience they may not know. How can they presume to know the receiver’s acumen and what they need?
  • It can come across as abrupt or blunt. Radical candor is not an excuse to be an asshole.
  • It fosters siloed communications. Creative people may not speak up out of fear of being tone-policed or accused of violating a nebulous signal-to-noise ratio. They’ll overthink their message without the cultural grace to speak openly if imperfectly.
  • It dumbs down communications for executives. Blaming workplace failure on ineffective communication (a stated justification for implementing the model) reveals a manager’s inability to think strategically before acting decisively. If you’re too busy to get to the heart of a matter, especially if your people cannot even see the problem or they struggle to articulate it, you cannot expect your organization to reach peak performance. Even worse, blame-shifting can have catastrophic results. It’s your job to unearth root causes and properly support the necessary fix.
  • It’s not universally applicable, and therefore it’s confusing when expressed as a blanket mandate.
Artistic rendering of Kevin Malone from The Office humorously mocks the problems of truncated messaging models like Smart Brevity® when he says why waste time say lot word when few word do trick.
The Office brilliantly mocked clipped speech.
Reprinted with permission by the artist Miranda Lawrence.
Buy this print

Axios, the AI company behind Smart Brevity®, claims the model is built by journalists “to prioritize essential news, explain its impact on readers, and deliver both in a concise and visual format.”

I see the parallel between this style and journalism’s generational trend toward clickbait headlines amid social platform word limits. While these formats may currently be the most popular means of news dissemination targeting shorter attention spans, they don’t address the classic liberal notion of sense-making and idea exploration that long-form media delivers.

The pursuit of brevity isn’t the right level of analysis for strategic thinking and compelling storytelling. Creative writing orchestrates words and sentences toward persuasion. How often is the mind moved by the heart? What of the poetic license among great leaders to rally their team to a cause?

Universally applied, the model over-indexes on short-form writing. Even the Smart Brevity® explainer mirrors the cringe tech-bro style mocked on the r/LinkedInLunatics subreddit often characterized by single sentence paragraphs written in a simple shallow style. These posts lack nuance, counterpoint, and analysis to burn strawmen. They drift into the realm of “glurge” when their stories seem fabricated or overly sentimental. They rely on single bullets and distracting emojis 🔥🔥🔥.

For companies mandating Smart Brevity ® – especially distributed teams where tone can be missed in async communications – I advise augmenting this model with a few other tools to avoid the Law of Instrument cognitive bias.

  • You have more than a hammer. Not every problem is a nail.
  • Focus on substance over style.
  • You’re asking people to be a writer and an editor. Barring investment in AI like Axios to serve as the virtual editor, recognize editing for brevity is one of the hardest aspects of writing. Cut your people some slack, especially if they’re contributing to a healthy culture of ownership and craftsmanship.
  • Be sure you have an alternate means for deeper freeform reflection and creative expression, e.g. internal blogs, meetups, and structured sync calls above the weekly cadence. Give people space to think out loud, especially on speculative endeavors.
  • Be intentional about how you store various types of communication so recipients can control their personal capacity for information flow. For example… Slack is for daily ops and quick syncs (preferably in channels, not DMs). Notion / Figma / Miro / Mural are for idea capture and markup collaboration. Gdrive is for storing artifacts. Internal blogs are for deeper personal and/or team reflections with nested comments. External blogs are for market listening and thought leadership. Email is for external communications only (ideally).
  • Where structure is necessary, e.g. CRM, PRM, ERP posts, provide a template that captures what managements wants to see, and measures what is important. Include a field for freeform narratives in the writer’s voice.
  • Establish asynchronous communication as a core organizational value. Give people the time they need to consume and respond to messages in their own time without expectation if it’s not urgent.
  • Develop your own messaging framework centered around your vision for the market, your mission, and your core values that everyone can orient themselves and reference.
  • Embrace diverse personalities and include everyone. Great leaders help people find their voice and speak their mind as matter of individual dignity and for the common good.

For anyone concerned with clarity and cohesion in their writing, I recommend the classic handbook Elements of Style. Professor Strunk & author E.B. White encouraged brevity, active voice, and proper grammar more than 100 years ago.

UPDATE: I came across a delightful New Yorker article, The Dubious Wisdom of Smart Brevity. To wit, the product developer and marketer in me recognizes the model as a slick opinionated vehicle for Axios promotion (and why I made liberal use of ®).

Feature image is from Thomas Griggs on Unsplash

Categories
Self Technology

Letter to a Hurting WordPress Community

There isn’t a person among us that hasn’t been touched by the trauma of divorce.

The WordPress community is suffering a severe separation.

I’m not referring to the fight between “daddy and mommy” as others describe Automattic and WP Engine, rather the procreative and unitive aspects of visionaries and integrators.

The visionaries are the product and service leaders among us that express bold horizon goals for the open source project. They have big ideas about the power of WordPress and the kinds of problems it can solve.

The integrators are the creative and technical contributors that map out the pitfalls and milestones to reach the horizon goals expressed by the visionaries.

Like matrimony, the give and take between a visionary and an integrator is necessary to bring our best ideas to life. Neither can effectively succeed without the other. Both need each other to navigate the perilous forest on their way to the mountain summit.

As with any sacrificial love, the glimmer in a visionary’s eye needs articulation just as the integrator’s mission needs a destiny.

The relationship between visionaries and integrators is an independent third entity that is paramount and set apart.

We know this is true because it is only through the relationship that either is capable of bearing fruit.

The relationship is a living embodiment of sacrifice and potential. It belongs to neither partner alone because both are contributors and both grieve a painful loss when it terminates.

The WordPress marriage of visionaries and integrators has nurtured incredible achievements for 21 years, a remarkable hallmark in software longevity.

Before the rise of social media, WordPress gave nontechnical people a freedom of expression and discovery. It advanced the written word, and has helped ease the human toil of curation and sense-making.

The WordPress community has signaled signs of our rocky relationship since adolescence, yet we are ill-prepared walking through the shadow of the valley of disillusionment.

  • WordPress market penetration has stalled in the face of competing frameworks and lucrative closed systems like Shopify.
  • Top-down locked-in alternatives like Adobe and Sitecore continue to proliferate in the face of weak evangelization of enterprise WordPress to bring about simplicity, ownership, flexibility, the freedom to empower workers and ease toil at scale.
  • We’ve failed to bring economic and technical commercial buyers together on a common platform in service to their strategic goals.
  • We’ve fragmented editorial & developer experiences.
  • We’re masking the cracks of aging in a web component substructure while the market addresses commercial needs faster and better via modern frameworks.

Through the #wpdrama separation we ask ourselves, “Why is this happening? Why now? How did we get here?”

In our duress, we lose sight of where we are going. We look inward and blame our community.

We argue about attribution without an agreed standard (distasteful) and we speak past each other claiming overt and covert contribution without acknowledging the other (disrespectful).

The sudden exile of strong community members is a sign of death decay. So is our regression to tribalism in search of safety and stability.

We are bogged down with bad ideas and moving goal posts. Our disappointments turn into passive aggressive pettiness, anger, and then resentment. Contempt sets in with a fury, the marital death knell.

Everyone is feeling unseen and unheard, starving two of the deepest longings of every human heart.

As empty nesters in a struggling marriage must rediscover their delight in the other, the visionaries and integrators must rejoin. We need connective tissue to heal and bring new life to WordPress. Should those among us who’ve been cast aside choose to reconcile, our new path forward is through acts of contrition and penance, sincere apologies, grace, and forgiveness.

All contributors to WordPress deserve to be seen and heard. We should everyone back into the fold and celebrate their accomplishments. The tyranny of takeovers and ban hammers must be lifted, and us-vs-them language must be discarded.

Each side needs time and space to examine their conscience and be forthright about their hopes and fears, wants, and needs. Our new paradigm must addresses the serious problems of discipline, accountability, codependency, and healthy boundaries.

Individuals are reeling from lost connections with their community, their employer, a great product, a cause, and hope.

As with any war, the innocent suffer. Individual people in the WordPress community are nursing a deeper wound… The sudden and severe detachment of their personal identity to the the bold promises of open source.

Like many children of divorce, the medicinal effects of time are not sufficient because the loss is irreparable and permanent. Those who are suffering must learn to properly grieve these losses in order to restore their health.

I raise this final point because I see a confusion between self and society among some of the most outspoken among us.

Individual people who’ve dedicated time, talent, and treasure are naturally afraid. They are lamenting past choices and their future livelihood. The incessant infighting is causing long-term injury, and sense-making is nearly impossible wondering alone in the din.

Identifying one’s self with any vision or mission animates our passions and is the natural wellspring of all the good we’ve created! However, when taken to the extreme, we lose our sense of place.

Disorientation is a tragic mistake of boundary confusion by the individual person and needs to be reset to a healthy condition.

Altitude is the antidote to fear, uncertainty, and doubt (FUD).

It’s okay, actually optimal, to step back and reflect on where you stand personally, what lights your flame, and what you have to offer.

Until the dust settles, be sure you are taking the time to properly discern bigger questions about your own heading. What do you want? Where do you want to go?

Take care to not neglect the basics of healthy detachment! Eat well, drink water, go outside, call old friends, listen to podcasts and nostalgic music, learn something new, and practice self compassion.

Get back to your roots and why you were made. Your worth comes from who you are, not what you do.

Feature image is from Julia Eagle on Unsplash

Categories
Culture

Mosh Pit Spirituality: A Suburban Rite of Passage

One of the joys of raising teenagers is reliving their concert experiences.

Like us, they save their money to buy expensive tickets with obnoxious service fees “for convenience,” and like us, they’re making memories of great shows and good times with friends.

“What was your first concert” will always be a fun ice breaker. Every time I say Duran Duran, someone can hack an old credit card security question. It was a great show at Six Flags Over Texas in 1986 with my buddy Ben and a couple cheerleaders we met at a competing high school. They were our first teenage crush before Missed Connections on the Back Page.

My teenage son Simon recently got swept into a sudden mosh pit at a Catholic youth meetup in Dallas all of all places. Unfortunately a girl got knocked down (it happens), and some Karen mom weaved her way into the group to stop the moshing.

“The hell?” I said. What a devouring mother. While a Christian rock band is hardly the origin story of mosh, I’m sure the music was loud and exciting, and like so many trends of the 1990’s, grunge culture influences today’s teens the way swing dance and sock hop rockabilly did for Gen-X.

I told Simon about the early Lollapalooza and EdgeFest shows I attended at the Starplex Ampitheater in Dallas. With $10 tickets at the gate, the first Lollapalooza show sold out before I arrived. I paid a security guard to let me in via a side gate and wandered around to find my friends Amy, Jackie and May visiting from Longview.

I’ve lost count all the acts I’ve seen there – Red Hot Chili Peppers, Porno For Pyros, Jane’s Addiction, Rage Against the Machine. Pearl Jam played one of their first concerts outside the Pacific Northwest because of all the airtime on 94.5 KDGE, one of the first alternative rock stations in the US under legendary program director, George Gimarc. I remember their hit Jeremy being about a local kid.

Back then, Starplex allowed blankets and coolers for a picnic in the grass hill beyond the covered seats. After dark, all that stuff became fuel for massive bonfires, which amped the band’s energy. Mosh pits formed around these fires with brave kids jumping through them. When security forces brigaded with fire extinguishers, another fire and another pit would spring up across the lawn.

Moshing is universal.

The intensity of the fiery Starplex mosh pits are similar to the hypnotic dhikr prayer chants of Sufi muslims dancing together.

Through a primal need for community, individual men give themselves over to a larger organism, participating in something more powerful than they could muster on their own. People of all faiths make supplications to God through their group identity.

The intensity of a loud Maori haka with its synchronized percussion of stomping, body slaps and guttural roars with wild eyes, jutting chin and flashing teeth taps a similar instinct.

Moshing is a primal awakening of suburban youth. It’s a rite of initiation, bound deep in a violence that is uniquely American (a topic I explored in A Grief Observed in American Cities). Following our roots as a radical rebel colony, moshing binds individual free will into a unitive creative expression. It’s a tribal group-think, a collective need to be heard.

Not all moshing is a collective expression; I’d argue individuals punching air does not constitute mosh. There is a YouTube video of a chick at a metal concert wandering through a pack of wildly flailing guys, oblivious to the danger she’s placing herself. A young man caught deep in his own ritual, head down, rotated violently from his hunched core and whipped his extended arm to backhand her clean across her skull, likely breaking her nose.

The unharnessed reckless abandon of an individual dancer didn’t survive the 90’s pits… The group would’ve overwhelmed an individual flailing person, or shoved him into the bonfire. He’d have pinballed among us, and forced to conform to the circling group or get beaten down by someone bigger. In the chaos, there is still order.

Mosh pits rarely included women. Brave young women would occasionally jump into the fray without any targeted aggression, like rough housing with older brothers. Inevitably they’d be protected by white-knighting guys who would surround her like a punk kid sister. It made for an odd chivalry where the sacrificial call to heroics is stronger than the need to be heard or to conform.

Why do we mosh?

In his book, The Courage to Create, The existential psychotherapist Rollo May connects rage as necessary to the creative process.

Moshing is a form of creative expression. It’s unfiltered yet ordered, impulsive yet socially restrained. Like all great art, moshing is best expressed within a set of boundaries, literally pressing into the personal space of others who are pressing into you.

Why does this happen?

  1. We have a deep need to express rage. As we press against the constraints of our existence, we experience a sort of death to ourselves, realizing that we are not in control of our ultimate destiny. Death is core to the human condition; becoming aware of our mortality, our limitations, and the societal structures that stifle individual creativity, we come to grieve the loss of our own life, and therefore our potential. Channeling this rage into a creative ritualistic dance is a transformative and liberating force because it transcends the individual. It stretches into the realm of legacy.
  2. We must confront our death. Awareness of death is a catalyst for creativity. For the creative person, the realization of our mortality evokes a sense of urgency and a desire to leave an impression, like ancient pictographs in a cave. Confronting death forces us to reflect on our purpose and our values. We’re inspired to create in search of meaning, to affirm our existence.
  3. We must transcend the anxiety of death. Engaging in creative pursuits helps us transcend our fear of death. When we create an enduring artifact of our life, even the memory of a concert, we’re gesturing toward immortality. We touch a sense of continuity, a significance beyond our physical existence. And for the Christian, a healthy reminder that we are indeed immortal, embodied souls not made for this world.
  4. We experience a symbolic death and rebirth. The creative process – even the ejaculatory expression of moshing – spans a momentary death and rebirth. Jumping into the pit, being swept into a pulsing circle of fire and sweat, joy and pain, forces one to let go of preconceived ideas, beliefs, and even aspects of their own identity to make way for new possibilities and fresh insights. In a crushing body of fist and elbows, your feet stamping to stay upright, there is no space for anything but the present. Presence is the antidote to life’s crushing anxiety about the regrettable past and foreboding future. The rush of adrenalin and cortisol triggers a Defcon One hyper-vigilance and situational awareness as an amygdalin survival instinct. The alligator brain takes over, and so violently we roll.

Creativity is also an expression of its time. Where abstract artists were a natural evolution of reductive thinking, moshing reflects cold war city kids of the farming and blue collar Silent Generation with uncles and teachers who fought in Vietnam. We faced a bleak future of crime and filth, inflation and job uncertainty, energy scarcity and war, with massive changes in the economy and technology. Concerts exploded with pent up rage, and for a moment, brought people together.

This transformative process that is essential to creative evolution. We rage at our death, and we mosh to be born again.

Feature image is from Jay Wennington on Unsplash.

Categories
Culture

Will Smith’s “Apology” Is Veiled Manipulation. We Deserve Better.

We don’t need another sorry-not-sorry apology from Hollywood.

See Will Smith’s apology statement on Variety.

In the immediate aftermath of watching the 2022 Oscars crumble, I tweeted a special nod to the last time we saw such an appalling disruption to an award’s show.

In the moment I admit the glee one feels recognizing a notable historical event happening in real time.

However, through the evening and next morning, I learned a good deal about the strange marriage of Will and Jada Smith, her “entanglements” and the public humiliation he has suffered in choosing to reconcile with his wife in their marriage. That helps explain why he became unhinged and severely overreacted.

Is “G.I. Jane 2” funny?

Given the violent outburst it supposedly elicited, and the predictable association in the aftermath, it’s worth examining what Chris Rock said. And before we can dissect the joke, we need the proper form of analysis in both the artistic expression and the venue in which it’s shared.

The best comedy is quite nuanced on multiple levels, playing into connections most people miss. The best comedians push themselves to the very edge of public speaking.

We need stand up comics because they exhibit courage and humor in a lost and hurting world. They dance along the precipice where the rest of us dare not tread lest we face humiliation, lost reputation and livelihood. Such is the genius of the comedic art form, and why comedic mastery is revered as something bold and brilliant when it works, weak and pathetic when it fails.

Chris Rock is among the elite comedians. He is routinely named near the top of “best comedians of all time” lists. He came of age through the trailblazing shadows of Richard Pryor, Bill Cosby and Eddie Murphy to break into broader entertainment. Jerry Seinfeld does an excellent job uncovering the unique dynamic of actors vs comedians, as well as the particular struggle of black comedians in his series, Comedians in Cars Getting Coffee.

Objectively, Chris’s popularity and success merit more than a dismissive swat of the hand. The guy is widely deemed funny. And where humor is a mark of wisdom, it’s worth noting what he has to say.

With the G.I. Jane joke, Chris is making several connections.

First he knows Jada personally having worked together on the wildly popular Madagascar franchise. Presumably, he thought he knew her well enough to play into the social taboo of commenting on a woman’s hair. Though he miscalculated her response to ribbing, his comments are offered in both a personal and professional context.

Chris is also working the premier entertainment award show with a long history of self-deprecation and public roasting. It is through public vulnerability that this type of humor overcomes an obvious wall between celebrities and their fans. For a moment fans are brought into the inner circle with a wink-wink / nudge-nudge level of familiarity they would otherwise never enjoy.

The G.I. Jane reference is difficult to pull off because to truly appreciate it, one must know not only the original film, but the story behind Demi Moore. Like Jada, her marriage to Bruce Willis faced public ridicule through her own entanglements with a young man, Ashton Kusther. In both cases, the couples embraced the fluidity of their sexual relationships publicly with a sense of defiance.

Demi also chose to shave her head for the G.I. Jane role. So too did Jada choose to shave her head and speak publicly about her decision, albeit for a different reason.

Still, in both cases, the act of famous women shaving their heads were seen as bold and strong. At the time, Demi made a notable mark of individualism and diversity early in Third Wave Feminism. Likewise, Jada might be seen as a hallmark of Fourth Wave Feminism celebrating intersectionality, and the rejection of women as objects of sexual gratification. Knowing she is embracing a medical condition as a stand against the perception of beauty, I imagine a second take on the G.I. Jane script might have been well received by audiences.

I don’t want to give Chris too much credit overthinking a line. Neither do I want to mitigate whatever pain he causes as a professed insult comment. Instead, I want to slow down rhetoric and recognize that when Chris offered an unscripted throwaway line in the moment, his comedic genius is on full display, and why he’s a great host for these award shows. He is able to make connections so incredibly fast, before anyone has a chance to appreciate his depth and charism.

Did Chris’s joke fall flat? It’s hard to say. In the moment, the audience laughed. So did Will, until he caught the glaring disapproval of his wife. I’ve heard it said the best jokes are the ones that fail, and I tend to agree.

Regardless of his intent, the joke clearly stung Jada in the moment. Chris immediately started to backpedal, but it was too late.


Will’s reaction cut deep for the public.

Truly, a remarkable moment in time, we see the pain of many people projected in what Will did next.

  • We see the pain of people suffering the humiliation of medical conditions they cannot easily hide.
  • We see the pain of cultural sensitivity around women’s hair as a traditional sign of beauty for its distinction and the time it takes to cultivate, during a period of social haziness as we collectively question masculinity and femininity.
  • We see the pain of infidelity as the details of Will and Jada’s marriage become public, and her role as a predator is seen by those devastated by traumatic betrayal.
  • We see the pain of whataboutism in racial commentary.
  • We see the pain of reactive violence.
  • We see the pain of lost chivalry as a cultural value.
  • We see the pain of celebrity narcism and stolen valor. With the award show’s declining popularity and subsequent spread of #theslap via social media, Questlove’s win for Best Feature Documentary will forever be lost to Trivia Night pub crawls.
  • We see the pain of our inability to collectively discern truth. Convinced the slap was staged in a pathetic bid to re-capture audiences, we can anticipate rampant skepticism that’ll block dialogue. This is not a reasonable conclusion considering this is not the kind of attention the Academy wants. Indeed we see the pain of Academy members outraged by the lack of security, the lack of venue ejection, the follow-through award, and the hand-wringing of sanctions days after it happened.
  • We see the pain of a divided upper and lower class. In what Bari Weiss has coined “The Great Unraveling“, we see institutional loss of power, exasperated by technology, where rules that apply to thee, do not apply to me.

My sense is these pains didn’t come from Will’s slap. Indeed, the audience laughed presuming it an improvisational pratfall. Even Chris laughed when he said “Wow! Will Smith just slapped the shit out of me!” Imagine if Will never said a word, never expressed his indignation. We’d have a different perspective entirely.

The pain we all feel comes from his rage.

Will’s very words are of ancient biblical proportion. From the Book of Genesis, God spoke and the entire world formed. He gave man the power to name the creatures of the earth. When Will demands that Chris not say his wife’s name, he is acknowledging the power of the spoken word. He is precisely correct. We know this because in an instant Will silenced an entire theater with tens of millions of viewers watching live by his words.


The Anatomy of a Proper Apology

Whether it’s a parent teaching their child, or a CEO accepting responsibility of their brand, there are key elements of a true apology.

  1. Recognition that the action is objectively wrong.
  2. Admission of harm caused without mitigation.
  3. Admission of guilt without shifting blame.
  4. Expression of remorse and sincere regret.
  5. A promise of penance and to do better next time.
  6. A request for forgiveness, without expectation of receiving it, after the other conditions are met.

Did Will’s apology meet this standard? Unfortunately, no. He mitigates harm, shifts blame away from himself under the guise of a loving reaction, and draws into question his remorse.

Will wants to be excused for his emotional reaction.

At a base level, I agree. We ought not judge people’s character by their worst moments in the throes of passion.

Reactions to extreme stimulus should not define us because they cut deep to our core in milliseconds. Reactions are formed in our psychological personality developed from childhood, shaped through our upbringing and codified in our biology. Even for the wisest stoic sage, reactions to extreme pain is incredibly difficult to control.

Will needs to own his reaction fully, and promise to examine what is hurting himself so badly that he’d over-react. “I’m sorry, but…” apologies just don’t fly among mature well-grounded adults.

Note the difference in reactions between Chris and Will.

Chris immediately backpedaled when he saw Jada’s reaction. He exhibited a healthy sense of shame for having done something wrong, even if he couldn’t articulate it in the moment. His immediate reaction was to try and make it right with words of reassurance.

Will laughed, looked at Jada, then confronted Chris. He stood up, marched into the limelight with tunnel vision, without any common sense or concern for how unacceptable he is behaving. He raised his hand, slapped a smaller submissive man whose eyers were closed, chin exposed and hands behind his back. Will then walked back to his seat and made a vile statement on public television not once, but twice that shocked every voice in the theater into silence, and sent network sensors scrambling.

The differences in their reactions is rooted in temperament and perspective. We know anger masks fears and insecurities. In that moment, Jada and Will were overcome by their own feelings of humiliation, without any consideration for lighthearted positive intent. They broke the social contract they hold with their fans, too haughty to laugh at themselves as beloved members of a bigger human family, as people who suffer the difficulties of life like the rest of us. Blinded by their own malice, all they could see in the moment was an affront to their dignity, a threat to their status.

Will should apologize for his narcissistic hubris. He has forsaken any gratitude for the privilege he enjoys from wealth and fame. He should apologize for surrounding himself with sycophants who are clearly enabling him to project his disillusionment. He should apologize for expecting the poor and marginalize to understand his plight, let alone accept his bad example.

Will is blame shifting from Jada and himself to Chris.

Will is not the victim here. Neither is Jada a martyr.

Will fails to acknowledge his own hubris that’s permitted him to physically assault others. He does not own culpability with his underlying contempt, nor can one reasonably expect he’ll change.

Will seems to not appreciate stand up comedy as as art, arguably a form more courageous and sophisticated than the thespian’s. The comedian lives by his wit and survives alone without the safety net of a retake and supporting cast.

Reconciliation comes from though humble contrition!

We don’t know Will’s heart, we can only judge by his behavior. What seems apparent from the video is that Will’s immediate reaction to the joke was laughter. His violent reaction followed Jada’s glare.

Anyone that has suffered deep feelings of betrayal, especially among those with whom we are most vulnerable, will recognize moments of lost control, childish impatience and the demand for outcomes beyond our ability to affect them. It’s reasonable to believe Will is fed up with the grotesque mocking of him, his wife and their children in popular music and videos.

I see the trauma of a broken man, who for a moment lost his well-groomed persona mask, unintentionally exposing himself to the world. His is a recurring nightmare we’ve all experienced.

Will’s stammering acceptance speech exhibits hallmark symptoms of PTSD. He struggled to articulate himself, the impossible task of reconciling his person and his persona. We recognize the agony of grief, a never-ending fall from the greatest night of his professional career to lowest point of confronting himself in front of the whole world.

It is common for people suffering from PTSD to feel like they’re experiencing an outer-body experience. I’d wager Will felt this way. Unless he’s an a priori narcissist, he’s probably reeling from witnessing his own behavior that, to him, seems so out of character from the person sees himself to be, and the person he aims to project.

That slap has been winding up for years. It cannot be adequately addressed by a corporate apology released to the press.

Feature image is Emerging Man (1952) by Gordon Parks in the Nelson-Atkins Museum of Art in Kansas City. Inspired by Ralph Ellison’s novel Invisible Man about an African-American man living in solitude underground, invisible to society. The image evokes a sense of emotional isolation, the loneliness and fear of reconciling our person and persona.

Categories
Culture Faith Parenting

Be a Better Parent: Play Fortnite With Your Kids!

Your children give you one of your best relationships in life. Play with them cheerfully and take on the world.

“Dad, can I join a clan?” Simon asked me, aged nine. The heck kind of question is that? And so began a half decade of strange conversations and father-son bonding in the world of social gaming.

Gaming has been a part of my childhood and social network as much as Friday night sleepovers with friends nights playing Dungeons & Dragons and board games. I recall fondly the 80’s HBO opening sequence playing in the background with summer blockbusters on loop. Like most kids my age, we began playing video games in the red glow of Pizza Hut while mom and dad sipped beer in a nearby booth. Then came the 8-bit Atari and Commodore console games, like Pong and Pac-Man and Pitfall wired into the back of 13-channel TVs. I graduated to arcades with a fondness for mechanical pinball. On an early date with my future wife at Dave & Busters, I won tickets to see Ringo Star when I beat a local radio personality in Daytona USA, a network racing simulator. All those days skipping undergrad classes to hang out at Le Fun on The Drag in Austin paid back a token win.

Simon’s desire to play games with his friends really isn’t so different. We created the Texas Empire “clan” with his friends from school in Clash Royale, a popular strategic action mobile game where players develop decks of character cards, like Pokémon, with varying abilities to battle in arenas. The game includes elements of mythical stories like a mission, us versus them, legendary quests and treasures waiting to be discovered. In time, strangers joined our clan, people we’ve never met. Over the years we’ve played hours together with all the delight and frustration one expects in any adventure.

We first played Fornite with Simon’s cousins during Christmas in 2017. That makes Simon and me “OGs,” the original gangsta honorific hailing from early hip hop culture, seen by its own adherents as a type of social game of power, money and leaderboard dominance.

As Fortnite appealed to younger gamers, parents objected to its violence: close range gunfire, sniper headshots, explosions, high falls and death by bludgeoning. I shared these concerns until I came to recognize the game’s hilarious cross-cultural references. Fortnite gameplay feels more like slapstick with cartoonish violence than battlefield realism. Players are animated avatars with bloodless eliminations and perpetual resurrection. It’s interactive Tom and Jerry and Wile E. Coyote.


Parental concern about Fortnite isn’t without merit.

As a first person shooter with sexualized characters akin to comic books and superhero films, I don’t think it’s a coincidence that we see a rise in dangerous police chases and cars plowing through pedestrians along with the popularity of the ultra-realistic Grand Theft Auto where the worst of antisocial behavior is rewarded.

I understand the game’s influence on the adolescent mind. Perhaps gaming keeps me young? My wife can certainly vouch for my regression while gaming.

I’ll not enter the chicken-egg debate on whether gaming imitates life or vice versa. I suspect they feed each other and am inclined to leave empirical data to scientists.

Instead, I want to share the deeper connection I’m enjoying with my son through gaming.

Firstly, I’ve not been dismissive of gaming as a silly waste of time, nor the passions gaming elicits. Fortnite is a cultural phenomenon. It’s the hinge pin of countless experiences Zoomer kids get and their parents do not get.

Every generation presses parental boundaries in dancing, music, fashion and technology. Social gaming is part of that progression.

Fortnite is full of current music, funny TikTok dances, film references and “collabs” with special “merch” growing much faster than Facebook could change its name. The game is a metaverse, a deep mix of popular film, songs, luxury brands and celebrities in traditional and social media. Beyond in-game experiences, Fortnite is reinforced by wildly popular YouTube channels, Twitch streams and subreddits. It’s a commercial powerhouse pursued by Roblox and Minecraft. Earlier this year, Disney opened its vault of intellectual property for gaming partnerships. For parents, social gaming provides the pulse of what interests our kids and their friends.

Secondly, I recognize powerful marketing forces are targeting the perpetually elusive teenage audiences in a way business ethics and psychology have yet to articulate.

We don’t widely understand the benefits and damage of convenience versus privacy in digital culture. My hunch is Simon is viewed as a persona, not a person.

Wherever his individual dignity might be blurred, I will get involved to help him see his place in the big picture. I talk openly with my kids about the effects of media, including gaming, to help them develop an awareness, to guard against their own manipulation.

Did you know you can watch entire films within Fortnite? Some in-game film characters like Deadpool really aren’t appropriate for preteens, so again, parent involvement is key.

We’ve seen the Millennium Falcon land in game with a Star Wars pre-release live interview with director J.J. Abrams. We’ve seen live concerts by popular musical artists like Marshmello and Travis Scott and Ariana Grande, each with their own in-game skins and battle gear. These spectacular virtual events are design and engineering marvels, with millions of kids participating simultaneously. They’re all the kids text and talk about at school for a week. I’m reminded of the arena concerts and music festivals of my youth. Fortnite is hosting generational coming-of-age experiences marked by music and artistry that are vastly more popular than Woodstock, Lallapalooza and Coachella.


Parents: Watch for Unfair Practices and Manipulation in Social Games

Game companies have been employing psychological manipulation for many years.

  • Thirteen design patents and terms of use for in-game purchasing systems were examined.
  • Video games are increasingly monetized with in-game purchasing options called microtransactions.
  • Patented game systems exploit behavioral tracking data to optimize purchasing offers.
  • Some player-game dynamics may be viewed as an information asymmetry.
  • In-game purchasing systems lack basic consumer guarantees and protections.

Game developers research, test and iterate for maximum financial value. They know how to induce player behaviors and which behaviors are lucrative. In Clash Royale, the win/loss ratio of decks to each other is publicly available. The game publisher Supercell surely has even better metrics. Parents and gamers should be wary.

Likewise, be aware of targeted recruiting ads in games and popular gaming YouTube channels. I’ve seen them from all the US armed forces Army, Navy, Air Force, Marines, Coast Guard and Space Force. Personally, I’m a fan having spent a good deal of my youth in junior and collegiate ROTC programs. I think a military career is something every American ought to discern. Still, parents be aware and ready to have the conversation.

The addictive nature of gaming cannot be mitigated, both in our neurological and psychological attraction to flickering light, audio and pace, and our tendency to avoid responsibilities, duties and struggles in real life. I may have a little more street cred in telling Simon to “turn it off” when I too would rather goof off all day than deal with life head on.

And speaking of work, I’d wager Microsoft and Epic Games host more web-based conference calls than all the direct business apps combined. At least on the weekend before the global pandemic. Gaming should be balanced with outdoor activity, team sports and rough and tumble play that teach kids to explore our physical world and their own potential.


The Benefits of Gaming

From what I can tell, gaming appeals to higher order senses:

  • A sense of mission and purpose, which appeal to deeper motivations of meaning;
  • A sense of right and wrong, of rules, of fair play, justice and mercy;
  • A sense of the new and novel, an appeal to openness and a call to exploration;
  • A sense of adventure and challenge;
  • A sense of potential, of failing and trying again, of pushing one’s self to achieve a goal, and the satisfaction of success;
  • A sense of accomplishment and completion;
  • A sense of place, one’s orientation in a world and among others;
  • A sense of intent, with urgency. Social games often involve rapid communication among teammates who organize in a joint pursuit toward a cause they cannot achieve alone.

Gaming also appeals to base senses like us versus them, played out as good guys versus bad guys. In-group and out-group studies have connections with disgust, a deeply ingrained survival mechanism.

As boys are generally more attracted to gaming than girls, I wonder if boys fared better socially during the pandemic than girls. YouTube and Twitch streaming, which also skew more toward male audiences, are filled with gaming channels pushing social interactions and improving gameplay. Girls, on the other hand, have a more isolated social experience on platforms like TikTok and Instagram that are less interactive, with more visual comparisons in fashion and beauty, and highly opinionated comment features.


Our Bond Beyond Gaming

I’ve led a seasonal prayer breakfast for men for 13 years. Every Friday morning at 6:00 am, we meet for coffee, tacos, fellowship and structured conversation. We watch a brief video or a talk given to the group, and discuss in small groups and conclude with a brief reflection by clergy. These meetings are well attended, usually between 60 and 70 guys representing dozens of ministries in our parish and neighboring parishes. The idea is to develop meaningful connections with friends, to help each other grow closer to God, to become better husbands, fathers and leaders in our community.

The program is specifically designed to accommodate dads of our parish school. Meetings are bound to the school year, and they wrap before the school Mass. And yet, I can count on one hand the number of men who’ve invited their teenage sons to join.

Just before his 14th birthday, I suggested to Simon he might enjoy going with me. To my delight, I’ve not once had to wake him up or force him to attend, nor has he ever whined about having to wake up so early. When I come downstairs at 4:45 in the morning, he is dressed and ready to go. We arrive around 5 am to make coffee, set up tables and goof off with the rest of the set-up team.

Incredibly, Simon recruited a half-dozen of his classmates to join our breakout table. I already knew each of these boys from our Clash Royale clan, but it’s in these meetings that I’ve really gotten to know them. I know their parents, their siblings and classroom drama. I know when essays and science projects and homework are due. I know each boy’s individual quirks and idiosyncrasies and insecurities, who is funny and outgoing, and who is shy and reserved. I see how they tease each other, as men do, as a means of testing one another, asserting the primitive hierarchies in which we size each other up and orient ourselves. I watch the proverbial iron sharpening iron. Paradoxically, their verbal sparring is a deep sign of respect, as if to say, “I know you. I know what you can handle, and it’s more than you know.”

I sit at their table to foster fellowship on their terms. I guard against an overly churchy experience; it’s enough that they are even at church outside of Mass, among the good men of our parish. It is here the boys encounter the individual priests, deacons, doctors, cops, tradesman, teachers, attorneys, salesman, entrepreneurs, fathers and grandfathers. They personally know heroes of war, a pioneer in laser technologies, a jeweler, mechanics, a UT Tower shooting first responder and leaders in political parties and popular companies. And all these men know Simon and his friends. For the boys, it’s masculine initiation with civility in true friendship and shared interests beyond gaming.

At this age, inevitably, common interest in games is the beginning of exploring other interests. Fortunately, I’m in a position to discuss gaming nuance because I too enjoy games. I know the frustration of losing to a broken game mechanic, or lost wifi connection or sudden interruption. I can speak to real disappointment, and consequently, I’ve earned a degree of trust and openness talk about the game of life.

At our table, created a new game I call, “Ask me anything.” I invite Simon and his friends to stump me with the hardest questions they can muster. I’ve fielded incredibly intelligent questions. It’s mentally taxing because there isn’t any room for lying. Kids can smell bullshit before they step in it. When I don’t know an answer, I give them the satisfaction of beating me. Then we investigate the question together on our phones. We rely on search, images of great cathedrals, the lives of saints, the wisdom of church fathers and zooming into maps of Israel.

As Roman Catholics, we also have two books on our table that guide us in the game.

The first is sacred scripture, the Bible, or more accurately, a canon of 73 books with collective human wisdom extending back 4000 years to the early Hebrew texts. The second book is the Catechism, a synthesis of what the magisterium holds to be true on hundreds of matters. The genius of the Catechism is in how it’s structured to make deep insights approachable.

One of the benefits of a classic Catholic education is the Catechism. It’s an iterative collection of human knowledge, much like the continuous delivery models in modern gaming and progressive web applications. The Catechism includes academic thinking in an approachable essay writing style with an index to help us find answers to difficult questions. It teaches logic with scholastic terms from old books. It builds vocabulary with proper words, and sentences, and paragraphs arranged to form big ideas. Like modern games, the Catechism is a cultural intersectionality.

Chris Harrison’s visual diagram of 63,000+ biblical cross references is a beautiful artistic rendering of connectivity. Source.

Combined with the Bible as the Catechism is intended, both books have strong potency appealing to people across time and culture and geography. The books are hyperlinked texts, like the web, with tens of thousands of cross references in ancient myths, parables, mystical wisdom, poetry and stories that transcend time. Understanding religion as part of humanity’s metaphorical substrate taps into the same awe and wonder a child feels in an immersive game.


My Advice to Parents of Gamers…

Recognize the value of play as part of natural human development. From our infancy, we gain knowledge through mimicry. We learn objects exist and events occur independently of our actions. As embodies souls, we attribute meaning to the physical world. The great psychologist Jean Piaget contributed volumes of work to the field of child development on the principles of learning through play.

Understand games engage the mind through story. They involve plot, characters, setting and ancient modes of conflict with a clear beginning, middle and end. We participate in dramatic nuances of negotiation, token economies, ownership and cunning strategy. Games are an immersive form of storytelling, the way humankind has always gained wisdom and experience.

Don’t yell at your kids to stop playing, or to go to bed, get off the X-box, turn off the TV, etc. First of all, they’re on a conference call. Everyone in the game can hear you screaming. I cannot tell you how many times I’ve heard a parent yell at their kids, “Turn it off, NOW!” I cannot help wondering, even if they’re unaware that others are listening, are they not mindful of the separation they’re sowing among their own progeny?

Worse, harshly insisting on an unexpected end to gameplay puts a kid in a terrible spot. Do not force your child to choose between obeying you and being disloyal to their friends.

Keep in mind, when a kid is in a game, they’ve made a tacit commitment to his teammates to help them fulfill a quest. If they have to leave early, your child can easily cause the entire team to fail at the mission. Do that two or three or four times, and their friends will not want them to join the team. Quitting early leads to feelings of wasted time better spent without your child’s participation. Being excluded from play is not good for a child’s healthy development. We want our kids to have positive connections with their friends, to feel welcome and wanted.

Even in solo games, sudden quitting will lose accomplishments if the game doesn’t autosave progress. Imagine the frustration of your computer crashing before you could save a document or spreadsheet. The lost time and energy is maddening. When a kid whines, throws a tantrum and withdrawals because you made them stop suddenly without warning, are they really any different than us?

Feelings of disappointment and frustration are real and avoidable. A good parent doesn’t demand blind obedience when doing so leads to the anxiety of unfinished business or betrayal. Set boundaries in a respectful manner.

Figure out how long a typical game lasts and set time boundaries. Be sure to account time to boot up machines, get logged in, connect with friends and start a game. If there isn’t enough time, say “Not right now,” and suggest a better time. And when that time comes, let them play freely.

A Fortnite solo mission might take twenty minutes. A squad mission takes about the same time. A Clash Royale battle is three to five minutes. Some games haver countdown timers. Puzzle and strategy games like Sudoku can be stopped and started with little notice.

Recognize they may have underestimated the time it takes to complete a quest. Just as we all overestimate our ability to handle more than we can, give them a little padding, especially if they’re just learning a new game.

Help them develop internal discipline of timing, when they play and for how long. If they struggle with this – and most will – then be a good parent with external discipline. Say no. Don’t take their disappointment personally. Don’t give in to bad attitudes and bad behavior like whining, yelling, tantrums or slamming things. Set firm boundaries and enforce them.

Help them visualize responsibility and what it’ll be like when they transition away from the game. For example…

“You can play your game for one hour. After that, we have to [leave the house, eat dinner, go to bed, etc].”

Or ask, “Can you get to a stopping point?”

Take an active role. Don’t be passive. Games are not babysitters or mindless distractions. On the contrary, games engage deep neurological circuitry to activate physical and emotional centers of the brain. As such, they should be limited and appropriate for your child’s age, temperament and maturity.

Be mindful with whom they’re gaming. I’d caution against allowing lone gamers to join their group without your supervision. Games ought to reinforce friendships they know personally like cousins, classmates and neighborhood kids. I’ve noticed the further removed a player is from personally knowing the people with whom they play, the more apt they are to antisocial behavior like cursing, stealing loot and sabotage.

I’ve not seen the contrary hold true. In my experience, online gamers that meet in person often don’t always an interpersonal connection. There is an obvious mission when playing together, but that doesn’t always translate outside the game. I’ve seen gamers with different personalities and values find they don’t really have anything in common at all except the game itself.

Play with them! Games are fun! Humans have an incredibly long maturation period before they leave their parental nest. And yet, every older parent says, “Time flies. Before I knew it, they were gone.”

Make memories. Spend time in playful activity you both enjoy.

Feature image is The trial-Ned Kelly Series (1947) by Sid Nolan in Canberra’s National Gallery of Australia. Nolan captures the trial of Australia’s notorious bushranger outlaw noted for his bulletproof armor in his final shootout with police. Like Fortnite, the artist employs bold bold colors, sunlight and landscapes to quickly render the unfolding drama.

Categories
Business Culture Leadership

How to Speak Up With Courage: See Something? Say Something!

As an executive producer in digital media, I’m drawn tragic and preventable story of the film, Rust. What happened?

I remember how Brandon Lee died after being shot by a prop gun, and the directorial hubris that contributed to the Twilight Zone helicopter crash. We become so engrossed in cinematic story telling, in part, because the of its realism, which can be dangerous to capture.

One of the remarkable outcomes from the Challenger tragedy is that low-level engineers foresaw the risk of o-ring failure, but project leadership failed to recognize the level of risk, and downgraded the priority of remediation. Same with low ranking agents deep in the bowels of intelligence agencies with early concerns of flight school infiltration that failed to rise to meaningful action that might have prevented terrorist attacks on 9/11. History is replete with preventative disaster, or at least mitigated loss, from the Titanic to Halifax, Pearl Harbor to Hurricane Katrina. There were always warning signs.

And so it goes with Rust.

I can’t imagine Halyna Hutchins’s husband who is undoubtedly reeling in early stages of grief marked by disbelief after the accidental shooting of his wife by Alec Baldwin. Apparently they spoke by phone, shortly after the shooting, where he said the actor expressed confusion and a remorseful conciliatory tone.

I’m reticent to cast blame on the inexperienced armorer Hannah Guiterrez Reed who admitted her inexperience on set, though she had been deep knowledge of firearms, and had been on many sets with the legendary armor Thell Reed, her father. On the set of Rust, she split her attention between being armor and prop master, a resourcing issue overseen by the film’s producer, who also happened to be the shooter. And remarkably, earlier in the day, members of the film crew quit in protest of unsafe working conditions.

How can this be? How do we mitigate risk on mission critical work?

Fundamentally, I think the answer is summoning the courage to speak truth, no matter how difficult. Or at least not lie, by commission or omission.

I’m practicing this lesson myself. I have a personal tendency to not speak up when I intuit my words won’t matter. I’ve long dismissed this dreadful practice as being staunchly Gen X, embracing the angst of my low population sandwiched between Boomers and Millenials. We’re old enough to know The Greatest Generation, and lived through the real threat of nuclear annihilation. Our culture, music, films and literature express underlying frustration with the insufferable state of being. Gen X wanted change, not tearing institutions down.

Our solution? Shut up, it doesn’t matter, carry your cross and continue. Raging against the machine

I’ve come to learn we’re wrong. Or at least not quite right. Our eff-it attitude is rooted in helplessness and fear. Fear turns to anger, then resentment, contempt and ultimately nihilism. We care too much to let the world fall into cynicism and despair.

Fortunately, we’re smart enough to not dismiss sage advice, but I fret our timeline is too small. It’s a folly for a modern man to ignore his ancestors, to assume we know better than those who dreamed big with less energy and technology, who laid the foundation for everything we know and have today.

Raging against the proverbial machine hasn’t been sufficient. We have to articulate problems as we see them. We have to listen carefully, in humility, and hone our disposition toward justice and mercy, to develop the intelligence and courage necessary to avoid pitfalls.

And so it went with the production of Rust. Emphasis is mine:

This tragedy is not just down to cost-cutting measures or crew fatigue. Wolf says movie sets can be so intimidating, staffed with young crew members who are star-struck or cowed by a demanding director or just thrilled to be working in the industry, that most would never speak up

From the NY Post. Steve Wolf is a firearms and special effects expert in Hollywood.

In Pursuit of Truth, Beauty and Good

The ancient Hebrew texts of Sirach offers timeless counsel on the practicality of speaking truth coupled with wise silence.

One is silent and is thought wise; another, for being talkative, is disliked. One is silent, having nothing to say; another is silent, biding his time. The wise remain silent till the right time comes, but a boasting fool misses the proper time.

Sirach 20:5-7

The knowledge of the wise wells up like a flood, and their counsel like a living spring. A fool’s mind is like a broken jar: it cannot hold any knowledge at all. The mind of fools is in their mouths, but the mouth of the wise is in their mind.

Sirach 21:13-14,26

Written 2200 years ago, this sage advise doesn’t mean wise people need to be silent. On the contrary, they need to speak up, and properly discern the right time to do so.

Sirach captures the idea of capital-T Truth as a universal spirit, originating in ideas and intuition, and animated in our communication. We participate in the advancement of Truth by speaking it, even roughly, to bring reality to life.

My favorite leaders in business are those who have the courage to listen, to encourage dialogue, and to share bold opinions. Personally, I flourish in these environments because I believe an idea can come from anywhere. Truth has a way of revealing itself in the collective good of earnest people pursuing a noble goal.

I’ve watched organizations and micro-cultures lose the core value of dialogue. In these environments, I’ve grieved the loss of my own voice and others like me who drown in a sea of prideful certainty.

You can spot loud cowards when they thwart inspiration. They’ll uprooting the very source of potential, with skepticism and snark. They offer bad advice unsolicited, and lead with criticism. If an idea is incomplete, they’ll not iterate. They withhold encouragement, let alone a better way. They lack imagination. They see the world in terms of scarcity instead of abundance. They see people motivated by power, not purpose. They murder ideas with little daggers like sales forecasts and weak budgets, senseless deadlines and quarterly results.

To wit, beauty is crafted in order. We don’t build great cathedrals and engineering marvels without systems. Knives are wielded by madmen and master chefs, to cut and to kill.

We bring about Beauty in Truth for the common Good.

Feature image is The Pórtico de la Gloria, en la Catedral de Santiago de Compostela created in 1075. Since the 9th century, countless pilgrims have walked the “camino” Way of St. James the Great to visit the shrine and burial site of the apostle. Santiago de Compostela is the capital city of Galicia in northwestern Spain. The Old Town district is designated a UNESCO World Heritage Site. Photo by Axencia Turismo de Galicia.

Categories
Culture Faith

A Grief Observed in American Cities

This summer I had the unplanned occasion to visit the two deadliest sites for mass shootings by a single gunman in the United States.

On a rare rainy evening in Las Vegas, I strolled alone five miles, from the McLaren car rental terminal to the Linq hotel. As I walked the desolate southern end of the Las Vegas Strip, Southwest flights with optimistic gamblers roared over my head close enough for me to see the pilots’ faces. At the Welcome to Las Vegas sign, tourists queued patiently for selfies with an Elvis impersonator. I passed by the old Glass Pool Inn made famous in Casino and Leaving Las Vegas.

Approaching Mandalay Bay, the golden windows seemed to have lost their glittery luster since I first saw them in 1999. I looked to the 32nd floor corner where Stephen Paddock fired more than 1000 rounds down on a crowd of concertgoers in an open cement lot across Las Vegas Boulevard, killing 60 people. Standing in the breach, thinking of terrified people taking precious little shelter, one gets a sense of his cowardice in shooting helpless victims from a makeshift sniper’s nest.

Pausing at the site brought to mind my own mortality, of senseless death, and strange claims of bravery by apologists of extreme violence. Terrorism can never be held as an act of courage because it’s fundamentally an act of taking, not giving. It’s selfish, not sacrificial. Courage is a universal human virtue just as theft is a universal vice. In our bones, rational people know that indulging in one’s murderous rage is not courageous.

It’s far more difficult to master one’s passions, to face the inherent struggle of life head-on. Thoreau is right.

“The mass of men lead lives of quiet desperation. What is called resignation is confirmed desperation. From the desperate city you go into the desperate country, and have to console yourself with the bravery of minks and muskrats. A stereotyped but unconscious despair is concealed even under what are called the games and amusements of mankind. There is no play in them, for this comes after work. But it is a characteristic of wisdom not to do desperate things..”


Henry David Thoreau

As I scanned the Mandala Bay windows, I thought of how I’ve done the same in Dallas, looking toward the sixth floor of the Texas School Book Depository where Lee Harvey Oswald shot President John F. Kennedy. In a moment of awestruck, I wondered why, and what I might do if I were in the crowd. Or more terrifying, if I looked down on a hapless crowd with dead malice in my heart.

The City of Dallas has done our nation a great service in preserving the place for people to grieve, to never forget the horror of innocence lost through violence. Televised. Dealey Plaza has an air of the sacred, set apart from the world, outside of time, inside an outdoor cathedral with walls of steel and brick and noise and bustle.

Not so in Las Vegas. There isn’t a memorial.

I attended the University of Texas in Austin in 1996, thirty years after Charles Whitman’s shot and killed 15 people from the Main building tower, which at the time had been the deadliest shooting by a lone gunman in US History. In 1966, nearly four years after Kennedy’s assassination, Whitman took a high perch and fired down on victims going about their day. As the first mass shooting in a public place, his violence precipitated the creation of police SWAT tactics, and the continual rise of militarized law enforcement.

Two months after visiting Las Vegas, I walked along Orange Avenue in Orlando looking to the entrance where Omar Mateen sustained a three-hour killing spree at the Pulse nightclub. He continued unabated, killing 49 people, and injuring 53, until first responders breeched a rear wall with overwhelming force to end the violence.

In both Orlando and Las Vegas, revelers planned a fun evening of music and dancing, never imagining the extraordinary danger they’d soon face. Both shootings happened at night to an unsuspecting and vulnerable crowd.

I have friends who abandoned plans to be at each location the night of each shooting. The next morning in Las Vegas, a flight attendant friend recalls a quiet flight out of town full of collective trauma. One girl in particular stared out the window vacantly in soiled clothes. She had no luggage, having abandoned it and gone straight to the airport from the scene of the shooting. Upon landing, she burst into tears, overwhelmed from the safety of home and her survivor’s guilt. In Orlando, a friend happened to take an alternate route home after his service shift instead of his routine of grabbing an 3am donut across the street from Pulse. Their stories makes the events feel personal.


Reflecting on these events and firearms in general, I think reasonable people recognize legitimate and matched defense against an unjust aggressor as both a right and grave duty in preservation of the common good. Unfortunately, civil discourse inevitably departs from legal and moral debate, and into the realm of rights and justice, us and them. Both sides argue ad nauseum, I’ve nothing interesting to add except my wonder that the foaming rage of society’s bellwether issues might be deeply rooted in individual temperament. Too often logic and compassion give way to the exposition of strange alligator brain circuitry around safety and protection like autonomic disgust, gag reflexes, in-group/out-group suspicion and personal identity within these groups.

Instead, I’m wondering about deeper questions.

Why does the blood of martyrs galvanize movements?

We see the best example of explosive growth following Christian martyrs who give their lives, in stark contrast to terrorists who take lives. This is true in ancient and modern times, throughout the world.

Spending time at the Pulse memorial, amid the images of smiling friends and sorrowful artifacts, one laments the grave evil of taking life. In our natural repulsion to violence, we can look past differences to see individual people. In the faces of victims and their grieving families, we recognize injustice and vulnerability, and if we’re lucky, the very face of Christ.

Even for non-Christians and non-believers, Christ is the ideal of human vulnerability, a sinless life given in exchange for every injustice ever committed anywhere at any time. Even if people cannot articulate their feelings of injustice, they feel it in their body as easily as a child senses unfairness in a game.

Why is there not a memorial in Las Vegas?

Planning has been underway a long time, yet the movement hasn’t yet coalesced in memory of loved ones. The answer is probably rooted in circumstance:

  • Superstition – Las Vegas is fundamentally a gambling town, where Frank Sinatra implores Luck to be a Lady Tonight, and the MGM redesigned its lion entrance that scared the whales away. Like a barren concrete desert, the otherwise prime real estate is forever marred by tragic loss.
  • Destination – Many of the victims traveled to Las Vegas to see the concert. I can’t imagine the pain of family members in making arrangements to bring their loved ones home, let alone have the creative energy to participate in an appropriate memorial.
  • Shadows – The marketing mantra, “What happens in Vegas, stays in Vegas,” plays into the secretive nature of sin. The attitude gives license, a wink-wink-nudge-nudge inside approval of boorish behavior. Perhaps in Las Vegas, a mass killing is on the end of a wide spectrum of degradation best left unspoken, like another hole in the desert.

Why are we drawn to visiting sites of terror?

Insisting on the preservation of life is an act of love, a fundamental principal of morality. An act of defense may have the unfortunate double effect of preservation of life and taking of life, where one is intended and the other is not.

Like Oklahoma City, these memorials are best when they reflect deeper values of life. The macabre is alluring because it foretells our own future. We cannot look away.

Feature image is México by Graciela Iturbide (1990) at the Fundación MAPFRE in Madrid. The image captures the startled flight of a murder of black crows from the safety of a live oak, perhaps from gunfire, allegories of death, danger, a bad omen and in stark contrast to the Holy Spirit commonly depicted as a white dove.

Categories
Culture Parenting

I’m a Sucker for Theme Restaurants

I confess my childlike excitement for theme restaurants and bars.

Generally overpriced, often with mediocre service, I so appreciate temporal escape through casual dining and ambiance flair.

I’m reflecting on my attraction to campy destinations after visiting Jock Lindsey’s Hanger Bar in Disney Springs in Orlando, Florida. My nephew works there as part of the Disney College Program, and being part of a global brand renowned for detail and customer service, I’m enthralled by the attention paid in creating such a unique destination.

From the outside, Hangar Bar appears to be a local explorer business / veteran pilot hangout. The facade invites charter seaplane swamp tours amid spare aviation parts, wings and propellors. Once seated at a round booth inside a detailed diving bell, I remarked it feels like we’ve stepped into an Indiana Jones movie. Only then did I realize Jock Lindsey is Indiana’s pilot in the original 1981 film our family just happened to watch a week ago. What a delightful surprise, both in synchronicity and within an experience so masterfully crafted to remind me of its inspiration.

The Walt Disney Company faced disdain when it began acquiring creative rights of huge franchises like Star Wars and Marvel in the 2000s and 2010s. Fans feared the branding machine would not hold true to stories and nerd culture. The genius of acquiring source content is undeniable as these stories weave their way into experiences well beyond film and comic books to theme parks, rides, gaming, apparel and collectible merchandise.

Props to the Imagineering team for developing such an obscure character. The restaurant is filled with Indiana Jones easter eggs like the Peruvian idol along with masculine touches like sturdy aluminum plates, heavy glassware and mechanic shop towels for napkins.


Comfort Food

I remember Chili’s as a throwback to the great chili cook-offs throughout the Southwest. Walls were adorned with vintage signs, tools, bottles and sports gear as well as photos of people mingling in tents and campsites with ribbon winners and champion banners. The modern Brinker version of Chili’s is a bland facsimile with a loyalty award program. When my former Omnicom employer GSD&M had the national advertising account, I recall learning people tend to order the same dish because familiarity is the main appeal of national chains. People expect to get the same dish prepared the way with ingredients sourced from the same factories and distributors.

In the spirit of Keep Austin Weird, an irritatingly funny meme has persisted for years in the r/Austin sub-reddit. The Chili’s at 45th/Lamar is recommended as a top local restaurant for its frosty margs and skillet queso. The joke stands in defiance as Austin matures from hippy cowboy college town state capital to a large metropolitan city with a developing bourgeois food culture. Indeed I do like the chicken soft tacos, chips and salsa.

Threadgills is an institution with Austin as its theme, including live music and Southern comfort fare. Janis Joplin began her career at the original gas station on Lamar Boulevard. The downtown location is built upon the former Armadillo World Headquarters where everyone from Willie Nelson to Frank Zappa to Bruce Springsteen performed. I recall one birthday meal catching the yodeling cowboy Don Walser playing in the main dining room. What a treat to hear a Texas Panhandle legend on a random evening. The menu featured classic dishes like chicken fried steak, cheese grits, catfish, meatloaf, green beans and fried okra with jalapeño cornbread. We always took visitors to Threadgills to get a taste of what made Austin great. Sadly, both locations are now closed.

While a student at the University of Texas, I became a regular at the at TGI Friday’s in the old Radisson Hotel on Town Lake. The two Friday’s in Austin (the other in the upscale Arboretum in the “way north” part of town) were apparently the most profitable in the US during the 1990s. Nostalgic for the Gay Nineties a century prior, this popular chain featured bright red and white striped awnings, hanging ferns, and tables set around a large bar of heavy oak, brass fittings and mirror backing. In college, I must’ve eaten a thousand fried turkey and ham Monte Cristo sandwiches with jelly and powdered sugar. Sweet and savory with high calories, how I once burned them easily.

Friday’s was the last bastion of signature mixed blended drinks for the populous. Their separate drink menu featured scores of smoothies, slides and exotic teas prepared by “mixologists.” As a regular with other dear friends who worked downtown, I am still in contact with my Friday’s bartenders, one of whom is a prominent attorney, the other a GM of another fascinating chain, Top Golf.


I loved everything about Pizza Hut as a kid. The Italian bistro featured red vinyl booths with Tiffany style hanging lights and candles set in Venetian glass holders that we’d blow out as soon as we sat down. “Knock it off,” my dad would act all irritated and relight them with his cigarette lighter tilted so the wax wouldn’t spill. “Here are some quarters, go play Pac-man.”

We played video games until the deep dish pizza arrived, leaving mom and dad to enjoy a pitcher of beer. We drank Dr. Pepper in giant red plastic tumblers. I still recall a class field trip to meet executives in the hut-shaped building in Newton, Kansas. Our local franchise is one of the first in the company’s storied history just a few miles north of the original Pizza Hut in Wichita.

I wish we had the same pizza experience for my kids. The closest I’ve found is Campisi’s in Dallas just south of the SMU campus where I used to work as a valet. Formerly the Egyptian Lounge with alleged mob ties, Campisi’s is a dark room with rich red booths lit by low candles. Jack Ruby ate there, as he frequently did, the night before he assassinated Lee Harvey Oswald in the Dallas Police garage.

I could go on with fun memories at Rainforest Cafe, Showbiz Pizza, Magic Time Machine, Medieval Times, Dick’s Last Resort, Chevy’s, Joe’s Crab Shack, Bubba Gump, Hard Rock and Planet Hollywood.

Austin is rising with its own fast casual chains in Torchy’s, Taco Deli, Rudy’s, Mighty Fine and P. Terry’s. Chuy’s manages to hold true to its quirky mix of Elvis and Tex Mex even as it’s traded on the NASDAQ .

So many concepts stand on their own. Encounter at LAX, Shark Bar, Katz’s, Musso and Frank. Then there are the countless meals on sidewalks and inside markets, kitschy boats and trains. Touristy aquariums, Brazilian churrascarias, French bakeries, Cajun Mardi Gras, Chinese gardens and Irish gastropubs all blend into an American spirit of mixed culture and consumer gluttony.

My appreciation for themed destinations is both in stewardship and systems. I love designers that take care in creating an immersive experience beyond function. And I appreciate the engineering challenges of executing well at scale. When done right, we patrons enjoy a few hours of leisurely respite, the moments that give purpose to a life lived well in companionship.

Feature image is Juan Luna’s Blood Compact by Vicente Manansala (1962) at the Fukuoka Museum in Japan. It’s a cupic adaption of the Filipino artist’s original depicting the 1565 pact between Bohol islanders and Spanish conquistadors, a friendship expressed over food and wine.

Categories
Business Culture

Reddit Broke the Robinhood Casino

Over the holidays, I bought options for 2000 shares of GameStop for $20/share. Today, GameStop hit $467.50/share before the casino closed its doors.

We are witnessing an extraordinary event in digital history.

Individual investors led an insurrection on capital markets. Just like US Capitol insurrection a few weeks ago, we see a pattern of institutional rebellion in a technological perfect storm.

At the center is Robinhood, a mobile trading app at the intersection of Wall Street and Main Street.

I downloaded Robinhood this past summer to try and understand what made it so popular among new investors. I wanted to know…

  1. How did this upstart break into a space dominated by financial leaders like Schwab, Fidelity E-Trade and Ameritrade?
  2. How can I apply the investing lessons I learned in my 20’s for financial gain in my 40’s to hedge against the instability of a COVID job market?

My curiosity with an initial Robinhood seed round of $5000 earned a whopping 330% in just six months before the holidays.

Then I placed my monster GameStop bet.

Thoughtful mobile design

I discovered the answer to my first question rather quickly. Robinhood offers the best mobile trading experience for new investors.

Through a series of prompts and educational tool tips in plain language, Robinhood helps users understand the intricacies of placing complicated trades via options contracts. It begins by asking whether you think a stock price will go up or down. From there, the app guides the investor through a decision tree based on their appetite for risk.

One can easily track stocks, funds, commodities and digital currencies like Bitcoin and categorize them. Robinhood also sells access to Morningstar data for $5/mo and binds it to the stock along with your investing history. It surfaces similar stocks and tracks the Robinhood Top 100 list to help identify high volume opportunities.

Within the trading desk, the app presents realtime decision data like percentage probability of profit in buy and short scenarios. Option traders used to have to assemble this data via complicated tables, and then apply strategies with whimsical names like the Wheel, Iron Condor, Married Puts and Covered Calls.

It’s easy to understand Robinhood’s attraction to inexperienced investors in an era of pandemic boredom and free federal cash. In the same way Tinder has changed the way people select mates and date, Robinhood makes it very easy to enter into, ahem, a compromising position. Both apps provide superficial surface data that encourage impulsive decisions without understanding substantive fundamentals.

Robinhood may face legal challenges for being overly simple. Perhaps. Or perhaps legislation is being weaponized to prevent the masses from investing outside of institutions in the name of personal and market protection.

While smart design set Robinhood apart, the company’s biggest gain came in a much powerful external force: the Reddit Army.

r/WSB is a Digital Version of the Occupy Movement

The “Reddit Effect” is traffic brigading to unprepared websites causing them to crash sudden load. That’s effectively what happened with the GameStop stock today.

Wall Street Bets, self-described “Like 4Chan found a bloomberg terminal illness” is the principal subreddit leading the GameStop takeover.

As a long-time Redditor, I’ve been watching WSB grow to millions of users for more than a year. Like a digital anthropologist studying a strange tribe, I’ve learned their language and fascinating rituals.

The r/WSP culture is a hyper-masculine rebellion against the woke. Moderators are an active mix of seasoned investors and attorneys. The group feels like a middle school playground with its own language, put-downs and low-brow shitpost humor in stark contrast to popular cancel culture. Some choice examples…

  • “Stonks” only go up. The belief that stocks always rise is held unironically by the same people that buy on the dip.
  • Brrrrrr references the Fed’s money printing press and this particular opportunity to benefit during a period hyperinflation.
  • DD is counter-intuitive WSB due diligence. Posts spike in karma points when reasonable analysis is countered with a YOLO bet of one’s entire portfolio.
  • If DD is really sound, some smart aleck will inevitably reply, “Sir, this is a Wendy’s.”
  • Tendies are profits. They could be 10-baggers (10x gains), but mostly reference pathetic ten-dollar profits as if they are massive gains. Same with declaring oneself a thousandaire. Tendies are also synonymous with chicken tenders, a staple childhood diet of today’s young investor.
  • Diamond Hands are compliments to extraordinarily successful investors who publish their plays and earn a legion of followers seeking the next big play.
  • Gay Bears is a pejorative for anyone shorting any position, especially popular stocks. Retards and Autists are epithetical salutations to the entire community.
  • Gain Porn / Loss Porn are video proof of people’s actual wins and losses. These posts are always highly regarded. I’ve seen stunning market swings well into 9-figures on individual 401k accounts.
  • People are constantly referencing their “wife’s boyfriend”, both as a cuck pile-on to Loss Porn, and as a personal admission they’re spending all their waking time in Robinhood and on Reddit while they neglect their responsibilities at work and home.
  • Robinhood and the general market are simply “the casino.”

“Papa Musk” has long been suspected of watching the community when he tweets WSB codewords. WSB loves when Elon antagonizes competitors and makes wild predictions. There are many pictures of Tesla owners with vanity plates referencing the community. Indeed, WSB pressed Tesla and Apple to all-time highs following 2020 splits.

WSB memes are some of the most remarkable pieces of entertainment media I’ve seen online. They’re incredibly nuanced. One has to appreciate the many layers of the market and the WSB inside culture to fully appreciate their brilliance. The best ones are high quality productions referencing pop culture films and anime.

The overall effect of thoughtful design and the WSB mob is my investment strategy shifted to something much more intuitive. In 2020, I had big wins with the AAPL split, the Tesla run, AMD and Starbucks. I justified these bets by market cap and volume, but I have to admit a sense of FOMO, like a craps player eager to get into the action with a hot shooter.

Then I made a terrible play buying Pfizer in anticipation of a vaccine. I followed another loss on CRSR and stayed out of the PLTR run. I relived difficult lesson from years past. Smart investors buy on the rumor and sell on the news.


E-Trade, Hollywood Park, and the MGM Grand Sports Book

In my 20s, like Redditors today, I dabbled in three other games of chance. In each one, I had spectacular early wins followed by crashes.

Hollywood Park

At a 4th of July catfish fry in Compton in 1998, I jumped at the chance to join my dear friend Nigel’s uncles to go bet on the ponies. They took me to Hollywood Park, the same track Charles Bukowski won and lost small fortunes. At their behest in the betting window, my $2 trifect hit for a $147 win. The winning rush took hold. I still enjoy the racetrack, but I’m sure I’ve given more back over time. I’ve certainly never bagged another trifecta.

Lesson: Lady luck is fleeting.

The MGM Sports Book

In 1999, my friend Javier and I paid $1000 for a full season of sports tips from a shady guy in New Jersey. We found him through the local AM sports talk station. Each week, we called Guido, he’d give us a hot sports tip, and one of us would go to the MGM in Las Vegas to place the bet.

We did quite well until our mutual friend Smokey absconded with a $750 in winning tickets. I moved my bets to offshore websites hosted in the Caribbean and lost a huge bet on Gozanga in the second half of some random game. I finally abandoned the experiment as US laws became more aggressive about online betting within the States.

Lesson: Tips are not dependable. Platforms are not stable.

E-Trade

I rode the rise and fall of the Dot Com boom-to-bust bubble with $3000 in an eTrade account. I spent hours studying business fundamentals, but I ended up making rash bets. In some cases, I lost money just because I couldn’t figure out how to set a stop.

Most importantly, I learned I’m paying retail prices without access to wholesale markets. I could see I’m subject to the whims of market movers, and Uncle Sam always took a rake.

Lesson: Learn the game. And know it’s rigged.


Institutional Crackdown is Inevitable

I worked at Charles Schwab for five years as a marketer in a high-growth enterprise professional services group. I am intimately familiar with institutional culture within the Financial Services sector. It’s a highly regulated industry, and those regulations are interpreted conservatively.

There is a reason banking and investing brands are so damn boring! Legal fine print accompanies every piece of marcom. Banks have to track all pieces. Given the fluid nature of the web, and slow adoption of innovative tech like blockchain, digital preservation is Draconian.

Financial empires are built on the principal of capital preservation, they’re highly motivated by risk mitigation, even over profit. They play a long never-ending game. And they’re right to do so. Economic stability and trust are bulwarks against the tide of social fads and personal greed.

GameStop feels like a power shift. I’m not so sure. Look how quickly Congress acted to build a fence around the Capitol insurrection in response to a mob. Why wouldn’t they do the same for Wall Street? The crash of 2008 taught us our political heroes believe select firms are too big to fail.

In the same fashion, Robinhood took the extraordinary measure of halting the purchase of new shares of GameStop. This is undoubtedly a complicated decision because hedge fund managers with fiduciary responsibilities had shorted the stock and were facing bottomless. Stop losses would’ve been triggered, and I imagine price impacted by supply and demand for stocks.

Then there is also the problem of green investors purchasing on margin, which is credit Robinhood may not be prepared to extend given the volume and volatility.

I have a major concerns with Robinhood’s infrastructure too. In one particular high volume transaction, I could not exit a position after Apple split because the app crashed. When it came back online, my account balance showed a temporary balance worth double. That incident, plus the lack of access to after hours trading, led to serious reservations. I parked cash during the entire month of September.

All of these are mere growing pains. Robinhood’s decision to halt trading on GME today had a disastrous effect on the stock’s value. It immediately plunged to the low $100s. Redditors are furious, they are abandoning the app in droves in search of more stable platforms. I suspect trust in the brand may be irreparably harmed.

The clash of web culture and financial institutions has been fun to watch. And in my case, profitable. However, I am staunchly Gen-X and highly suspicious of institutions hell bent on protecting themselves in a counter-intuitive way.

I expect opportunist politicians to proclaim protection of the proletariate while introducing legislation that protects institutions. Indeed, ambulance chasers are already pitching a Robinhood class-action suit, and the Reddit Army crashed the site.

We see the same “protective” walls in fields of math, biology, journalism, politics, travel and finance. I know one law of money is that it is attracted to more money. It’ll be interesting to see what becomes of all the players in this saga.


I had the good fortune of learning these lessons before my Robinhood experiment.

I foresaw the intersection of several trends. I understood the power of Robinhood and saber-rattling Redditors. I respect the pent up frustration of Millennials who are facing the terrible prospect of less earning potential than their parents. I watched the spike in e-commerce and online gaming during the pandemic. I saw limited supply for the Sony Playstation 5 console coupled with extremely high demand over the holidays. All of this led me to GameStop where analysts predicted trouble.

So I YOLO’d my portfolio on the kind of DD that makes WSB salivate. Profits are made on secrets and going against the flow.

In two separate tranches in late December and early January, I purchased options contracts to acquire 2000 shares of GameStop for $20 a share. With today’s spike, 2000 shares of GME hit $935,000 in value which would make me another Robinhood millionaire.

And yet, there is the most important lesson of all: It is very VERY difficult to accurately time the market. I sold my options contracts three weeks ago for a $1200 loss. I have nothing to show for it except the kind of opportunity loss porn WSB loves to punish.

My ability to see trends does not mean I can predict the future!

Feature image is The Cardsharps by Caravaggio (c. 1595) at the Kimball Art Museum in Fort Worth. Once owned by Cardinal del Monte, the image depicts an early version of poker. It’s part of the Kimball’s permanent collection, a must see when visiting DFW.

Categories
Business Culture Parenting

Saturday Night Meta

A typical Saturday night in the COVID era for our family involves pizza, wings, Dr. Pepper, watching Shark Tank reruns, and a movie.

The movie is truly a bonus when our collective mood settles on a comedy or a drama or action.

We’re the kind of family that talks through movies. God, it’d be maddening for any visitor, I’m sure!

April and I are blessed with teenagers who indulge our nostalgia for music and movies we loved at their age. More accurately, they share our affinity for the “meta”, that is creativity as a thing in and of itself. Our conversation is often about the process, the thinking behind the outcome. We discuss the affect and the effect. We reflect on the the words beneath the words, the historical context behind an obscure reference, or as Paul Harvey used to say, “The rest of the story.”

Our meta dialogue about movies usually extends well past the length of the film. In recent months, we’ve watched a variety of films from different eras that hold up quite well. Rambo, Saving Private Ryan, Gran Torino, and Million Dollar Baby.

Richard Linklater’s cult-classic Dazed and Confused is of particular interest. Released in 1994, it’s set in 1976 with many of the sites still recognizable to us here in Austin. The movie sparked conversations around obvious themes of peer pressure, high school cliques, hazing and general teenage hang-out culture in the immediate aftermath of no-fault divorce.

Our kids felt like the movie in some ways isn’t relatable because bullying and violence are of a lesser concern in the modern high-school experience, whereas the acceptance of drugs are more open. We smell weed in every major city we visit. The general acceptance of hooking up is more complicated as dating pivots toward a swipe-left transactional experience. A film that blends the coming-of-age story of middle-schoolers and high-schoolers feels inherently risky.

For a perspective of the teenage club scene in Los Angeles, check out Eric Weinstein’s interview of Less Than Zero author Bret Easton Ellis.
Episode #7: The Dark Laureate of Generation X
YouTube | Apple Podcast | Spotify

The Shark Tank Meta

Shark Tank captures the entrepreneurial spirit driving America’s economy with an approachable business language that focuses attention on problems and the founder’s ingenuity.

It’s a terrific show for families. Any parent who sees an inkling of business aptitude in their kids should tune in. We also enjoy The Profit with Marcus Lemonis and various turn-around shows from celebrity chef Gordon Ramsey, again with a meta perspective on the fallibility of people that yields poor results.

These business shows highlight gamesmanship from the lens of success. They routinely ask, “Why does the company exists?” On Shark Tank, founders must tighten their pitch to be effective. Undoubtedly they receive sound coaching in preparation for both the investors, and the medium of television. We root for the underdog, and shutter when at pretentious behavior.

Having started several businesses, invested in others, received an executive MBA and counseled countless company leaders, I’m convinced the show offers genuine business substance beyond its stylized delivery.

We see the dark arts of persuasion and high-stakes negotiation. We calculate valuations, hear good marketing advice and have a sense of what it takes to bring a product to the masses.

Last night, one segment stood out to me. It began with a high angle shot of the founder meditating in the back room followed by a series of behind-the-scenes cut filmmakers and cameramen and the director conducting an action countdown. We expected to see a bad pitch like the horrible singers on America’s Got Talent who manage to break through to professional rounds to the feigned annoyance of Simon Cowell and public ridicule.

Not so. Peaceful Fruits founder Evan Delahanty struck me as a creative soul out of water. He ran a perfect pitch for superfruit Acai, careful to pronounce ah-sigh-ee, and make his case for social capitalism which remains a prominent part of the brand’s story.

Shark Lori Greiner appeared smitten with him. She has a refined intuition about founders, much like her fellow shark Barbara Corcoran who happens to be my favorite. Delehanty didn’t get a deal, but he struck me as someone else that should have been funded, perhaps not on this idea, but as a creative person in need of patronage.


The Napoleon Dynamite Double Meta

After Shark Tank, we decided to watch a comedy favorite. Released in 2004, Napoleon Dynamite endures not because the characters are quirky, but because they’re true.

The First Meta: Story

I suppose one could argue the film’s thematic elements are timeless. That’s true, we see indelible American experiences.

We see rural life caught in the amber of dated fashion and technology to wonderful comedic effect. We laughed at nerdy graphic t-shirts, iZOD polos, jean shorts, limited dial-up bandwidth, and 60-foot phone cords offering precious moments of privacy. These props provide anachronistic backdrop that keeps us wondering, is this supposed to be happening in the 1980s? The 1990s?

No. Napoleon Dynamite is perfectly set in 2004 in Preston, Idaho, a real place in a real time that’s worth adding time to visit on road trips to Yellowstone National Park.

The most obvious theme is Be Yourself. Napoleon certainly arcs from a lanky creative wannabe to an actual creative artist. While he enjoys drawing, and has vivid fantasies, he’s objectively terrible and he initially lies to Pedro about having a girlfriend. Napoleon suffers scorn and bullying until finally letting his freak flag fly via freeform dance in front of the student body at Pedro’s election.

All of the main characters support the theme of Be Yourself. Pedro starts the trend with his confidence in approaching the prettiest girl in class, and his laissez faire attitude when she rejects him. His wig is the only hint of his insecurity. Deb presses her business interests and stands up to shallow ideas of womanhood. Kip and Lafawnduh enjoy a strangely connected relationship rooted in their openness to the other as who they are. Uncle Rico’s shining moment isn’t stuck in 1982, it’s at the very end of the movie when we see him scramble to straighten up his van and personal living space to welcome a surprise female visitor, played by the real-life wife of Kip.

We also experience teenage angst. Arguably the most popular filmmaker to explore this theme, John Hughes elevated sexual conquest in line with the consequences of the culture he lived, namely no-fault divorce and Western divorce of the unitive and procreative nature of intercourse.

The Second Meta: Creation

A generation after John Hughes, husband and wife writers Jared and Jerusha Hess crafted the anti-jock mouth-breathing nerd.

Napoleon’s character seems born out of the region’s Mormon tradition, both in Jared’s upbringing, and actor Jon Heder’s refusal to ever participate in a sex scene because of his personal faith and morality. We can’t help but wonder if this pronouncement stymied his Hollywood career.

Famously, Napoleon Dynamite’s minuscule $400,000 budget makes the $44M financial windfall at the box office all the more remarkable. In the decade prior, we saw the same phenomenon with Blair Witch Project and El Mariachi. The effects stand in contrast to 9-figure bombs.

Imagine what inspiration might come from systems thinking applied to scale vs franchise production. Would 100 films with $1M budgets yield more return than a $100M shot at a blockbuster?

Institutional hive minds in Big Hollywood and Big Business are forcing a strange creative death march. Leaders are over-functioning, the effect is the same as an overproduced auto-tune song.


Creative people in business need air cover just as they do in the academy, arts and exploratory fields. Humanity makes the biggest strides in creative endeavors when artists, designers, thinkers and scientists have license and safety. It’s incumbent on business leaders to suss out innovators in their ranks and protect them for the health of their business. If not, these people will suffer the malaise of middle management and administration until they finally leave.

These meta conversation have an impact on the way my kids think. One thing I’ve noticed they don’t merely enjoy the social influencers of their generation. Sure, they laugh at silliness on TikTok and Instagram and YouTube. More so, they’re fascinated by the brands their favorite influencers constructed. My kids are gaining a level of financial and media literacy around the construction of these platforms, as well as their potential.

My hope is to provide a competitive edge through empathy and big picture thinking. We’ll see how it holds up. Until then, we’re enjoying our Saturday Nights together!

Feature image is The Dancing Couple by Jan Steen (1663) at the National Gallery of Art in Washington, DC. Steen’s work is emblematic of the transient nature of life. Good vibes among bubbles, cut flowers, and broken egg shells suggest earthly pleasures are temporary, and thus, point to our deeper need for everlasting values.

Categories
Culture

Celebrating Murals in Austin, Texas

Let’s support artists who make our city beautiful.

My friend and formal colleague from Sanders\Wingo, Bradford Maxfield posted pics on Facebook of another mural installation completed by Studio Bradlio. This one is a beautiful inspiration in the Ascension Seton hospital that captures its mission. He brings a distinctive style to his work that he’s formed in his vocation as an artist, and as a commercial designer in advertising that is leading to a prolific exposition of his talent throughout Central Texas.

Author Paul Britton also posted a photo essay of the 21st Street Co-op, the eclectic housing cooperative I lived while attending the University of Texas that’s full of murals. He captured the feel of this special place in West Campus with pieces that survived my time living there in the mid 1990s.

Both posts in this morning’s feed remind me of an idea I got while visiting Montreal in November 2018. I learned about the annual Montreal Mural Festival, a citywide week-long event where artists travel from around the world to make the city more beautiful one wall at a time.

Likewise, whenever we visit Philadelphia, we always take time to walk Magic Gardens created by Isaiah Zagar. His mosaic work is much like Simon Rodia’s at Watts Towers in Los Angeles with disposable media like colorful glass bottles and tile. Here in south Austin, we have our own Cathedral of Junk in the backyard of artist Vince Hanneman.

These are whimsical walk-through wonderlands of creativity with childlike nostalgia. In Zagar’s case, he extended into his community with commissions throughout his South Philly neighborhood. Philadelphia has taken care to tell the story of their city’s public art through MuralArts.org.


We need to bring that artful spirit to Austin! Our city routinely appears in top lists as the best place to live, work and visit. We have a strong history of festivals from Aquafest in the 90s to SXSW every March.

Lessor known, Austin has become a mural city in is own right with guided and self-guided mural tours: Do512, Austin.com, GPS, Carrie Colbert, Viator. Our murals are everywhere inside and out.

I imagine a patronage grant to properly catalogue these unique pieces of art would be quite useful for visitors and citizens alike in the form of a mobile app. As a member of MCN, I appreciate the particular care museum curators and digital professionals take to properly catalogue works of art. Such a project would aim to capture the art with public contributions of media, locations and history behind the commissions.

I’d love to be part of a civic movement that takes care to steward these important pieces of street art within an app. To do it well, I imagine involvement from museum curators, the Austin Historical Society, a digital agency, the Austin Ad Council with stakeholders from the local chamber and city council might make this happen. Who knows, perhaps Austin might create another invitational festival.

Categories
Culture Nature

Liminal Spaces 2020

As we close a difficult year, take personal stock.

I have an enduring interest in the place where nature and culture meet, that is, the transformation of chaos to order. I feel comfortable in the transition of idea to action, and am grateful for the experience.

My vocation as an executive producer suits me because dreaming about potential happens continuously, from pre-market research to pitching new business to crafting an exciting deal to continuous delivery.


I’ve had a curious attraction to stairways and doors during my travels. They fascinate me, especially stairs with a turn up around a corner or into a basement door. I can’t help but wonder, where do those stairs lead? What’s up there? What’s behind that door. I’m susceptible to the allure and potential, the secrets and possibilities.

One of my all-time favorite travel books is Stairway Walks in Los Angeles. It fits nicely into my pocket, and served as a guide for some of my earliest dates with my wife, April. Many Saturday mornings, we hiked the neighborhoods of Los Feliz, Silverlake and Santa Monica.

We moved into a small bungalow at Linai Apartments at the crest of a hill South Pasadena above Foothill Blvd, the old Route 66. I loved driving up and down the winding roads to and and from home lined with lush foliage and tall palms. I could never quite see around the bends, that perfect moment of anticipation between nothing and something.


As the end of 2020 draws near, I’ve been reflecting on what the new year will bring. The fear of a pandemic may be turning toward the hope for a vaccine. The pendulum of civil discourse in the US and the UK is swinging in a new direction.

I sense a liminal period where exasperated people are keen to move away from the status quo. But to whom? And to where?

Ultimately, these are personal questions each of us must ponder. Take the time you need to imagine how you’d like the new year to shape up for you. What can you learn? What can you imagine and create? What do you need to move forward?

https://www.youtube.com/watch?v=bCcFyR0MITQ

Feature image is Destruction in the Course of Empire series by Thomas Cole (1833-36) depicting the rise and fall of civilization. I highly recommend the Dallas-based band by the same name. They are talented friends from the 1990s who I knew during another period of transformation. Ptah is a personal favorite song while contemplating Cole’s work that inspired their self-titled debut album .

Categories
Business Culture Faith Parenting

Morning Vibe: TikTok Taps the Collective Unconscious

Idaho dad is a refreshing call to tune in and chill out.

Nathan Apodaca is an unassuming father, like me, who’s teenage daughter introduced him to TikTok, like mine. Unlike me, his account @420doggface208 touched a societal nerve with a sensational video.

When his truck broke down, Apodaca grabbed his old longboard, a bottle of Ocean Spray juice and skated to work jamming to Fleetwood Mac’s classic song Dreams from 1977. His morning commute with its playful indifference stands against the dumpster fire of 2020. It’s a nostalgic response perfectly set, an uplifting reminder of the impermanence of tough times. Things didn’t always suck. Things will get better. It’s a liberating act of submission, an “Ahh, hell with it.”

Apodaca’s video became an immediate hit. Savvy brand managers at Ocean Spray gave him a new truck. Fleetwood Mac enjoyed renewed interest in their music. As art impersonates life, bandmates Mick Fleetwood, Lindsey Buckingham and Stevie Nicks created their own video tributes. Together they’re an additive body of work, a ray of light in an otherwise difficult year.

Now here you go again
You say you want your freedom
Well, who am I to keep you down?
It’s only right that you should play the way you feel it
But listen carefully to the sound of your loneliness
Like a heartbeat drives you mad
In the stillness of what you had
And what you lost
And what you had
And what you lost

Dreams lyrics by Fleetwood Mac

The Dreams soundtrack is more than an infectious reflective groove. Analytical psychologist Carl Jung saw dreams as the psyche’s attempt to communicate with the conscious mind, to bring forth an awareness of what is real and true. As the gateway to our subconscious personality, we should listen to our dreams to better know ourselves and our place in the world. Dreams can orient us so that we might bring orderly peace to uncertain chaos.

Beyond the personal connection to dreams, Jungian philosophy describes the collective unconscious as a universal meta psyche, a creative life force in which all people are connected.

The flash of popular attention on a meme is testimony to a deeper connection we all feel when we see something special. Even if aided by an algorithm designed to bring it to our attention, and UX designed to encourage us to share, the audience must still decide to consume and share. When the ensuing cycle of sharing outside of the social platform crosses over to competing platforms and news coverage and virtual and physical water coolers, we’re catching a glimpse of the collective unconsious.


Phil Collins has seen a similar resurgence via memes anchored in his 1981 signature song, In the Air Tonight.

Here’s a recent example from YouTube stars TwinsthenewTrend who share their reactions from hearing the song for the first time.

We can see the collective unconscious playing out beautifully between the interplay of two people bound since pre-birth. I find myself reacting to their reaction, a connective playback that makes the twins creative artists in their own right.

In a curious foretelling, they turn away from Collins’s piercing gaze on the iconic album cover. “It look like he starin’ into my soul. I’m scared. I can’t look at him! For real!”

I saw what you did
I say you with my own two eyes
You can wipe off that grin
I know where you’ve been
It’s all been a pack of lies.

In the Air Tonight lyrics by Phil Collins

The brilliance of this video is that the teens don’t hold back. They listen and open themselves up to learning something new. They’re quite expressive to the point we feel them.

Notice how initial looks of suspicion immediately give way to bobbing heads and curiosity. Their reactions are so much fun! “Oooh, like a ring entrance… Play that thing… Oh yeah… like a WWE entrance!”

Then that magical beat drops. The twins are visibly overwhelmed as mystically as Heaven for the Church Expectant. It’s almost too much to bear. Listen to their sheer joy: “Wake em up!… That was cold!… I ain’t gonna lie, I ain’t never seen nobody drop a beat three minutes into a song… He killed it… That’s unique… Let’s wake ’em up!”

Collins croons, “I’ve been waiting for this moment all of my life! Hold on!” We see what the twins see. We too are lured into the anticipation and the late-song climax. Together we experience a musical intercourse, a unitive act of mutual sharing that is additive in nature. Our reaction to their fresh perspective yields a renewed joy to a classic experience that’s always been there, waiting to be revealed.

My kids Mary and Simon had the same sort of reaction when I first played In the Air Tonight for them in 2017. I remember exactly where it happened.

We were headed to San Marcos for a “Friendsgiving” on Thanksgiving day. With light traffic on the lower deck of Interstate 35 through Austin, I cranked the car’s radio to near max volume. Normally my wife April would complain and turn it down, but she didn’t, recognizing in the moment one of my “memory makers” (I’ll address nostalgia shortly.)

Speeding through the concrete walls, we all felt the longing of distant guitars driving a moaning melody. The soaring vocals with Collins’s pleading edge overtake us right up to the explosive drop of that timeless beat. My kids loved the song instantly. We still pause and vibe whenever we hear it.

Why is memory so vivid? Perhaps the same reason the twins’ video is so remarkable. We live vicariously through a virgin experience with all the feels. Magic happens when we’re open to it.


In the Air Tonight is a special creation story. Phil Collins achieved infamy through his vulnerability and artful discipline.

First, he accepted his role as a daring artist, open and susceptible. Crafting something new for public consumption requires us to lay ourselves bare. We’re drawn to artists when they exhibit courage, a fleeting virtue admired across time and region and culture. The artist faces real risk of embarrassment or humiliation or worse: silence and rejection and privation when they subsist on their art.

For Collins, the song exposed deep personal wounds. It’s as if he had to purge out of himself, an exorcism with medicinal effect, like cauterizing a gash on his soul. He bravely cries out in confused anguish. We recognize it as the inherent suffering in life, the club’s cover charge for merely being.

I don’t know what this song is about. When I was writing this I was going through a divorce. And the only thing I can say about it is that it’s obviously in anger. It’s the angry side, or the bitter side of a separation. 

Phi Collins on the creation of In the Air Tonight [BBC]

Secondly, Collins disciplined himself to avoid the high-hat cymbals and snares that might become a crutch of the mere mortal drummer in the house band at your local pub. Where percussionists dutifully establish order so the guitars and keys and singers might harmonize with mathematical synchronicity, Collins constrained himself so that he might find something fresh, unique and set apart. He experimented on a relatively new instrument, the Roland CR-78 to achieve the innovative gated reverb sound.

The result is legendary. Collins managed to create music that’ll transcend the lifetime from which it emerged. In the Air Tonight is recognized in every top 100 list of the 1980’s, a decade marked by the distinct sound of society crawling out of the rubble of a war-torn century. LA Weekly calls this work “the sleekest, most melodramatic drum break in history.” As the root of so many memes, we can expect his song will endure as long as generations continue to discover it

Why? And how did this happen?

Collins seems to tap into a primal hyper vigilance deep within our unconscious mind. Embedded within such a mournful song, his break hits like a tribal warning gong. Pay attention! There is danger about! It’s a clap of rolling thunder after lightening flashes. How else do we explain our excitement as the song builds? When every dad, and now their kids, break out air drum sticks to mark the infamous beat, we’re acting out something deep within all of us.


Apodaca’s Morning Vibe and Collins’s In the Air Tonight show us how creative breakthroughs come from constraint.

Great plays in games are remarkable because they happen within field boundaries and rules to govern just competition. Engineering marvels are bound by the laws of physics. Master painters are constrained by their canvas.

Reasonable theological arguments are made from the idea that more comes from less (see Peter Kreeft’s Twenty Arguments for God’s Existence). If we follow the axiom to its logical conclusion, God as Creator brought everything from nothing. The ultimate is (every thing) came from the ultimate is not (no thing). Imagine the absence of light and elemental matter as the ultimate constraint, and therefore, the ultimate source of all beauty.

The mystical idea of a personal encounter with an eternal life force is belief born in the religious realm. The Christian invokes the Holy Spirit, the Buddhist meditates on Dharma, the secularist practices mindfulness. Opening one’s self up to the creative element inherent in nature requires an act of self-emptying, like free driver, so you may sink down deep into the dark.

Tapping the collective unconscious embraces suffering. It requires a sacrificial act, to leave worldly concerns behind, to constrain passion and desire. One must give up something meaningful to find meaning. Beauty in both memes came from grieving personal loss, acceptance of fate, and sharing their experience with the world.


Nostalgia is a reasonable proof of quality culture. I’ve observed in Zoomers a particular interest in music and style from the 1990’s. They want the same connection to their musical past. We Gen-Xers did the same thing. We stayed close to the classic rock riffs and beats influencing popular hip hop, grunge and alternative rock.

As a father, I take special care in making memories with my family, as every dad ought. After all, we parents are primary arbiters of culture to our children. We should take care to guide them into society. If we don’t, society will take their precious little hands and guide them into uncertain chaos. Hanzel and Gretel suffered immense danger when their father abandoned them.

Fleetwood Mac has objective quality. We can tell because it’s enduring and interconnected. Dreams connects to other cultural hits from which my kids are aware. They recognize Edge of Seventeen in the hilarious jukebox scene in School of Rock when Joan Cusack permits herself a relaxed moment singing with Jack Black. And who can forget Forrest Gump’s running montage to Go Your Own Way, an inspirational track timeless in its pace, strive and potential.

It’s such a joy to relive these connections with our kids. They’re deeply curious about what made certain music popular, and why. Their instant, on-demand, crowd-sourced experience is so different than ours. We experienced a collective introduction of music through narrow media channels like Dick Clark’s American Bandstand and the Top 40 Countdown, Soul Train, Columbia Music mail order subscriptions, and the rise of MTV.

We lived through a self-fulfilling prophesy of sorts: the corporate filter of what would be popular helped to define what would actually be popular. History tells us they got it right, too. Renewed interest in Boomer bands like Fleetwood Mac and Phil Collins aren’t a fluke. TikTok and YouTube are making these bands accessible to a new generation because they’re discoverable. Sales of these classic bands are popping off today.

Did the music execs of yesteryear know something we didn’t? Did they have a consumer data feedback loop? Yes, they did! The industry’s data aggregation and analytics weren’t as sophisticated as today’s marketing tech, but they had data from albums and concert ticket sales. DJ’s fielded call-in requests. Music makers could sense the “it” factor in talent to the degree they could manufacture it in boy bands and girl bands. They listened to their gut on what would and wouldn’t work.

Recognizing the bubble gum pop has a place, the inauthenticity is evident. We know this because the music doesn’t endure. When we hear it again, it’s the same flash in a pan, an iterative experiment.

The Rock-n-Roll Hall of Fame in Cleveland has a fun permanent exhibit of One Hit Wonders. If you’ve never been, you should go. Your kids will love it!

They’ll love this meme too. Enjoy!

Feature image is We inhabit the corrosive littoral of habit by James Gleeson (1940) in the National Gallery of Victoria, Melbourne. Gleeson’s work is marked by his exploration of the subconscious via religion, mythology, literature and psychology.

Categories
Business Leadership

Takeaways from Essentialism: The Disciplined Pursuit of Less

Everyone is on a quest for their own sense of meaning. Maintaining a proper sense of perspective is essential.

I received a timely gift from my friend and colleague.

Adam Griffin sent several folks in WordPress VIP a copy Greg Mckeown’s book Essentialism: The Disciplined Pursuit of Less. I listened to the Audible version at 1.5x speed over the weekend and felt a sense of micro renewal.

Adam describes the book as something he returns often. Given the current global reality, he thought it would be helpful to focus on “small hinges that swing big doors.” (Love that!)

Key Takeaways…

There is a path to our highest contribution. Mckeowen asks, at the end of your life, will you say, “I wish I’d been less true to myself and done all the nonessential things others expected of me?”

Our highest contribution matters most. On any given day, we have things we could do and should do. The could is the easy stuff, the should is the hard stuff. If we’re not prioritizing the should stuff, it means we’re borrowing from our future success.

I can do anything, but not everything. This means the things we choose to do need to have our full attention, especially when stress runs high. This is a great reminder, especially for people that wear lots of hats (like me).

If you don’t prioritize your life, someone else will. We all have people vying for our attention, which is limited bandwidth. Prioritizing our time is a gift we can give to ourselves and to others. Don’t rush to make other peoples problems your own.

Trigger phrases need disruptive thinking. Taking a note from Stephen Covey’s famous maxims, Notice and change phrases…
“I must!” –> “I choose.”
“It’s important!” –> “Only a few things matter.”
“I can do both.” –> “I can do anything, but not everything”

Trade-offs are an inherent part of life! Saying yes to something means saying no to something else. Instead of thinking about what you’re sacrificing, think about where you can go big.

I especially appreciated McKeown’s long view on metanoia, or change through inner conversion. Our work in digital media blends form and function, art and tech, the mystical and lucid. Mckeowen encourages the modern thinker to read the classics in philosophy and literature. He swims in the deep end of the pool with theological concepts of chronos and kairos, a refreshing surprise within a business text.

Categories
Culture Faith Marriage Parenting

Three Fathers

I joined Fr. James Misko and Fr. Doug Jeffers on a special Fathers Day episode of Coffee with the Collars. Enjoy!

https://www.facebook.com/shannonswenson/posts/10155744134097689

Categories
Business Culture

Online gaming shifts from casual to social

http://www.adweek.com/aw/content_display/news/digital/e3ie0341f942810261f7669b95d26e8d957

http://www.adweek.com/aw/content_display/news/digital/e3i0bdeb9f8495547e1c37f42ffd7962b58

Categories
Design

EpicGames.com: A Case Study in Good Web Design

http://www.epicgames.com/

This is for a game publisher, but note how they solve problems common to universal web design.

* The home page is the introduction for 95% of all inbound traffic, it routes people to a bevy of topical info.
* The site serves many audiences using “trailheads” on the home page so visitors can segment themselves to find they content they want.
* It makes use of a central marquis on the home page that displays embedded rich media, something we can scale toward.
* Global nav is succinct and prominently displayed at the top to ensure visibility for all user agents, browsers, mobile, etc.
* Information is displayed in proportion to it’s relevance to the broadest swath of users. The company obviously knows their audiences.
* Utility nav elements are downplayed, but easily accessible. Search is in a global header, links & legal birdseed are in the footer and RSS feeds are couched in topic headers.
* Common UX/UI prompts like rollovers are reserved for ancillary data that is assistive in nature. All primary data a visitors needs is brought to the forefront, they don’t need to hunt and peck for data. This enables visitors to more readily make a decision about what they’d like to consume.
* Note the redundancy in nav links like technology and community which serves distinct visitor browsing styles. This is common software UX/UI practice that works naturally in web design. Think about all the ways you can print a document…File-> Print, CTRL+P, click the printer icon, etc.
* Note the tech page content layout. Content is organized by topic, subtle use of color, text treatment and iconography assist with user consumption. http://www.epicgames.com/technology/

Categories
Advertising Culture Digital

Digital Media Spend is still traditionally focused

Categories
Advertising Culture Digital Events

SXSWi Notes

http://www.dachisgroup.com/2010/03/brief-thoughts-on-sxsw-2010/

and

Categories
Advertising Business Culture

Loyalty Programs Go Mobile

If you like me and collector of loyalty cards for your favorite coffee shops around the nation, your local grocer, pharmacy, gas station, etc. you no longer need to scramble through your wallet or jacket pockets, when the lovely counter clerk says “Are you a member?”

For many consumers the little paper card has gone mobile and as the New York time reported yesterday, “Some start-ups, like CardStar and CardBank, store existing loyalty cards on cellphones with scannable barcodes. And companies including Motorola and a start-up called mFoundry are providing retailers with the technology to build cellphone loyalty cards.”

The intriguing part about the whole idea of mobile loyalty cards is not so much the “card” itself, but what marketers envision for the new found idea of “loyalty cards.”

Read more: http://www.nytimes.com/2010/06/01/technology/01loopt.html?ref=business

Categories
Business Culture Digital Gaming Social Media

Game Theory Beyond Facebook

http://www.sirlin.net/blog/2010/2/22/external-rewards-and-jesse-schells-amazing-lecture.html

More Comments on the lecture here:
http://www.wired.com/beyond_the_beyond/2010/02/jesse-schell-future-of-games-from-dice-2010/

Facebook is Big, Strange & Unexpected

Facebook Math

There are more Farmville players than Twitter

Lead Gen is greater than direct payments
Sign up for a credit card to get virtual money earns more revenue than direct payments.

Also unexpected…
Wii & Wii Fit
Club Penguin
Guitar Hero
Webkins

What is common?
“Velvet Elasticity”

Free to play
Get virtual money – spend $6

“I spent time on this, so it must be valuable.”

“I spent $20 to re-up, so it must be valuable.”

All these games bust through to reality.

Gillmore & Pine: Authenticity
Are things real? Are they authentic?
We live in a bubble, technology cuts off from reality, we’re no longer self sufficient.
“There is a hunger for reality”

Technology convergence – brings us all together? No, Technology is divergent

Games are a part of every day life, from the Ford dashboard to marketing point systems.

Technology is disposable. Schells predicts every product having an interface, screen & camera on it.

Concludes wondering if people will alter their behavior b/c they know it is being monitored, recorded and analyzed. And since people know they’re being watched, and they want good external outcomes, will that make them better people? That’s a deeper theological question, but I think I can find priests and psychologists who would agree on the potential.

Categories
Business Culture Events Social Media

Twitter Channels for Conferences, Seminars, Events & Webinars,

We can facilitate this for the Russell Simmons event very easily by declaring an open Twitter channel for participants. We just need signage with the Twitter bird that says:

“On Twitter? Tweet this event using #EventName”

That’s it. People that use Twitter will know what this means.

You can type in “#28days” to see how many people mention us in their tweets. See for yourself how it works on the link below:
http://search.twitter.com/

The benefits:
– The event becomes much more interactive for participants, from host/guest to guest/guest
– Personal investment tightens community bond under the brand
– People can participate in the event, even if they aren’t physically present
– Huge traffic driver to Facebook & the site
– The event can potentially get millions of trackable impressions
– Speakers can potentially respond in real time to questions from the audience (with moderator assistance)
– Guest can potentially hook up in support of mutual goals, directly serving a key program objective
– We can directly engage the community to encourage participation, respond to concerns, etc
– Attaches the the brand and program to a progressive medium via social mobile
– This will be great interactive experience for staff within our own agency

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About my Blog

I have been involved with interactive projects and web publishing since 1996. I will share my insights on interactive advertising, community and social media strategy, & engagement, web analytics, project management, leadership and technology.

I am married with two young children and devote considerable time to volunteering. I’ll publish irregularly.